This document provides guidance on using social media and creating effective web content. It discusses managing multiple social media platforms, dealing with online conflicts, and having clear social media policies. It offers tips for writing concise web content, using headings and lists to break up text, designing for easy scanning, and conveying credibility. Building online community is discussed along with examples of Catholic organizations using social media to change the world.
Laughlin Constable Web Accessibility Basics for Web DevelopersLyzz Sberna
This presentation goes into the why, what and how to ensure your website is accessible to those with disabilities. It is geared towards web developers but project managers, account managers, user experience, creative designers, strategists, quality assurance and analytic teams are sure to learn a thing or two.
Presentation to staff at the State Library of Victoria on how to write for the web - also useful for anyone interested in web writing. Presented (several times) in October 2007 by Philippa Costigan and Kelly Gardiner.
Stuff what we're doing at Edge Hill UniversityMichael Nolan
Presentation from 22nd July workshop session at Institutional Web Management Workshop 2008. Skip to slide 41 for my BarCamp session "10ish five-minute ways to improve your website".
Laughlin Constable Web Accessibility Basics for Web DevelopersLyzz Sberna
This presentation goes into the why, what and how to ensure your website is accessible to those with disabilities. It is geared towards web developers but project managers, account managers, user experience, creative designers, strategists, quality assurance and analytic teams are sure to learn a thing or two.
Presentation to staff at the State Library of Victoria on how to write for the web - also useful for anyone interested in web writing. Presented (several times) in October 2007 by Philippa Costigan and Kelly Gardiner.
Stuff what we're doing at Edge Hill UniversityMichael Nolan
Presentation from 22nd July workshop session at Institutional Web Management Workshop 2008. Skip to slide 41 for my BarCamp session "10ish five-minute ways to improve your website".
Optimizing Your Website for Search EnginesTony Sattler
SEO is hard. It’s a sub-section of the digital industry that has never found common ground. It's nearly impossible to tell who's good at it and who's not.
Fortunately, you can lay a foundation for good organic search traffic by implementing best practices on your own website.
Learn how to write web content that lowers barriers for people with disabilities, and in the process, benefits everyone.
Presented at Vancouver Experience Meetup Group (VanUE) in May 2021 by Farah Hirani.
Optimizing Your Website for Search EnginesTony Sattler
SEO is hard. It’s a sub-section of the digital industry that has never found common ground. It's nearly impossible to tell who's good at it and who's not.
Fortunately, you can lay a foundation for good organic search traffic by implementing best practices on your own website.
Learn how to write web content that lowers barriers for people with disabilities, and in the process, benefits everyone.
Presented at Vancouver Experience Meetup Group (VanUE) in May 2021 by Farah Hirani.
El ROI no es negociable - Marketing Digital para Startups - Parte 3Welovroi
EL ROI NO ES NEGOCIABLE
Repaso fugaz por tácticas a tener en cuenta en marketing digital para terminar profundizando y centrarnos en el mundo de los paneles de mando, análisis de resultados y calculo del ROI (Retornos de Inversión) con un ejemplo práctico para un ecommerce. Descubriremos el mundo de los KPIs de negocio (CAC, LTV, MRR, Churn, etc.) y cómo calcularlos de forma fácil y rápida.
1.- SocialMedia. Facebook, Twitter, Instagram y Linkedin con Hootsuite+Buffer+Sniply.
2.- Content Marketing. Blog con Wordpress.
3.- Email marketing con Mailchimp.
4.- Video marketing con Youtube, Videolean y Wistia.
5.- SEO con SEOmoz, WebmasterTool y Google Analytics.
6.- Espiando a la competencia. Benchmark de SEO, SEM y SocialMeda.
7.- Herramientas de Dashboards para Marketing Digital.
a) Geckoboard
b) Klipfolio
c) Welovroi
8.- Interpretación y análisis de resultados
9.- El ROI y KPIs.
a) Ejemplo práctico de un ecommerce
b) CAC, LTV, MRR, CHURN... ¡Viva Chartmogul!
Episode 5(5): Mnemonics and the rise of social complexity - Meetup session 20William Hall
This is the 20th of 23 presentations in a series introducing and outlining my hypertext book project, "Application Holy Wars or a New Reformation - A Fugue on the Theory of Knowledge". The project explores the interactions of technology and cognition in the extraordinary evolutionary history of the human species.
