Is your website underperforming? If so, it could be for a variety of reasons. In today’s post I’d like to walk you through some common website issues we see. This will allow you to perform a do-it-yourself website audit checklist. My tips and techniques are written for real world site owners and I’ve made the list long enough to make an impact, but no so long that it feels like an impossible task to manage.
This presentation will provide an actionable plan for setting the foundation of SEO best practices. We’ll walk through the steps critical to keyword research and site mapping.
Technical SEO can be very overwhelming and intimating, but it doesn’t have to be. This presentation will walk through the core areas of technical SEO and present the data at a level of the average user. You won’t need a degree in coding to have some solid takeaways for improving your website and search ranking with a few technical tweaks.
Optimizing Your Website for Search EnginesTony Sattler
SEO is hard. It’s a sub-section of the digital industry that has never found common ground. It's nearly impossible to tell who's good at it and who's not.
Fortunately, you can lay a foundation for good organic search traffic by implementing best practices on your own website.
Is your website underperforming? If so, it could be for a variety of reasons. In today’s post I’d like to walk you through some common website issues we see. This will allow you to perform a do-it-yourself website audit checklist. My tips and techniques are written for real world site owners and I’ve made the list long enough to make an impact, but no so long that it feels like an impossible task to manage.
This presentation will provide an actionable plan for setting the foundation of SEO best practices. We’ll walk through the steps critical to keyword research and site mapping.
Technical SEO can be very overwhelming and intimating, but it doesn’t have to be. This presentation will walk through the core areas of technical SEO and present the data at a level of the average user. You won’t need a degree in coding to have some solid takeaways for improving your website and search ranking with a few technical tweaks.
Optimizing Your Website for Search EnginesTony Sattler
SEO is hard. It’s a sub-section of the digital industry that has never found common ground. It's nearly impossible to tell who's good at it and who's not.
Fortunately, you can lay a foundation for good organic search traffic by implementing best practices on your own website.
Driving internet marketing success via SEO requires a formula focused around research, planning, great content, and on-page optimization. In this presentation I talk about what really matters in SEO and the core steps for success.
Tokyo Digital Marketers meetup by Aja Frost from HubspotZo Digital Japan
This is a presentation given by Aja Frost from Hubspot at the Tokyo Digital Marketers event on July 30th, 2019. The topic is "How We Grew HubSpot's Monthly Organic Blog Traffic by 4.4 Million in 1 Year".
The Four Pillars of Search Engine Optimization (SEO)Jonathon Colman
Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010.
This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
This is a presentation by Jeff Crawford from Zo Digital Japan presented to JMEC (Japan Market Entry Class) on March 28th, 2019. In his talk, Jeff talks about the top ranking factors that search engines use, as well as common mistake to avoid in Japan. Jeff also discusses how to do online marketing for Japan Market Entry.
An over view on some of the overlooked off page seo technique INDIAN SEO COMPANY
The SEO or Search Engine Optimization techniques are not only to be surrounded by similar techniques. The presentation helps you know about some off bit Off page strategies.
Why Everyone Should be an Expert of 301 RedirectsRebecca Gill
A 301 redirect is a status code that tells search engines that a page or post has permanently moved to a new location. This process asks the search engine to transfer existing SEO value and redirect traffic.
It is a valuable part of modern SEO and every marketer or website owner should be aware of what it is, why it helps SEO, and how it should be used.
In this presentation, we cover all of those topics and look at some fun examples of 301 redirects in the wild.
Additional learning opportunities are available at:
https://www.web-savvy-marketing.com/mastermind/
https://www.diySEOcourses.com
https://www.SEObits.fm
https://facebook.com/groups/seolaunchpad/
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
Turn Your WordPress Website into a Traffic Driving MachineRebecca Gill
Presented at WordCamp Grand Rapids in August of 2014
Did you build it and no one came? If your website isn't bringing in visitors like it should, browse through the slides of my educational session full of action items. In this presentation I walk through the ten top changes you can make to your WordPress website to begin driving traffic and converting visitors.
