SlideShare a Scribd company logo
Getting Ready for Social Media Mike Spear Director of Corporate Communications Genome Alberta
[object Object]
  SysOp with CompuServe of Columbus, Ohio in the 90’s
  Published in peer-reviewed journals
  I've owned a Newton, Palm,  and an iPAQ
  Part of our National genetics and society team
   Live outside high-speed internet or cell data plans,[object Object]
  Funded by 2 levels of government, academic institutions and industry
  Our communications goals centre on:
 Awareness
 Education
 Position Genome Alberta as a source of information
 Prepare for later,[object Object]
[object Object]
  The technology is new with better speed, reach, and scope
  The how, where, when, what, and to whom has not changed,[object Object]
Audience is Key to Strategy ,[object Object]
 Strong sense of community
 Little interest in social media,[object Object]
Choosing the tools: You Must Enter the Tiger's Den to Catch the Cubs Madison Avenue has always known to enter the culture where you want to compete
Social Networks are not new:
“ The peculiar challenge then, is for us digital immigrants – many of whom are in positions to determine how news is assembled and disseminated – to apply a digital mindset to a set of challenges” Rupert Murdoch
Government & non-profits tend to polarize. We need more ways to reach out.
Knowledge is only one factor among many influences that are likely to guide how individuals reach judgements, with ideology, social identity and trust often having stronger impacts” Bubela, Nisbet et al. (2009) Nature Biotech
"Strengthening ( Internet) network culture construction and management,"  ..... "will help extend the battlefront of propaganda and ideological work. It is good for increasing the radiant power and infectiousness of socialist spiritual growth." HuJintao 	President of China
Moral incentives need to replace material incentives.

More Related Content

What's hot

Finding, Training and Retaining Future Government Leaders
Finding, Training and Retaining Future Government LeadersFinding, Training and Retaining Future Government Leaders
Finding, Training and Retaining Future Government Leaders
GovLoop
 
Impacts of media on society
Impacts of media on societyImpacts of media on society
Impacts of media on society
saima jamil
 
Government
GovernmentGovernment
Government
shel israel
 
Social media impacts - Technology in Government Conference, Connected Gov stream
Social media impacts - Technology in Government Conference, Connected Gov streamSocial media impacts - Technology in Government Conference, Connected Gov stream
Social media impacts - Technology in Government Conference, Connected Gov stream
Craig Thomler
 
Government
GovernmentGovernment
Government
shel israel
 
Presentation for CRC Symposium
Presentation for CRC SymposiumPresentation for CRC Symposium
Presentation for CRC Symposium
langoor
 
Using Mobile Technologies For Outreach And Education
Using Mobile Technologies For Outreach And EducationUsing Mobile Technologies For Outreach And Education
Using Mobile Technologies For Outreach And Education
TechSoup
 
How To Use Social Media In Emergency Response Management
How To Use Social Media In Emergency Response ManagementHow To Use Social Media In Emergency Response Management
How To Use Social Media In Emergency Response Management
Natalie Sisson
 
Social Media in a Virtual World
Social Media in a Virtual WorldSocial Media in a Virtual World
Social Media in a Virtual World
TechSoup
 
Social media
Social mediaSocial media
Social media
Hub Coordinator
 
How Government Agencies Can (and Have) Use Social Media to Get the Public to ...
How Government Agencies Can (and Have) Use Social Media to Get the Public to ...How Government Agencies Can (and Have) Use Social Media to Get the Public to ...
How Government Agencies Can (and Have) Use Social Media to Get the Public to ...
2pinz
 
Todd Jasper: How Can We Leverage Technology to Improve Performance: Social Me...
Todd Jasper: How Can We Leverage Technology to Improve Performance: Social Me...Todd Jasper: How Can We Leverage Technology to Improve Performance: Social Me...
Todd Jasper: How Can We Leverage Technology to Improve Performance: Social Me...
Government Technology and Services Coalition
 
Using Second Life to Collaborate and Connect
Using Second Life to Collaborate and ConnectUsing Second Life to Collaborate and Connect
Using Second Life to Collaborate and Connect
TechSoup
 
Emerging Technology Trends
Emerging Technology TrendsEmerging Technology Trends
Emerging Technology Trends
Nancy Caramanico
 
