The document provides strategies for managing a Facebook page, emphasizing the importance of consistent posting, quality content, and audience engagement. It suggests using optimized images, asking simple, relatable questions, and utilizing hashtags to increase awareness and interaction. Additionally, it invites feedback through a post-session survey link.

1. I Created a Facebook
Page, Now What?
Bob Bertsch
Web Technology Specialist
NDSU Agriculture Communication

2. Facebook – NDSU Extension Ward County
425 likes
11,259 users reached
in last 60 days

3. How?
•
•
•
•
•
•
Post consistently
Provide quality content
Engage
Engage
Engage
Engage

4. How?
•
•
•
•
Share the load
Have a plan
Mine sources
Listen to your audience

5. Use Photos
• Larger images tend to get more
likes, shares and comments.

6. Use Photos
• Use the Upload Photos/Video function to
publish photo files directly into your
post instead of posting a link that shows a
thumbnail.

7. Use Photos
• Optimize images for the 403 x 403 pixel
display in the timeline. Larger images
display from the center of the image, and
some of the edges may not appear in the
news feed unless a user clicks through.

8. Ask a Question
• Keep your questions simple.
• Relate questions to people’s lives. Ask
about them, not you.
• Monitor your feedback and respond.

9. Use Hashtags
• Use tags to create awareness and
engagement
• Search for hashtags being used to find
keywords and conversations you can
participate in

10. Feedback
Please complete the
post-session survey at
http://bit.ly/webservfc13