Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at social media marketing , the resources required, along with the execution details, tips, and additional considerations in running your campaign.
Introduction to social media marketing Social Media Marketing is the process of using social media or networking sites, such as MySpace, Facebook, and YouTube, to market and brand your goods, services, company, and websites. You can also encourage discussions and feedback about the same.
Cost and timeframe The real cost, if done cleverly and in-house, is just time. In case you wish to hire professional services to run your campaign, you can spend really as much as you like. Time will be a major expenditure for social media marketing. You might end up spending a long time to set up pages on individual sites and to create an online presence.
Execution details Creating a profile for the company or for individual products is a typical way to get started. You can encourage discussions, feedbacks and testimonials along with posting blog entries, photos, videos, and even holding contests and asking visitors to participate. Developing a relationship with your customer is the key.
Tips You should encourage feedback. Encouraging feedback can be as simple as posting customer's quotes about products and services. Remember, it is important to keep the site fresh, up to date, and to respond to comments and emails in a timely manner.
Additional considerations Joining Google's AdWords, or joining an affiliate network can drive traffic to a site with a small monetary investment, and can be highly effective, especially when combined with other advertising methods.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
<ul><li>Introduction to social media marketing </li></ul><ul><li>Cost and timeframe </li></ul><ul><li>Execution details </li></ul><ul><li>Tips </li></ul><ul><li>Additional considerations </li></ul>Outline
<ul><li>Using social media or networking sites to market your product or company </li></ul><ul><li>Encourage discussion and feedback </li></ul>Introduction to social media marketing
<ul><li>Main expenditure is time </li></ul><ul><li>Professionals can be hired to run the campaign </li></ul><ul><li>Time required in setting up campaign </li></ul>Cost and timeframe
<ul><li>Create a profile of your company </li></ul><ul><li>Encourage discussions and feedback and testimonials </li></ul><ul><li>Post media </li></ul>Execution details
<ul><li>Encourage feedbacks </li></ul><ul><li>Keep the site fresh and up to date </li></ul>Tips
<ul><li>Google’s Adwords or affiliate networks </li></ul>Additional considerations