Online Digital Marketing Courses In India | Join Online Training InstituteRajatKamble8
Join India's 1st Online Digital Marketing Courses with 100% Placement Assistance at affordable fees. Get all details about online digital marketing course syllabus, course duration, fees, Job sectors etc. Digital Marketing is in boom in India, all business turning from off line to online.
Presentation at FlowCon by Natalie Hollier and Joe Mclean.
Tools and techniques for doing lean product development, and how to scale from a small team to large and distributed teams building multiple products.
Driving internet marketing success via SEO requires a formula focused around research, planning, great content, and on-page optimization. In this presentation I talk about what really matters in SEO and the core steps for success.
Tokyo Digital Marketers meetup by Aja Frost from HubspotZo Digital Japan
This is a presentation given by Aja Frost from Hubspot at the Tokyo Digital Marketers event on July 30th, 2019. The topic is "How We Grew HubSpot's Monthly Organic Blog Traffic by 4.4 Million in 1 Year".
The Four Pillars of Search Engine Optimization (SEO)Jonathon Colman
Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010.
This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
This is a presentation by Jeff Crawford from Zo Digital Japan presented to JMEC (Japan Market Entry Class) on March 28th, 2019. In his talk, Jeff talks about the top ranking factors that search engines use, as well as common mistake to avoid in Japan. Jeff also discusses how to do online marketing for Japan Market Entry.
An over view on some of the overlooked off page seo technique INDIAN SEO COMPANY
The SEO or Search Engine Optimization techniques are not only to be surrounded by similar techniques. The presentation helps you know about some off bit Off page strategies.
Why Everyone Should be an Expert of 301 RedirectsRebecca Gill
A 301 redirect is a status code that tells search engines that a page or post has permanently moved to a new location. This process asks the search engine to transfer existing SEO value and redirect traffic.
It is a valuable part of modern SEO and every marketer or website owner should be aware of what it is, why it helps SEO, and how it should be used.
In this presentation, we cover all of those topics and look at some fun examples of 301 redirects in the wild.
Additional learning opportunities are available at:
https://www.web-savvy-marketing.com/mastermind/
https://www.diySEOcourses.com
https://www.SEObits.fm
https://facebook.com/groups/seolaunchpad/
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
Turn Your WordPress Website into a Traffic Driving MachineRebecca Gill
Presented at WordCamp Grand Rapids in August of 2014
Did you build it and no one came? If your website isn't bringing in visitors like it should, browse through the slides of my educational session full of action items. In this presentation I walk through the ten top changes you can make to your WordPress website to begin driving traffic and converting visitors.
Online Digital Marketing Courses In India | Join Online Training InstituteRajatKamble8
Join India's 1st Online Digital Marketing Courses with 100% Placement Assistance at affordable fees. Get all details about online digital marketing course syllabus, course duration, fees, Job sectors etc. Digital Marketing is in boom in India, all business turning from off line to online.
Presentation at FlowCon by Natalie Hollier and Joe Mclean.
Tools and techniques for doing lean product development, and how to scale from a small team to large and distributed teams building multiple products.
Gertjan Schaefers, Managing Director, gaf woensdagochtend een lezing over de digitale opmars in de foodindustrie. Gertjan gaf een pleidooi waarom ook de kleinere spelers zich meer druk moeten maken om hun klanten. Want of je het nou leuk vindt of niet: klanten zijn ‘self serving’ geworden en hebben organisaties niet meer nodig zoals we dat gewend waren. Ze identificeren hun eigen behoeften zelf wel.
Om een innovatieve foodspeler te worden en te blijven moet je sneller inspelen op de veranderende klant. Nieuwe Spelers zoals UBER Fresh, Google Express shopping kunnen de markt danig op zijn kop zetten en ben je hier op voorbereid. Kortom wie wil er meer verkopen?
8 On-Page SEO Techniques to Boost Your Rank.pdfalanpurdy
This guide is a comprehensive guide that outlines various strategies to optimize web pages for better search engine rankings. These techniques aim to enhance the relevance and authority of a website's content and improve the user experience, ultimately driving more targeted traffic to the site.
