This was presented to NDSU Agriculture & University Extension to challenge leaders to look at web strategy in new ways.

1. Making the Web Transformational Presented by Bob Bertsch NDSU Agriculture Communication January 29, 2009

2. CONTENT RELATIONSHIP Scholarship of Discovery Integration Application low high Information Facilitation Transformational Education Content Transmission high PROCESS Educational Processes Merrill Ewart - 1999

3. CONTENT RELATIONSHIP Scholarship of Discovery Integration Application low high Information Facilitation Transformational Education Content Transmission high PROCESS Web Presence Merrill Ewart - 1999

6. The medium is the mission When an organization develops a strategy for using the web to achieve its primary mission and goals, the web becomes transformational.

8. Building human networks When the web’s ability to build human networks and an organization’s primary mission intersect, transformational change can occur.

9. Building human networks Obama ’08 Campaign The mission: Win 51% of the vote in enough states to amass 271 electoral votes. The web strategy: Use the web to build a responsive, interconnected network of supporters to spread campaign messages, organize volunteers, and mobilize voters.

10. Building human networks When the web’s ability to build human networks and an organization’s primary mission intersect, transformational change can occur. my.barackobama.com

14. Entering the “push” paradigm The web is moving to a “push” paradigm. Information and service providers need to build with that environment in mind to effectively communicate within the medium.