How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...
Cyber Mum
 
Putting Social Media to Good Use in Government Communications
Putting Social Media to Good Use in Government CommunicationsPutting Social Media to Good Use in Government Communications
Putting Social Media to Good Use in Government Communications
Lee Aase
 
Social Media in Cooperative Extension
Social Media in Cooperative ExtensionSocial Media in Cooperative Extension
Social Media in Cooperative Extension
Anne Adrian
 
Social Media For Government & Public Sector
Social Media For Government & Public SectorSocial Media For Government & Public Sector
Social Media For Government & Public Sector
Andrea Vascellari
 
Diocese of baton rouge october 2015 is there an app for that
Diocese of baton rouge october 2015 is there an app for that  Diocese of baton rouge october 2015 is there an app for that
Diocese of baton rouge october 2015 is there an app for that
Charlotte McCorquodale
 
Presentation to Management: Venturing into the realm of social media Feb25
Presentation to Management: Venturing into the realm of social media Feb25Presentation to Management: Venturing into the realm of social media Feb25
Presentation to Management: Venturing into the realm of social media Feb25
VMiecznikowski
 

What's hot (20)

Finding, Training and Retaining Future Government Leaders
Finding, Training and Retaining Future Government LeadersFinding, Training and Retaining Future Government Leaders
Finding, Training and Retaining Future Government Leaders
 
Impacts of media on society
Impacts of media on societyImpacts of media on society
Impacts of media on society
 
Government
GovernmentGovernment
Government
 
Social media impacts - Technology in Government Conference, Connected Gov stream
Social media impacts - Technology in Government Conference, Connected Gov streamSocial media impacts - Technology in Government Conference, Connected Gov stream
Social media impacts - Technology in Government Conference, Connected Gov stream
 
Government
GovernmentGovernment
Government
 
Presentation for CRC Symposium
Presentation for CRC SymposiumPresentation for CRC Symposium
Presentation for CRC Symposium
 
Using Mobile Technologies For Outreach And Education
Using Mobile Technologies For Outreach And EducationUsing Mobile Technologies For Outreach And Education
Using Mobile Technologies For Outreach And Education
 
How To Use Social Media In Emergency Response Management
How To Use Social Media In Emergency Response ManagementHow To Use Social Media In Emergency Response Management
How To Use Social Media In Emergency Response Management
 
Social Media in a Virtual World
Social Media in a Virtual WorldSocial Media in a Virtual World
Social Media in a Virtual World
 
Social media
Social mediaSocial media
Social media
 
How Government Agencies Can (and Have) Use Social Media to Get the Public to ...
How Government Agencies Can (and Have) Use Social Media to Get the Public to ...How Government Agencies Can (and Have) Use Social Media to Get the Public to ...
How Government Agencies Can (and Have) Use Social Media to Get the Public to ...
 
Todd Jasper: How Can We Leverage Technology to Improve Performance: Social Me...
Todd Jasper: How Can We Leverage Technology to Improve Performance: Social Me...Todd Jasper: How Can We Leverage Technology to Improve Performance: Social Me...
Todd Jasper: How Can We Leverage Technology to Improve Performance: Social Me...
 
Using Second Life to Collaborate and Connect
Using Second Life to Collaborate and ConnectUsing Second Life to Collaborate and Connect
Using Second Life to Collaborate and Connect
 
Emerging Technology Trends
Emerging Technology TrendsEmerging Technology Trends
Emerging Technology Trends
 
How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...
 
Putting Social Media to Good Use in Government Communications
Putting Social Media to Good Use in Government CommunicationsPutting Social Media to Good Use in Government Communications
Putting Social Media to Good Use in Government Communications
 
Social Media in Cooperative Extension
Social Media in Cooperative ExtensionSocial Media in Cooperative Extension
Social Media in Cooperative Extension
 
Social Media For Government & Public Sector
Social Media For Government & Public SectorSocial Media For Government & Public Sector
Social Media For Government & Public Sector
 
Diocese of baton rouge october 2015 is there an app for that
Diocese of baton rouge october 2015 is there an app for that  Diocese of baton rouge october 2015 is there an app for that
Diocese of baton rouge october 2015 is there an app for that
 
Presentation to Management: Venturing into the realm of social media Feb25
Presentation to Management: Venturing into the realm of social media Feb25Presentation to Management: Venturing into the realm of social media Feb25
Presentation to Management: Venturing into the realm of social media Feb25
 