The first technique covered in the guide is optimizing title tags. Title tags are HTML elements that specify the title of a web page and appear in search engine results. By including relevant keywords and creating compelling titles, website owners can increase click-through rates and improve their ranking on SERPs.
The second technique discussed is optimizing meta descriptions. A meta description is a brief summary of a web page's content that appears in SERPs. By crafting engaging meta descriptions that include relevant keywords, website owners can attract more clicks to their site.
Header tags are another important element of on-page optimization. These tags are used to structure the content on a web page, and they help search engines understand the hierarchy and importance of each section. By using header tags correctly, website owners can improve their site's readability and make it easier for users and search engines to understand their content.
The fourth technique covered in the guide is optimizing content. By creating high-quality, informative content that includes relevant keywords, website owners can enhance their site's relevance and authority, and attract more traffic from search engines.
Images are also important elements of on-page optimization, and optimizing them can improve a website's ranking on SERPs. Website owners can optimize images by using relevant alt tags, compressing their size, and including descriptive file names.
Internal linking is another technique discussed in the guide. By including internal links on a web page, website owners can improve their site's navigation, help users find relevant content, and enhance their site's authority and relevance.
Page speed is also critical for on-page optimization. Slow-loading pages can negatively impact a site's ranking, so website owners should aim to optimize their site's loading speed by compressing images, minimizing HTTP requests, and using caching.
Finally, mobile responsiveness is crucial for on-page optimization. With more and more users accessing websites on their mobile devices, website owners need to ensure that their site is optimized for smaller screens, and that it provides a seamless user experience on all devices.
In conclusion, the "8 On-Page SEO Techniques to Boost Your Rank" guide provides valuable insights and practical tips for website owners and marketers looking to improve their site's visibility and ranking on search engines. By implementing these techniques, website owners can enhance the relevance and authority of their site's content, improve the user experience, and attract more targeted traffic from search engines.
With 1,000's of new sites being born every minute, how SEO can help you stand out from the crowd? Learn how to unleash your SEO potential in the region.
This presentation will be covering key aspects of SEO & how to get started to build online visibility on Google by driving quality traffic.
• Things you Must Do for an Effective SEO Campaign
• 5 Free Tools to Audit your Website Like a Pro
• How to Localize your Website for the Region through Arabic SEO
• Most Effective Link Building Opportunities
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
Delhi Institute of Digital Marketing has emerged as most promising brand of digital marketing in across India.With our existence in the market, we well understand the importance of digital marketing in the digital era and promised to introduce various courses.
Seo Training For Beginners By Sandeep DubeySandeep Dubey
Do you want to learn SEO ste by step? Open the document here and know more about On Page SEO, Off page SEO, Technical SEO, Content Optimization, Sitemap and many more things.
Presentation on Search engine optimization 2019Pooja Kulkarni
I made presentation on SEO. it cover all the topics like how the search engine works, what is crawler how it works, on page optimization, off page optimization,PA,DA,page rank,301,302 Redirect,metatags,robots.txt file. keyword research, google algorithm updates, google penalty, bounce rate, balck hat seo and its methods, google analytics tool, google webmaster tool, local seo, growth hacking, affiliate marketing.
"Explore the complexities of keyword cannibalization and discover effective strategies for untangling the web of overlapping keywords. In this insightful guide, learn how to navigate through the challenges of SEO cannibalization, optimize your content strategy, and implement solutions to ensure that each page serves a unique purpose. Unlock the secrets to maintaining a clear and cohesive online presence, preventing keyword conflicts, and enhancing your website's search engine performance. Get ready to navigate the maze of cannibalization with confidence and precision."
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
THF offers the students a high quality learning environment of international standards. The workshops are well equipped and the courses are designed to meet industry requirements. This ensures a high degree of employability for THF graduates.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
1. SEO Best Practice for 2014
with ActiveStandards
James Baverstock: Lead Analyst, ActiveStandards
6th February 2014
www.activestandards.com
2. Introduction
❶ How has SEO best practice changed in recent
years?
❷ Are there SEO practices which were previously ok
which should now be avoided?
❸ What guidelines are still relevant for managing
SEO?
