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Social Media

The document discusses the rise of social media and how it differs from traditional websites. It defines social media as social broadcasting that allows users to access and share content anywhere through mashups. Examples provided include social networks and microblogging. The document also notes how social media has shifted interactions online from large, controlled campaigns to more personal, available connections where users generate and share content as themselves.

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Social Media Meet the next age of internet Derek Hsu (So-net, Taiwan) <derekhsu@gmail.com>
Facebook vs Yahoo (1/2) From alexa @ 2009/09
Facebook vs Yahoo (2/2)
What is social media? Social Broadcast Access anywhere Mashup You
Examples Social Network Microblogging Even more...
The transaction of Internet Web 1.0 Social Media Websites provide content Web 2.0 Users provide and decide content Users are the content
Summary Importance of social media What is social media Examples of social media
From “Trying to Sell” to “Making Connections”
From “Large Campaigns” to “Small Acts”
From “Controlling Our Image” to “Being Ourselves”
From “Hard to Reach” to “Available Everywhere”
Summary Trying to Sell Making Connections Large Campaigns Small Acts Controlling Our Image Being Ourselves Hard to Reach Available Everywhere
Thank you ! Q & A [email_address] http://www.twitter.com/derekhsu