This document provides an agenda for a workshop on digital engagement. The workshop will include familiarizing participants with social media platforms, concepts, and case studies. Sessions will cover how to be a social reporter, writing social media guidelines, understanding networks, and using social media to promote organizations. The document provides context on the evolution of the internet from the pre-web era to modern social media. It discusses early examples like Jennicam and contrasts broadcasting with today's emphasis on sharing and participation.