Similar to Fed press Ottawa December Presentation

Social Media Strategy to Deliver Results
Social Media Strategy to Deliver ResultsSocial Media Strategy to Deliver Results
Social Media Strategy to Deliver Results
Genome Alberta
 
Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09
Jennings Healthcare Marketing (Dan Dunlop)
 
Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09
Jennings Healthcare Marketing (Dan Dunlop)
 
A Social Media Strategy for TDM
A Social Media Strategy for TDMA Social Media Strategy for TDM
A Social Media Strategy for TDM
Smart Commute
 
Success in Social Media - Bath Event Nov09
Success in Social Media - Bath Event Nov09Success in Social Media - Bath Event Nov09
Success in Social Media - Bath Event Nov09
Julie Hawker
 
Digital Marketing 101 for Arts Presenters: Being social with social media
Digital Marketing 101 for Arts Presenters: Being social with social mediaDigital Marketing 101 for Arts Presenters: Being social with social media
Digital Marketing 101 for Arts Presenters: Being social with social media
TechSoup Canada
 
Social Media For A Cause
Social Media For A CauseSocial Media For A Cause
Social Media For A Cause
the forest & the trees
 
Utilising Social Media To Educate
Utilising Social Media To EducateUtilising Social Media To Educate
Utilising Social Media To Educate
corptocorp
 
Building Communities: Increasing Online Engagement and Awareness
Building Communities: Increasing Online Engagement and AwarenessBuilding Communities: Increasing Online Engagement and Awareness
Building Communities: Increasing Online Engagement and Awareness
TechSoup Canada
 
Social Media for Social Change
Social Media for Social ChangeSocial Media for Social Change
Social Media for Social Change
Tom Dawkins
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
Whitney Hoffman
 
Communications and Social Media
Communications and Social MediaCommunications and Social Media
Communications and Social Media
Lasa UK
 
Web 2.0 & Social Media Workshop - Spacetaker
Web 2.0 & Social Media Workshop - SpacetakerWeb 2.0 & Social Media Workshop - Spacetaker
Web 2.0 & Social Media Workshop - Spacetaker
Grace Rodriguez
 
Social media
Social mediaSocial media
Social media
Cliff Ashcroft
 
Lasa cyp social media
Lasa cyp social mediaLasa cyp social media
Lasa cyp social media
Miles Maier
 
Social Media Strategies With an Edu Angle - Social3i Consulting - April 2011
Social Media Strategies With an Edu Angle - Social3i Consulting - April 2011Social Media Strategies With an Edu Angle - Social3i Consulting - April 2011
Social Media Strategies With an Edu Angle - Social3i Consulting - April 2011
social3i
 
Social Media In The Workplace - CASLIS Workshop Jan2009
Social Media In The Workplace - CASLIS Workshop Jan2009Social Media In The Workplace - CASLIS Workshop Jan2009
Social Media In The Workplace - CASLIS Workshop Jan2009
Hamilton Public Library
 
Apics ~ Overview of Social Media
Apics ~ Overview of Social MediaApics ~ Overview of Social Media
Apics ~ Overview of Social Media
Rippling Effect
 
Marketing for the new millennium
Marketing for the new millenniumMarketing for the new millennium
Marketing for the new millennium
tmeisenbach
 
LLS in Social Media
LLS in Social MediaLLS in Social Media
LLS in Social Media
Skalla Marketing
 

Similar to Fed press Ottawa December Presentation (20)

Social Media Strategy to Deliver Results
Social Media Strategy to Deliver ResultsSocial Media Strategy to Deliver Results
Social Media Strategy to Deliver Results
 
Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09
 
Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09
 
A Social Media Strategy for TDM
A Social Media Strategy for TDMA Social Media Strategy for TDM
A Social Media Strategy for TDM
 
Success in Social Media - Bath Event Nov09
Success in Social Media - Bath Event Nov09Success in Social Media - Bath Event Nov09
Success in Social Media - Bath Event Nov09
 
Digital Marketing 101 for Arts Presenters: Being social with social media
Digital Marketing 101 for Arts Presenters: Being social with social mediaDigital Marketing 101 for Arts Presenters: Being social with social media
Digital Marketing 101 for Arts Presenters: Being social with social media
 
Social Media For A Cause
Social Media For A CauseSocial Media For A Cause
Social Media For A Cause
 
