SlideShare a Scribd company logo
Finding Online
Conversations
   Bob Bertsch
 NDSU Agriculture
  Communication
Listen

Time investment: 15 min./day

Tools: Twitter, Google Alerts, SocialMention, Feeds

Objective: To listen to and learn from the people we serve
Google Alerts
Google Alerts are e-mail updates of the latest relevant Google
results (web, news, etc.) based on your choice of query or
topic.

• monitoring a developing news story

• keeping current on your topic area

• looking for mentions of your organization or office
Google Alerts
• go to www.google.com/alerts
• enter a term
• choose the type of results you want
  • news
  • blogs
  • realtime
  • videos
  • discussions
• choose how often to receive alerts
• choose selected results or all results
• enter your e-mail address

• create or login with Google account to manage your alerts
Socialmention
Social media search and analysis

• search all or selected social media

• create e-mail alerts

• tap into the conversation
Socialmention
•   Go to www.socialmention.com
•   enter a term
•   select all or some social media sources
•   click search

• create an e-mail alert
     •   search term
     •   social media sources
     •   language
     •   frequency
     •   e-mail address
Search for Conversations on Twitter
• Go to twitter.com or search.twitter.com

• Type a topic in the search bar

• Use the “Tweets” tab for people who have
  tweeted the term
Search for Conversations on Twitter
Check for better search results by using a
hashtag.
• Hashtags are a community-driven convention for adding
  additional context to tweets.

• You create a hashtag simply by prefixing a word with a hash
  symbol: #hashtag.

• Hashtags were developed as a means to create "groupings"
  on Twitter, without having to change the basic service.
Search for Conversations on Twitter
Look for existing real-time Twitter
conversations
• Twitter Chat Schedule -
  https://docs.google.com/spreadsheet/ccc?key=0A
  hisaMy5TGiwcnVhejNHWnZlT3NvWFVPT3Q4NkIzQ
  VE&hl=en#gid=1

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Finding Online Conversations

  • 1. Finding Online Conversations Bob Bertsch NDSU Agriculture Communication
  • 2. Listen Time investment: 15 min./day Tools: Twitter, Google Alerts, SocialMention, Feeds Objective: To listen to and learn from the people we serve
  • 3. Google Alerts Google Alerts are e-mail updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. • monitoring a developing news story • keeping current on your topic area • looking for mentions of your organization or office
  • 4. Google Alerts • go to www.google.com/alerts • enter a term • choose the type of results you want • news • blogs • realtime • videos • discussions • choose how often to receive alerts • choose selected results or all results • enter your e-mail address • create or login with Google account to manage your alerts
  • 5. Socialmention Social media search and analysis • search all or selected social media • create e-mail alerts • tap into the conversation
  • 6. Socialmention • Go to www.socialmention.com • enter a term • select all or some social media sources • click search • create an e-mail alert • search term • social media sources • language • frequency • e-mail address
  • 7. Search for Conversations on Twitter • Go to twitter.com or search.twitter.com • Type a topic in the search bar • Use the “Tweets” tab for people who have tweeted the term
  • 8. Search for Conversations on Twitter Check for better search results by using a hashtag. • Hashtags are a community-driven convention for adding additional context to tweets. • You create a hashtag simply by prefixing a word with a hash symbol: #hashtag. • Hashtags were developed as a means to create "groupings" on Twitter, without having to change the basic service.
  • 9. Search for Conversations on Twitter Look for existing real-time Twitter conversations • Twitter Chat Schedule - https://docs.google.com/spreadsheet/ccc?key=0A hisaMy5TGiwcnVhejNHWnZlT3NvWFVPT3Q4NkIzQ VE&hl=en#gid=1