Pay Per Click Advertising


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  • Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at
  • In this presentation we will look at pay per click advertising, the action plan, the cost and time it takes along with tips and additional consideration for running your campaign.
  • Introduction to pay per click advertising Pay per click marketing, or PPC, is a form of marketing in which ads are placed on websites, search engines, blogs, and advertising networks, and the advertiser pays a website for each visitor that is sent to their site by clicking on the ad.
  • Action plan Making sure that the landing page provides clear, concise information, and instructions for your visitors and is optimized to convert the sale. This means that your advertising campaign is doing more than just sending visitors to a website. Like in any campaign you must not forget to track the conversion rate and test newer techniques to improvise on your campaign.
  • Cost and time Since it is based on a bid/auction type format, you can set your budgets, and your ads will show until the budget is exhausted. The beauty of affiliate programs is that you only pay for results. It is possible to see results almost immediately, but perfecting strategies takes some time.
  • Tips and tactics Analytics is the study and data collection of visitors to your website, and when used in ecommerce, is a powerful tool that you can use to understand your clients, visitors, and customers. Trying out several different landing pages, even simultaneously, can provide good information on problems like low conversion.
  • Additional consideration Online bloggers, people with large friends lists in social media networks are great people to contact and advertise about your product or website. If you can get them interested, they can get others interested leading to a lot of free publicity.
  • We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at
  • Pay Per Click Advertising

    1. 2. <ul><li>NextBee Media </li></ul><ul><li>Software Platform For Word of Mouth Marketing </li></ul>© Next Bee LLC - Visit us at
    2. 3. <ul><li>Introduction to pay per click advertising </li></ul><ul><li>Action plan </li></ul><ul><li>Cost and time </li></ul><ul><li>Tips and tactics </li></ul><ul><li>Additional consideration </li></ul>Outline
    3. 4. <ul><li>Ads are placed on websites, search engines, blogs, and advertising networks </li></ul><ul><li>Advertiser pays a website for each visitor that is sent to their site by clicking on the ad </li></ul>Introduction to pay per click advertising
    4. 5. <ul><li>Optimize your website </li></ul><ul><li>Target towards conversion and not just driving traffic </li></ul><ul><li>Test newer techniques </li></ul>Action plan
    5. 6. <ul><li>You can set your own budget </li></ul><ul><li>Pay only for results </li></ul><ul><li>Results are almost immediate </li></ul><ul><li>Perfecting strategies takes some time </li></ul>Cost and time
    6. 7. <ul><li>Use web analytics </li></ul><ul><li>Try different landing pages </li></ul>Tips and tactics
    7. 8. <ul><li>Influencer marketing </li></ul>Additional consideration
    8. 9. <ul><li>In a snap, host </li></ul><ul><li>Referral Widgets </li></ul><ul><li>Reward Programs </li></ul><ul><li>Product Reviews </li></ul><ul><li>Contests </li></ul><ul><li>and much more… </li></ul>NextBee Media © Next Bee LLC - Visit us at
    9. 10. Thank you Do visit us at today ..