It is probable that the rise of social complexity in the development of agricultural and industrial economies required a major revolution in the social capacity to accumulate and manage the transmission of "working" (i.e., technical) knowledge. There is interesting evidence assembled by the Australian science writer, Lynne Kelly, that this revolution was based initially on a technology (defined as the practical application of knowledge especially in a particular area) based (1) on the construction and use of monumental theaters of the mind for effectively indexing objects of knowledge in living memory and (2) the practice within or around those theaters of particular social rituals for the accurate learning, maintenance, and transfer of those memory objects. This technology enabled initiates to store, manage, and accurately propagate a body of knowledge orders of magnitude larger than could be maintained by uninitiated.
For several thousands of years before the invention of counting tokens and symbolic and alphabetic scripts enabled knowledge to be objectified and stored by durable objects, such mnemonic technologies supported the emergence and maintenance of complex agricultural economies and specialized industries involved in the establishment of city states and state religions.
This session explains the circumstances of the Agricultural Revolution in the Neolithic and how mnemonic technologies extended the geospacial indexing and navigating capabilities that seem to be basic functions in the mammalian brain.
Failing to learn from Australia’s most successful defence projectWilliam Hall
Presents the history of the now defunct Australian defense contractor, Tenix Defence, as a case study in success and failure in managing large engineering projects.
Over its 20 year history, (2) Tenix successfully completed Australia's largest defense ($7 bn) project to build 10 ANZAC Frigates for Australia and New Zealand on-time, on-budget, for a healthy company profit against a stringently fixed price contract; and customers that are still happy with their ships and support 7 years after the last ship was delivered; and (2) failed so miserably on the next largish project to build 7 simpler ships for New Zealand that Tenix's owners decided to auction all of their defence assets. Also, in the 21st Century and despite the ANZAC success, the $8 bn Air Warfare Destroyer (AWD) project to build 3 ships is years behind schedule and billions over budget.
For more than 17 years of this history the author was a knowledge management systems analyst with access to most areas of company operations and thus able to observe sources of the successes and failures (including from the vantage point of Tenix's bid development for the AWD. The presentation shows that most successes and failures related to the ways in which Tenix managed their corporate and human knowledge, and attempts to infer some critical lessons that should be learned from this history.
Wim Latour over het programma van de Holiday Media Relatiedag 2011Holiday Media
Wim Latour vertelt over wat hem bezig houdt: Foursquare, Web Performance Optimization, het nieuwe SEO, het nieuwe cookievoorstel in de politiek en paaseieren zoeken op holidaymedia.nl.
Ook vertelt hij wie er op de relatiedag zullen spreken over interessante onderwerpen als Social Media Monitoring (Rogier van den Berg), Online Marketing Management (Hanneke van Stokkom) en Roel van den Heuvel (Google Analytics).
Tot slot geeft Wim een aantal eenvoudige tips en trucs om de bezoeker van je website onbewust een beter gevoel te geven. Alle deelnemers aan de relatiedag ontvangen het boek 'Verleiden op internet' van Aartjan van Erkel om je website onweerstaanbaar te maken.
Users of web documents don’t just look at information, they interact with it in novel ways that have no precedents in paper document design; therefore, web designers must be versed in the art and science of interface design. The graphic user interface (gui) of a computer system comprises the interaction metaphors, images, and concepts used to convey function and meaning on the computer screen. It also includes the detailed visual characteristics of every component of the graphic interface and the functional sequence of interactions over time that produce the characteristic look and feel of web pages.
Source: WebStyle Guide, 3rd Edition: http://webstyleguide.com/wsg3/4-interface-design/index.html
"People read differently online than they do when they read print materials -- web users typically scan for information." Hence writing for the web requires a different approach. This presentation will help you understand the style and structure of writing for web.
Web accessibility refers to the inclusive design and development of websites and web content to ensure that people with disabilities can access and interact with them effectively. It involves considering and implementing features and practices that enable individuals with various disabilities to navigate, perceive, understand, and interact with web content, ensuring equal access and usability for all users!
Website usability ideas for business growthJames Smith
Website usability is about creating your website in such a manner that your website visitors can find what they're looking for quickly and easily. A usable website can bring in huge benefits on to your website and your business.
