Web Analytics
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Web analytics is a powerful tool that merchants use to understand visitors and customers. It provides metrics on traffic patterns, email response rates, sales, and more. Setting up web analytics can be free or cost hundreds of dollars, and may require some marketing and data analysis skills. To get the most out of analytics, companies should design landing pages tests, analyze traffic patterns, and monitor key metrics like bounce rates and conversions.
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Web Analytics
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Editor's Notes
- Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
- In this presentation we will look at web analytics , cost and timeframe required, selection checklist, usage details, and tips.
- Introduction to web analytics Web analytics is the study and data collection of visitors to a website, and when used in ecommerce, is a powerful tool that merchants use to understand their clients, visitors, and customers. The type of data collected can vary from site to site, but can include traffic patters, email response rates, sales information, and other metrics.
- Cost and timeframe required Analytics software can range from free to hundreds, if not thousands of dollars for programs and services. To properly analyze the data that the reports contain and to make the most of it, some marketing and data analysis skill is needed.
- Usage details Design several different landing pages, and then use analytical software to judge them each head to head to determine which is the most popular, which leads to more conversions, and which ones visitors spend the most time on. This software also allows users to determine which times of the day, week, month, and year that traffic as at its highest.
- Selection checklist Some additional features to check before selecting web analytics software are :- Use of tracking cookies, Click through rate, Conversion rate, Customer support 24/7, and Graphing Tools.
- Tips Checking your bounce rate is a quick and easy way to measure your landing page, and to determine if it is holding back your business. Look for trends within larger groups, and see if certain peripheral keywords are performing better than some which you deem as your major ones.
- We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.