1. Web 2.0….is
this a way for
us to create a
more just &
sustainable
world?
Photo source: Flickr.com – Here‟s looking at you
http://www.flickr.com/photos/aunto

2. Taking a video….

5. Web 2.0 shifts balance of power
$

6. What‟s changing?
Traditional Media Social Media
Brands/service create Content created by consumer/
the content or co-created
Brands/service Consumer controls
control everything
“We publish you listen” Part of the conversation (push and pull)
(all push)
Single read & Add/modify/some rights reserved
copyright (notion of Creative Commons)
Repeat same message Adapt/improve the message/beta
Focused on the brand/service Focused on the consumer
Source: Adapted from Neil Perkin „What‟s Next in Media‟

7. Speaking Out
Source: http://www.flickr.com/photos/klbw/2524083477/

8. Social media & the power of trust
Source: Faris Yakob http://tinyurl.com/c8c256

9. The Online Ecosystem
Organizations & those that support them now have
the opportunity to interact beyond one website.
Source: Common Knowledge

10. Reporting ethic violence in Kenya

12. Wikipedia

13. Human Genome project

14. The largest social movement in the world…

15. WiserEarth: The social network for sustainability
WiserEarth.org helps the global movement of
of people and organizations working toward
social justice, indigenous rights, and
environmental stewardship to
connect, collaborate & build alliances

16. WiserEarth: The social network for sustainability

17. Sharing & building visibility for our work
Inside WiserEarth and Outside
Automatically
Push Email
Indexed by Google
Recommendations to
our 50,000 Members
Automatically
Tweeted
WiserEarth Search
(over 1 million / year) Your
Event, Job
or
Resource Pushed out via
RSS Feeds
Spread Virally
via Friend Feed
Available to add to
2,000+ Online Groups Auto-Publish on partner site
accessed by 250,000 people

18. Time for change…
“We are moving from a world created for
and by privilege to a world created by
community.”
Paul Hawken, writer of Blessed Unrest

19. What are we going to do to co-create a more just &
sustainable world?
Web
2.0
www.WiserEarth.org

20. List of a few resources
The Networked Nonprofit: Beth Kanter & Allison Fine (2010)
Wikinomics: How mass collaboration changes everything - Don
Tapscott & Anthony Williams (2006) & MacroWikinomics (2010)
Here Comes Everybody: The power of organizing without
organizations - Clay Shirky (2008)
The Social Pulpit – Barack Obama‟s social media toolkit
Designing for the Social Web – Joshua Porter (2008)
The Packard Foundation: “Working Wikily” report
Ben Rigby‟s Book „Mobilizing Generation 2.0′
http://www.mobilevoter.org/book.html
Blogs…for starters…
WiserEarth’s blog:http://blog.wiserearth.org/
Beth’s Blog: www.bethkanter.org
Mashable: http://mashable.com/
Social Media Biz: http://www.socialmedia.biz/
Contact me:
www.wiserearth.org/user/camilla
Twitter: CamillaWiser