Utilising Social Media To Educate
Utilising Social Media To EducateUtilising Social Media To Educate
Utilising Social Media To Educate
 
Building Communities: Increasing Online Engagement and Awareness
Building Communities: Increasing Online Engagement and AwarenessBuilding Communities: Increasing Online Engagement and Awareness
Building Communities: Increasing Online Engagement and Awareness
 
Social Media for Social Change
Social Media for Social ChangeSocial Media for Social Change
Social Media for Social Change
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Communications and Social Media
Communications and Social MediaCommunications and Social Media
Communications and Social Media
 
Web 2.0 & Social Media Workshop - Spacetaker
Web 2.0 & Social Media Workshop - SpacetakerWeb 2.0 & Social Media Workshop - Spacetaker
Web 2.0 & Social Media Workshop - Spacetaker
 
Social media
Social mediaSocial media
Social media
 
Lasa cyp social media
Lasa cyp social mediaLasa cyp social media
Lasa cyp social media
 
Social Media Strategies With an Edu Angle - Social3i Consulting - April 2011
Social Media Strategies With an Edu Angle - Social3i Consulting - April 2011Social Media Strategies With an Edu Angle - Social3i Consulting - April 2011
Social Media Strategies With an Edu Angle - Social3i Consulting - April 2011
 
Social Media In The Workplace - CASLIS Workshop Jan2009
Social Media In The Workplace - CASLIS Workshop Jan2009Social Media In The Workplace - CASLIS Workshop Jan2009
Social Media In The Workplace - CASLIS Workshop Jan2009
 
Apics ~ Overview of Social Media
Apics ~ Overview of Social MediaApics ~ Overview of Social Media
Apics ~ Overview of Social Media
 
Marketing for the new millennium
Marketing for the new millenniumMarketing for the new millennium
Marketing for the new millennium
 
LLS in Social Media
LLS in Social MediaLLS in Social Media
LLS in Social Media
 

More from Genome Alberta

12 Tweets for Using Digital Media for Internal Communication
12 Tweets for Using Digital Media for Internal Communication12 Tweets for Using Digital Media for Internal Communication
12 Tweets for Using Digital Media for Internal Communication
Genome Alberta
 
Improving the ROI from Social Media
Improving the ROI from Social MediaImproving the ROI from Social Media
Improving the ROI from Social Media
Genome Alberta
 
Antimicrobial Resistance
Antimicrobial ResistanceAntimicrobial Resistance
Antimicrobial Resistance
Genome Alberta
 
Ali washington sept 2013 spear presentation
Ali washington sept 2013 spear presentationAli washington sept 2013 spear presentation
Ali washington sept 2013 spear presentation
Genome Alberta
 
The Tria Project: Genomics of the Mountain Pine Beetle System
The Tria Project: Genomics of the Mountain Pine Beetle SystemThe Tria Project: Genomics of the Mountain Pine Beetle System
The Tria Project: Genomics of the Mountain Pine Beetle System
Genome Alberta
 
Genomics 101 jun 15 2012
Genomics 101 jun 15 2012Genomics 101 jun 15 2012
Genomics 101 jun 15 2012
Genome Alberta
 
2010 science comp presentation
2010 science comp presentation2010 science comp presentation
2010 science comp presentation
Genome Alberta
 
Prion Social Media Presentation
Prion Social Media PresentationPrion Social Media Presentation
Prion Social Media Presentation
Genome Alberta
 
Media Kits & Kaboodles
Media Kits & KaboodlesMedia Kits & Kaboodles
Media Kits & Kaboodles
Genome Alberta
 
CBGW Bob Church
CBGW Bob ChurchCBGW Bob Church
CBGW Bob Church
Genome Alberta
 
CBGW Julie Stitt Panel
CBGW Julie Stitt PanelCBGW Julie Stitt Panel
CBGW Julie Stitt Panel
Genome Alberta
 
CBGW Brian Van Doormaal
CBGW Brian Van DoormaalCBGW Brian Van Doormaal
CBGW Brian Van Doormaal
Genome Alberta
 
CBGW David Chalack Panel
CBGW David Chalack PanelCBGW David Chalack Panel
CBGW David Chalack Panel
Genome Alberta
 