Content Management & Page Structure - Best Practices for Structuring Content ...D'arce Hess
Presented at SPTechCon Boston 2016. This presentation is a base line for end-users and business users to be able to structure content in SharePoint and O365 without needing to be a developer or designer.
Companion website of the book: http://createtolearn.online
There’s no better way to develop your voice as a digital author than to maintain a blog or build a web site. Blogs can be used as a digital diary or a platform for social activism: the focus is on what you know, think, and feel. When you blog, you make time to think about your thinking, and you use writing to discover and reflect upon your ideas and emotions. When you build a web site, you think about your audience and their needs, organizing content to make it easy for people to find and use it. Free software makes blog and web site production a truly level playing field for publication. Because they are highly flexible forms that can incorporate all other forms of digital media, blogs and web sites can serve as your digital portfolio. All the work that you create as a digital author can be housed in one place.
Similar to Making social media work, building on line community (20)
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
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During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
2. Making Social Media Work
• Branding Everything!
• Manage Multiple Platforms
• Tweetdeck
• Hootsuite
• Manage On-line Conflict
• Privacy is dead
• Comment Moderation/Blocking/Back Channels
• www.StrangeNotions.com
• Have a clear Social Media Policy/Terms of Use Guidelines
(Hint: Use AoC’s)
• Best Practices (SMG pg 111)
4. Be Concise
• Research shows web readers prefer lean text. Imagine
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your reader as impatient, even stressed—someone
looking for sources of succinct information. To write
concisely:
Limit each paragraph to one idea.
Begin each paragraph with a topic sentence.
Use three or four sentences per paragraph.
Keep sentences short.
Use simple sentence structure.
Use plain language.
Be direct with your audience—use the personal pronoun
“you.”
Avoid sentences in the passive voice.
5. Be Concise
• 1. Chunk your content.
• Help your audiences find the information they seek more efficiently. Readers
who scan don't like to scroll through long web pages. Chunk your information
into meaningful sections. Then:
• Size each chunk to fit on a single screen that carries a meaningful headline.
• Reduce word count by 50 percent when you edit print documents for the web.
• Chunk each page into a few paragraphs.
• 2. Present just the facts.
• Edit out all nonessential information. Avoid words and phrases that sound like
jargon. Avoid any jargon unless you’re targeting a specialized audience. Even
then, ask, will newcomers to the field understand what I mean?
• 3. Use appropriate key words in your text.
• for easy accessing by search engines and for readers who are scanning. Key
words are also an element of the metadata that’s important to the success of
your text.
• 4. Why rewrite something that's already on paper?
• All the evidence points to the inevitable: People won't read your page when it's
wordy, full of fluff or jargon, or not chunked into meaningful pieces. Remember,
people will enter your site from many different points. You can't expect web
users to read your content in a linear fashion.
6. Design for Easy Scanning
• Do whatever you can to attract and keep your clients coming back to your website
for more.
• 1. Make your fonts legible.
• Familiar serif and sans serif fonts are, in most cases, the best choice for publishing chunks of
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text on the web. Verdana, Arial, and Helvetica are good sans serif choices. Georgia, Times New
Roman, and Times are good serif choices.
For ease of reading, use a font size of 10 point and above. 12 and 14 point are even better. Even
young readers don’t like tiny type. A size 3 character on the screen is roughly equal to 12-point
type of the same font.
Use upper and lower case in headings and text. Readers recognize words by their shape. A
word typed in all capitals looks like a rectangle, which slows your reader down.
Italics decrease legibility; use them sparingly.
Dark type on a light background reads and prints much better than light type on dark.
Remember that browser settings, whether altered by the user or not, determine what the user
ultimately sees.
• 2. Use the Journalist's Tool: The Inverted Pyramid.
• Web readers give you but a few seconds to persuade them you've got what they're looking for.
The inverted pyramid is the perfect device to grab readers looking for factual content.
Start with your conclusion and build down to the background information. Better still, link to
detailed and background information. Web readers will pursue what they want.
7. Design for Easy Scanning
• 3. Keep Line Lengths Short.
• Readers prefer to read web lines of 40 to 60 characters long—short lines are
easier on the eye. Most readers scan for information and have trouble finding it
in dense blocks of text.
