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Agency credentials feb 3rd 2011


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Agency credentials feb 3rd 2011

  1. 1. Increasing Margins Through Cost-Effective and Scalable Digital Marketing Solutions<br />Your Extended Digital Marketing Team<br />January 2011<br />
  2. 2. <ul><li>State our POV on industry landscape with implications
  3. 3. Present product offering
  4. 4. Present our credentials and fit
  5. 5. Outline how we will work with you</li></ul>Document Outline<br />
  6. 6. POV on Industry Landscape<br />
  7. 7. More elements in paid search<br />Local search gaining prominence – key factor for<br />Google’s increasing desire to be a destination page<br />Growth of Facebook & LinkedIn<br />Explosion of Mobile ads<br />Continued growth of behavioral marketing (email)<br />Our POV on Digital Marketing..2011 Trends..<br />
  8. 8. Consumers are increasingly turning to internet to look for local business information<br />“Local search” is among the fastest growing internet media <br />Source: Local Search Study Results at SMX EastBy Matt McGee on Oct 10, 2010<br />
  9. 9. Finally, social media usage is on an increase across all consumer segments.<br />Source: Harris Interactive, 2010<br />
  10. 10. <ul><li>Ever growing pressure to keep pace with this frenetic growth & changing digital space
  11. 11. Can you keep pace with Google & Bing?
  12. 12. How about new networks and devices?
  13. 13. More sophisticated client
  14. 14. Looking under the hood
  15. 15. Questioning every piece of data (not to mention suggesting bid changes )
  16. 16. Threat of taking in-house
  17. 17. More time spent on fire-fighting
  18. 18. Less time on strategy
  19. 19. Less client face time
  20. 20. Eroding margins
  21. 21. Highly competitive marketplace
  22. 22. Economic uncertainty</li></ul>What this means to you..<br />
  23. 23. What We Offer<br />© 2010. All rights reserved. DiCon Interactive, LLC. Proprietary and Confidential.<br />8<br /><ul><li>Solution:
  24. 24. Be your extended digital marketing team taking care of operational aspects.
  25. 25. Cost-effective offering using optimal resources from Chicago and India
  26. 26. If required, white labeled dedicated staff with your agency’s email ID
  27. 27. Benefits to you
  28. 28. Increased margins
  29. 29. Ability to scale quickly
  30. 30. Reduced risk in uncertain economy (no hiring and firing)
  31. 31. Additional savings relating to recruiting & training
  32. 32. More time spent on client strategy (less on fire-fighting)
  33. 33. More client face time
  34. 34. Ability to quickly offer new products and services</li></li></ul><li>Product Offering<br />
  35. 35. How can we help you? <br /><ul><li>Operational help across Paid Search, SEO, Social Media Advertising (Facebook, LinkedIn) and Web Analytics</li></ul>Paid Search<br />SEO<br />Social Advertising<br />Web Analytics<br />
  36. 36. Paid Search<br />End-to-end or a la carte operational support in all elements of Paid Search<br /><ul><li>Consumer Insights
  37. 37. Competitive Research
  38. 38. Forecasting (regression model)
  39. 39. 3rd party tools, like Adgooroo
  40. 40. Day, week, month, quarter, YTD budgets
  41. 41. Estimated vs. Actual
  42. 42. Performance insights
  43. 43. Test results
  44. 44. Executive dashboards
  45. 45. Right mix of product, consumer, keyword type (brand, generic) and other types of ad groups
  46. 46. Develop ad groups & hierarchy
  47. 47. Understanding consumer queries
  48. 48. Keyword expansion, including long tail, misspellings, negative keywords
  49. 49. 3rd party research tools, like Wordtracker
  50. 50. Automated vs. Manual bidding
  51. 51. Budget monitoring
  52. 52. Understanding consumer needs
  53. 53. Compare competitors’ copy
  54. 54. Landing page recommendations
  55. 55. Landing page verification
  56. 56. Potential A/B testing
  57. 57. 3rd party campaign management tools, like Acquisio </li></li></ul><li>Search Engine Optimization<br />End-to-end or a la carte operational support in all elements of SEO<br /><ul><li>Competitor site analysis
  58. 58. On-page & off-site analytics
  59. 59. Identify top keywords by volume and relevance
  60. 60. Map keywords to relevant pages
  61. 61. SERP, traffic, ranking
  62. 62. Meta-tags, content recommendations
  63. 63. Indexation, sitemap
  64. 64. Graphics & image labeling
  65. 65. Site design & architecture recommendations
  66. 66. Social Bookmarking
  67. 67. Directory Listings
  68. 68. Blog posting
  69. 69. Article submission
  70. 70. One-way Link building</li></li></ul><li>Social Media Advertising<br />Connect with audiences beyond the search engines<br /><ul><li>Identify demographics / psychographics of different sets of audiences</li></ul>Audience Research<br />Message Creation & Testing<br />Optimization<br /><ul><li>Revise campaign strategy, optimize targeting, messaging based on reports
  71. 71. Relevant messaging for each audience set</li></ul>Campaign Trafficking<br />Conversion Tracking & Reporting<br /><ul><li>Schedule and launch multiple campaigns
  72. 72. Derive insights from campaign reports</li></ul>Bid Management<br /><ul><li>Monitor campaigns and adjust bids as necessary</li></li></ul><li>Web Analytics<br />Inform & improve SEO, PPC & Social Media campaigns through analysis & forecasting<br />Goal Setting<br /><ul><li>Identify performance metrics & variables</li></ul>Analysis & Forecasting<br />Reporting<br /><ul><li>On-site analysis
  73. 73. Click-path analysis
  74. 74. Consumer lifecycle analysis
  75. 75. Modeling traffic, ranks & ROI
  76. 76. Using 3rd party analytics tools, for ex. Google Analytics</li></ul>Testing<br /><ul><li>A/B testing
  77. 77. Multivariate analysis</li></li></ul><li>Our credentials<br />
  78. 78. Who Are We<br /><ul><li>DiCon is a digital marketing services firm serving agency customers
  79. 79. We offer outsourcing services to our agency partners in the areas of
  80. 80. Paid Search
  81. 81. SEO
  82. 82. Social Media Advertising, and
  83. 83. Web analytics
  84. 84. Our relentless focus on quality is enabled by:
  85. 85. Well defined processes
  86. 86. Highly trained specialists teams (reporting, campaign build, etc.)