CBGW Diane Panrucker Panel
CBGW Diane Panrucker PanelCBGW Diane Panrucker Panel
CBGW Diane Panrucker Panel
Genome Alberta
 
CBGW Heather Burrow
CBGW Heather BurrowCBGW Heather Burrow
CBGW Heather Burrow
Genome Alberta
 
CBGW Identigen Ronan Loftus
CBGW Identigen Ronan LoftusCBGW Identigen Ronan Loftus
CBGW Identigen Ronan Loftus
Genome Alberta
 
CBGW John Pollak
CBGW John PollakCBGW John Pollak
CBGW John Pollak
Genome Alberta
 
CBGW Stephen Miller
CBGW Stephen MillerCBGW Stephen Miller
CBGW Stephen Miller
Genome Alberta
 
CBGW Steve Moore
CBGW Steve MooreCBGW Steve Moore
CBGW Steve Moore
Genome Alberta
 
CBGW Stewart Bauck Panel
CBGW Stewart Bauck PanelCBGW Stewart Bauck Panel
CBGW Stewart Bauck Panel
Genome Alberta
 

More from Genome Alberta (20)

12 Tweets for Using Digital Media for Internal Communication
12 Tweets for Using Digital Media for Internal Communication12 Tweets for Using Digital Media for Internal Communication
12 Tweets for Using Digital Media for Internal Communication
 
Improving the ROI from Social Media
Improving the ROI from Social MediaImproving the ROI from Social Media
Improving the ROI from Social Media
 
Antimicrobial Resistance
Antimicrobial ResistanceAntimicrobial Resistance
Antimicrobial Resistance
 
Ali washington sept 2013 spear presentation
Ali washington sept 2013 spear presentationAli washington sept 2013 spear presentation
Ali washington sept 2013 spear presentation
 
The Tria Project: Genomics of the Mountain Pine Beetle System
The Tria Project: Genomics of the Mountain Pine Beetle SystemThe Tria Project: Genomics of the Mountain Pine Beetle System
The Tria Project: Genomics of the Mountain Pine Beetle System
 
Genomics 101 jun 15 2012
Genomics 101 jun 15 2012Genomics 101 jun 15 2012
Genomics 101 jun 15 2012
 
2010 science comp presentation
2010 science comp presentation2010 science comp presentation
2010 science comp presentation
 
Prion Social Media Presentation
Prion Social Media PresentationPrion Social Media Presentation
Prion Social Media Presentation
 
Media Kits & Kaboodles
Media Kits & KaboodlesMedia Kits & Kaboodles
Media Kits & Kaboodles
 
CBGW Bob Church
CBGW Bob ChurchCBGW Bob Church
CBGW Bob Church
 
CBGW Julie Stitt Panel
CBGW Julie Stitt PanelCBGW Julie Stitt Panel
CBGW Julie Stitt Panel
 
CBGW Brian Van Doormaal
CBGW Brian Van DoormaalCBGW Brian Van Doormaal
CBGW Brian Van Doormaal
 
CBGW David Chalack Panel
CBGW David Chalack PanelCBGW David Chalack Panel
CBGW David Chalack Panel
 
CBGW Diane Panrucker Panel
CBGW Diane Panrucker PanelCBGW Diane Panrucker Panel
CBGW Diane Panrucker Panel
 
CBGW Heather Burrow
CBGW Heather BurrowCBGW Heather Burrow
CBGW Heather Burrow
 
CBGW Identigen Ronan Loftus
CBGW Identigen Ronan LoftusCBGW Identigen Ronan Loftus
CBGW Identigen Ronan Loftus
 
CBGW John Pollak
CBGW John PollakCBGW John Pollak
CBGW John Pollak
 
CBGW Stephen Miller
CBGW Stephen MillerCBGW Stephen Miller
CBGW Stephen Miller
 
CBGW Steve Moore
CBGW Steve MooreCBGW Steve Moore
CBGW Steve Moore
 
CBGW Stewart Bauck Panel
CBGW Stewart Bauck PanelCBGW Stewart Bauck Panel
CBGW Stewart Bauck Panel
 

Recently uploaded

Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Tosin Akinosho
 
Recommendation System using RAG Architecture
Recommendation System using RAG ArchitectureRecommendation System using RAG Architecture
Recommendation System using RAG Architecture
fredae14
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Safe Software
 