• 4. Use Headlines and Subheads to Break Up Your Text.
• A good headline or subhead is brief, simple, and meaningful. Web surfers can
come to your site from many different directions, particularly when they’re using
a search tool that looks for key words. Thus, each page on your site should
carry a meaningful headline—one that can stand alone out of the context of the
rest of your pages.
A word about “welcome”… Web users are gathering information and want
quick access to that information. Don’t make the mistake of using “welcome” in
your title or main heading or writing a welcoming introduction to your site.
“Welcome” wastes a keyword and does nothing to help search engines find
you; a welcoming intro is superfluous.
• 5. Use Bullets and Numbered Lists.
• They're easier to read and scan. The format helps you more concisely shape
your content. Numbered lists help your readers pinpoint the next step. When
you bury the information in a paragraph, your readers get frustrated.
8. Design for Easy Scanning
• 6. Highlight Key Words.
• You'll help your readers scan more efficiently. Use a color—reserve blue for links—or simply use a
boldface font. Remember, only 20 percent of web readers read every word.
• 7. Balance Your Page.
• On your page, aligned rows, columns, subheadings, and graphic elements are easiest to
read.
• 8. Provide Visual Navigation and Accessibility Aids.
• Graphics and words work together, and the reader uses both to navigate. Experienced surfers expect a
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colored bar at the top or left of the page to offer links to key sections of the site. Although the center of
the page will attract attention first, most readers instinctively look to the top and side for navigational
cues.
Don’t put more than three carefully chosen words in button or text hyperlinks. If you can't succinctly
describe an area you’re linking to, try reorganizing.
When space is tight, don’t resort to squeezing in acronyms and abbreviations. If your readers don't
know what it is, they won't use it.
Don’t use icons alone; use them only as supplements to a word hyperlink.
Use hyperlinks within text blocks carefully. They may tempt your reader away from the text flow.
Consider a section of links in a block by themselves where they may also be easier for your reader to
find again later.
Group hyperlinks when you have a lot of them. Make these groups visually distinct.
Use alt tags with all buttons and graphics.
Don’t rely on colors for navigation.
Use graphics, but only when they’re integral to content. Keep graphics’ file sizes small to reduce
downloads.
9. Design for Easy Scanning
• 9. Give your web page a descriptive title.
• The title, which appears above your browser tool bar, is used by
search engines to find your page. Include key words in your title.
Home pages for county Extension offices at Oregon State
University have titles like this: “Oregon State University Extension
Service, Columbia County,” which fits within the 65-character limit
Google uses to display titles on its search pages.
• 10. Provide a printer-friendly option of all your documents.
• Some users like to read and make notes on hard copies; others
fear the information may not always be available online.
10. Convey Credibility
Web readers look for marks of credibility when scanning a
web page. Here's how you can be credible:
•Make it clear who’s publishing your website. Web readers
are skeptical about content when they can't identify who’s
sponsoring it.
•Provide your credentials. You can link to this information.
•Link to high-quality, credible sites that support your
content. Readers sometimes like links to opposing points of
view, as well. Many interpret this as author objectivity.
11. Use your best Judgment
• You know when your audience and subject matter may make it appropriate to break the
rules. Apply a bit of the "less is better" principle. Ask for feedback from clients and coworkers, and you'll be on your way to having a web page or site that’s alluring, attractive, and
easy to read.
Go to http://usability.gov/guidelines/ for information about page length, scrolling vs. linking
and scrolling vs. paging, page density, information placement, formatting for efficient viewing,
use of links, and more.
For in-depth information about website content and design, try
http://www.webstyleguide.com/.
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Source: Kathy Wright and Susan Bale, 2001, Kansas State University Research and
Extension; adapted and updated, with permission, in 2006, with information from
http://usability.gov/guidelines/ and Oregon State University Extension.
Alt tags
Alt tags or text is copy that appears to users who mouse-over a missing graphic image (or
copy that’s “spoken” to sight-impaired users, with readers). Provide all your graphic images
with alt tags that describe the image and tell the reader its purpose.
Hyperlinks
Hyperlinks (or links) are words or graphics that enable you to link to another place in your
document or to a different document. Hyperlinks move you to the new place when you click
on them. Set text hyperlinks apart from regular copy by using a different font color (usually
blue) and underlining.