  87. 87. Dedicated quality control team and compliance
  88. 88. Propriety apps in the areas of Project Management and Quality Control
  89. 89. Our well-rounded team with years of experience from consulting, direct marketing and digital advertising develops out-of-the-box, practical and result-oriented digital campaign ideas.</li></li></ul><li>Why Us? – Process Focus<br /><ul><li>Process, process, process
  90. 90. General operations manual covers every area where we support you
  91. 91. Custom design operations manual for every client
  92. 92. Dedicated QC and Process Improvement constantly refine processes</li></li></ul><li>Teams of Specialists<br />Why Us? – Specialist Approach<br />Campaign Structure<br /><ul><li>Specialist teams with in-depth knowledge
  93. 93. Skilled specialists (e.g., keyword development, copy creation, bid management)
  94. 94. Stringent recruiting process – engineers (analytical skills), MBA (project management and communication skills) or mass communication (creative skills)
  95. 95. Well-developed training program
  96. 96. More than 100 years of combined internet marketing experience
  97. 97. Refined campaign management process developed over 1000’s of client campaigns</li></ul>Keyword Development<br />Copy / Content Creation<br />Client Relationship Manager<br />Trafficking<br />Reporting<br />Project Manager<br />Analytics<br />On-page Optimization<br />Off Page Optimization<br />
  98. 98. Why Us? – Technology<br /><ul><li>Technology
  99. 99. Platform and application agnostic
  100. 100. Ability to quickly learn tools used by client
  101. 101. Proprietary Project Management tool in development
  102. 102. QC apps</li></li></ul><li>The People<br />Babu Monie – Chief Client Advocate<br />Babu Monie develops digital marketing strategies for our clients. He has more than 20 years experience in database marketing, management consulting and digital marketing having worked in leading companies such as Draft FCB, Deloitte Consulting, DoubleClick, Google and Publicis Groupe. He enjoys working on and solving client challenges. He has a BE in Computer Science, MBA in Marketing, and MS in Direct, Database and ecommerce Marketing from Northwestern University.<br />Jason Poblocki – Client Service and Sales<br />Jason leads our Client Service and Sales Team. Jason has over 15 years experience in advertising, sales and management and has worked hard to ensure that his clients receive maximum ROI from their investments. After completing his studies at Southern Illinois University, Jason pursued his passion for the game of golf and became a professional golfer and golf course owner. He takes pride in managing and maintaining his client portfolio.<br />
  103. 103. The People<br />Jyo Etikala – Digital Marketing Operations<br />Jyo runs our digital marketing operations and is responsible for overseeing implementation of client campaigns. She is actively involved with hiring and training our talent. In addition, she leverages her years of operations experience to develop our company’s operations manual and guide our process improvement team. Jyo has a BE in Computer Science and MBA in Finance and Operations. She lives in Chicago.<br />Sagar– SEM Operations<br />Sagar is our SEM Operations lead. He runs our paid and local search operations and manages the specialists teams. He has vast search experience having worked in various capacities at companies such as NetElixirand Dot Ahead Technologies, His ability to articulate creative solutions to difficult problems makes Sagar both a visionary and a leader.<br />
  104. 104. How We Work With You<br />
  105. 105. How we work with you?<br />Teams of Specialists<br /><ul><li>Assigned project / client service manager – typically with a Master’s degree , domain experience and management expertise
  106. 106. Interacts with our team of skilled specialists </li></ul>Campaign Structure<br />Keyword Development<br />Account Manager<br />Copy / Content Creation<br />Trafficking<br />Account Manager<br />Client Relationship Manager<br />Reporting<br />Agency Teams<br />Account Manager<br />Project Manager<br />Analytics<br />On-page Optimization<br />Account Manager<br />Off Page Oprimization<br />
  107. 107. How we work with you?<br />Use project management tool to assign and take tasks <br />Keep updated on status<br />Post deliverables<br />Pose questions <br />Quality Control and Process Improvement team constantly monitors to ensure quality of deliverables<br />Weekly reports & status calls with leadership team<br />Quarterly review of <br />What worked?<br />What can we improve?<br />
  108. 108. Contact<br />
  109. 109. Contact Us<br /><br />(773) 759-8300<br />Jason Poblocki<br /><br />Babu Monie<br /><br />