Writing for the Web

Writing for the Web Jeff Wisniewski [email_address] facebook.com/wisniewski.jeff

Nation Shudders At Large Block Of Uninterrupted Text ,[object Object],[object Object],[object Object]

you’re probably not going to read this ,[object Object]

but you might read this: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Krug’s 3 laws of usability ,[object Object],[object Object],[object Object],[object Object]

worth the effort? ,[object Object],[object Object]

the typical library website visitor ,[object Object],[object Object],[object Object],[object Object],[object Object]

how users read online ,[object Object],[object Object],[object Object],[object Object],[object Object]

why scan? ,[object Object],[object Object],[object Object]

reading slower: Implications for style ,[object Object],[object Object]

information foraging ,[object Object],[object Object],[object Object],[object Object]

page titles ,[object Object],[object Object],[object Object],[object Object]

page titles: TIPS ,[object Object],[object Object],[object Object],[object Object],[object Object]

lists ,[object Object],[object Object],[object Object],[object Object]

headings ,[object Object],[object Object]

headings ,[object Object],[object Object],[object Object],[object Object]

Headings: TIPS ,[object Object],[object Object],[object Object]

links ,[object Object],[object Object],[object Object]

creating effective hyperlinks: TIPS ,[object Object],[object Object],[object Object],[object Object],[object Object]

creating effective hyperlinks ,[object Object],[object Object],[object Object],[object Object]

tips for creating effective hyperlinks ,[object Object]

inverted pyramid style ,[object Object],[object Object],[object Object]

highly classified ,[object Object],[object Object]

simplify words and structure ,[object Object],[object Object]

general writing: TIPS ,[object Object],[object Object],[object Object],[object Object]

use pronouns ,[object Object],[object Object],[object Object]

pronouns ,[object Object],[object Object],[object Object]

[object Object],[object Object]

use "old", "boring" words to make your content more findable -Jakob Nielsen

plain language in a nutshell ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

adult literacy levels in the U.S. Source: http://nces.ed.gov/naal/kf_demographics.asp

plain language ,[object Object],[object Object]

plain language is not ,[object Object],[object Object]

plain language tool ,[object Object]

plain language ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

jargon ,[object Object],[object Object],[object Object]

avoid jargon ,[object Object],[object Object],[object Object],[object Object]

avoid noun sandwiches - a string of nouns one after another ,[object Object]

eliminate redundancies ,[object Object],[object Object]

use active voice and action words ,[object Object],[object Object],[object Object],[object Object]

‘ cause you’ve got…personality? ,[object Object],[object Object]

say it visually? ,[object Object],[object Object],[object Object],[object Object]

strategies to encourage good writing for the web

develop editorial guidelines for your site ,[object Object],[object Object],[object Object]

Use a pre-publication checklist

lead by example ,[object Object]

include writing and editorial guidelines in the standard briefing for all new web site authors ,[object Object]

invite key content providers to be observers in usability testing ,[object Object],[object Object],[object Object]

selected resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Writing for the Web

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