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying AheadDigital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Wask
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Hiroshi SHIBATA
 
Taking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdfTaking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdf
ssuserfac0301
 
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptxChoosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
Brandon Minnick, MBA
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
Jakub Marek
 
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfHow to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
Chart Kalyan
 
OpenID AuthZEN Interop Read Out - Authorization
OpenID AuthZEN Interop Read Out - AuthorizationOpenID AuthZEN Interop Read Out - Authorization
OpenID AuthZEN Interop Read Out - Authorization
David Brossard
 
5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
DanBrown980551
 
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptxHow to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
danishmna97
 
GenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizationsGenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizations
kumardaparthi1024
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
Quotidiano Piemontese
 
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxOcean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
SitimaJohn
 
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
Edge AI and Vision Alliance
 
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with SlackLet's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
shyamraj55
 
Fueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte WebinarFueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte Webinar
Zilliz
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Zilliz
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
Octavian Nadolu
 

Recently uploaded (20)

Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
 
Recommendation System using RAG Architecture
Recommendation System using RAG ArchitectureRecommendation System using RAG Architecture
Recommendation System using RAG Architecture
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
 
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying AheadDigital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying Ahead
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
 
Taking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdfTaking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdf
 
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptxChoosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
 
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfHow to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
 
OpenID AuthZEN Interop Read Out - Authorization
OpenID AuthZEN Interop Read Out - AuthorizationOpenID AuthZEN Interop Read Out - Authorization
OpenID AuthZEN Interop Read Out - Authorization
 
5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
 
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptxHow to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
 
GenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizationsGenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizations
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
 
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxOcean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
 
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
 
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with SlackLet's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
 
Fueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte WebinarFueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte Webinar
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
 

Fed press Ottawa December Presentation

  • 1. Getting Ready for Social Media Mike Spear Director of Corporate Communications Genome Alberta
  • 2.
  • 3. SysOp with CompuServe of Columbus, Ohio in the 90’s
  • 4. Published in peer-reviewed journals
  • 5. I've owned a Newton, Palm, and an iPAQ
  • 6. Part of our National genetics and society team
  • 7.
  • 8. Funded by 2 levels of government, academic institutions and industry
  • 9. Our communications goals centre on:
  • 12. Position Genome Alberta as a source of information
  • 13.
  • 14.
  • 15. The technology is new with better speed, reach, and scope
  • 16.
  • 17.
  • 18. Strong sense of community
  • 19.
  • 20. Choosing the tools: You Must Enter the Tiger's Den to Catch the Cubs Madison Avenue has always known to enter the culture where you want to compete
  • 22. “ The peculiar challenge then, is for us digital immigrants – many of whom are in positions to determine how news is assembled and disseminated – to apply a digital mindset to a set of challenges” Rupert Murdoch
  • 23. Government & non-profits tend to polarize. We need more ways to reach out.
  • 24. Knowledge is only one factor among many influences that are likely to guide how individuals reach judgements, with ideology, social identity and trust often having stronger impacts” Bubela, Nisbet et al. (2009) Nature Biotech
  • 25. "Strengthening ( Internet) network culture construction and management," ..... "will help extend the battlefront of propaganda and ideological work. It is good for increasing the radiant power and infectiousness of socialist spiritual growth." HuJintao President of China
  • 26. Moral incentives need to replace material incentives.
  • 28.
  • 29.
  • 30.
  • 31. Templates, stories, layout, features, and content, can be edited on the fly. Pushes material to the web, Twitter, and is re-usable in other communications tools
  • 32.
  • 33.
  • 36. Replaces other tools
  • 37.
  • 38. GenOmics - Twitter - blog - DNA network - Homepage Twitter - blogs - Newsletter – influencers - homepage Blog / GenOmics - media - Twitter Picasa – AAET - BioAlberta - blog - GenOmics Newsletter – Twitter – GenOmics - Influencers YouTube - GenOmics - blog - partners Slideshare - Homepage - Twitter - GenOmics RSS - blogs – GenOmics Wikipedia – Other Genome Centres
  • 40. mspear@genomealberta.ca @mikesgene http://facebook.genomealberta.ca http://www.genomealberta.ca/blogs http://www.slideshare.net or http://mediamargins.com

Editor's Notes

  1. IABC Survey: The introduction of social media tools may be the most revolutionary change to communications since the Internet