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Membership Marketing on a Shoestring Budget   Tuesday, August 18, 2009 9:00 – 10:15 a.m. Content Leaders: Elizabeth Weaver Engel, MA, CAE, Director of Marketing & Sponsorship, NACHRI Kathleen Wilson, CAE, Executive Director, NATLE Connecting Great Ideas and Great People www.asaecenter.org
Case Study: American Political Science Association ,[object Object],[object Object]
Case Study: American Political Science Association ,[object Object],[object Object],[object Object]
Case Study: American Political Science Association ,[object Object],[object Object]
Case Study: American Political Science Association ,[object Object]
Case Study: American Political Science Association ,[object Object]
The Membership Culture ,[object Object]
The Membership Culture ,[object Object]
The Membership Culture Volunteer Leaders ,[object Object],[object Object],Membership Work
 
The Membership Culture Volunteer Leaders ,[object Object]
Come on Down to the Membership Roundup! ,[object Object],[object Object],[object Object],[object Object]
The Membership Culture Volunteer Leaders ,[object Object]
[object Object],MAJ Board Baseball Batter Up for the 2008-09 Game! Singles Michelle Bloomfield Petra Green Freddie King Otis Rush Hubert Sumlin M. Waters Dinah Winters Doubles Cindy Axelrod John Blaine Pat Blaire Jeff Caster Mimi Caster Triples Eric Clapton Robert Cray Ronnie Earl Buddy Guy Steven R. Vaughan Grand Slams! Barry Adams  (5) Richard Chalmers  (4) Sue Pyle  (7) Martha Stewart  (11) Gary Wilkins  (6) Tom Wright  (8) Louise Zambri  (9) The Dugout Clive Akins Merry Schmidt Tommy Ponders Stu Robinson Alexis W. Senn
SAMPLE CHART FOR BOARD
Membership Fun ,[object Object],m m m m m m m m m
Lifetime Value of a Member   Year Dues Seminars Other member services purchases Affinity Programs Voluntary Giving Total  (Running Sum) 1 $195  $300  $100  $10  $250  $855.00  2 $195  $300  $100  $10  $250  $1,710.00  3 $195  $450  $100  $10  $125  $2,590.00  4 $295  $200  $250  $10  $125  $3,470.00  5 $295  $300  $200  $15  $125  $4,405.00  Totals $2,120.00  $2,450.00  $1,075.00  $115.00  $1,475.00  $7,235.00
The Membership Culture Professional Staff ,[object Object],[object Object],[object Object]
The Membership Culture Professional Staff ,[object Object],[object Object],[object Object]
Case Study:  Consortium for School Networking ,[object Object]
Case Study:  Consortium for School Networking ,[object Object],[object Object]
Case Study:  Consortium for School Networking ,[object Object]
Case Study:  Consortium for School Networking ,[object Object],[object Object]
Tie it all up! TIPS FOR THE SHOESTRING MARKETER
Your Turn Audience Q & A
Mark Your Calendars ,[object Object],[object Object],[object Object]
Contact Information Elizabeth Weaver Engel, MA, CAE Director of Marketing & Sponsorship NACHRI [email_address]   703.797.6041 Kathleen Wilson, CAE Executive Director NATLE [email_address] 850.668.6905 SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA

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Membership Marketing on a Shoestring Budget

  • 1. Membership Marketing on a Shoestring Budget Tuesday, August 18, 2009 9:00 – 10:15 a.m. Content Leaders: Elizabeth Weaver Engel, MA, CAE, Director of Marketing & Sponsorship, NACHRI Kathleen Wilson, CAE, Executive Director, NATLE Connecting Great Ideas and Great People www.asaecenter.org
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  • 17. Lifetime Value of a Member   Year Dues Seminars Other member services purchases Affinity Programs Voluntary Giving Total (Running Sum) 1 $195 $300 $100 $10 $250 $855.00 2 $195 $300 $100 $10 $250 $1,710.00 3 $195 $450 $100 $10 $125 $2,590.00 4 $295 $200 $250 $10 $125 $3,470.00 5 $295 $300 $200 $15 $125 $4,405.00 Totals $2,120.00 $2,450.00 $1,075.00 $115.00 $1,475.00 $7,235.00
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  • 24. Tie it all up! TIPS FOR THE SHOESTRING MARKETER
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  • 27. Contact Information Elizabeth Weaver Engel, MA, CAE Director of Marketing & Sponsorship NACHRI [email_address] 703.797.6041 Kathleen Wilson, CAE Executive Director NATLE [email_address] 850.668.6905 SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA

Editor's Notes

  1. Place a bag of M&Ms at each seat at a board meeting Dress up as an M&M Give out M&M prizes The ideas are endless! http://www.mms.com/us/