❹ How can ActiveStandards help me with on-site
SEO in 2014?
3. SEO in 2009
Common practice 5 years ago
Identify profitable keyword phrase to optimise
for
Create page that included the keyphrase in the
page title, URL, H1 header and several times in
the content
Point a lot of backlinks to the page from other
websites using the main keyword phrase as
anchor text
Measure success by ranking – e.g. no. 1 result
in Google for keyphrase
Worked well for SEOs as
Google algorithm was highly
dependent on external links
as “votes” for a page and
exact-match keyword phrases
Often resulted in pages
written for search engines
rather than for users
4. Major Google changes (1)
Panda
Penguin
• Feb 2011 & regular
updates
• Designed to filter out
low-quality web pages
from the index (e.g.
thin content, duplicate
pages, etc.)
• April 2012 (most recent
updates: Penguin 2.0
May 2013 / Penguin 2.1
October 2013)
• Designed to punish
“over-optimised” pages
(esp. exact-match nonbrand anchor text),
links from poor-quality
or irrelevant content
and link schemes
Other (e.g.)
• Page layout algorithm
improvements (Jan/Oct
2012): designed to
penalise sites without
much useful content
above the fold
• EMD update
(September 2012)
Update to reduce the
ranking ability of
poor quality exact
match domains
5. SEO practices to avoid post-Panda/Penguin
Any keyword manipulation which
looks artificial:
•
Uncontrolled user-generated
content
•
•
Pages overloaded with adverts
•
Link schemes which create links
to your site for the sole purpose
of helping your site rank better
(esp. if these have keywordstuffed anchor text)
•
Low value (spammy) content
Over-use of exact-match keyword links
to your site
•
Exact matching titles/H1s/descriptions
on pages using keywords
•
Aiming for an “ideal” keyword density
for pages – the “correct” keyword
density is one which reads naturally
•
SEO should ideally be “invisible”. Any
obvious keyword-stuffing is dangerous in
the long term
6. Major Google changes (2)
Hummingbird (August 2013)
• Major rewrite of the algorithm and how
queries are interpreted because of evolving
search needs, especially “conversation search”
• Not a penalty like Panda/Penguin.
• Improves semantic search. Intended to
determine searcher intent and return pages
that match the intent instead of just bestmatch keywords in the search phrase
• Makes old-style keyword optimisation less
relevant
Google updating all the time
(665 “improvements” in 2012)
http://www.google.com/intl/en_us/inside
search/howsearchworks/algorithms.html
Changes work to enforce the
Google Webmaster Guidelines
(these are now much more like
“rules” than “guidelines”)
https://support.google.com/webmasters/
answer/35769?hl=en
7. Major Google changes (3)
• Results becoming more
personalised and localised
• SERPs much more varied than just
text links: news, image search,
video results, Google maps, rich
snippets, author pictures,
knowledge graph, carousel, etc.
• “No. 1 rank” much less
meaningful than it used
to be
• More chance to get
traffic lower down the
results than 5 years ago
8. SEO in 2014
• Old-style exact-match link-building and keyword
stuffing are no longer sustainable SEO methods
• SEO now needs to be more holistic in approach and
fully connected to other marketing activities
– Social media management / Content marketing /
Analytics / Customer research, etc.
• Overall content quality is now vital
• On-page SEO has risen in importance as against offpage SEO
10. Summary
Ensure your sites are well structured without
any barriers to crawling and have clear
navigation
Think about what visitors need rather than
what search engines need
Create high-quality, engaging, unique content
Build your sites’ authority in sustainable ways
11. 1. Site architecture & navigation
Avoid any barriers to crawling –
broken links, incorrect HTML, Flash
navigation or complicated
JavaScript generated content.
Avoid frames if there is any other
way of presenting your content
Have a clear hierarchical directory
structure with human-readable
URLs and clear intuitive navigation
with text links
If you have to use URL parameters,
keep them short and few in number
Use dashes to separate multiple
keywords in URLs rather than
underscores
Have a link to a sitemap on every
page
12. 1. Site architecture & navigation (continued)
Monitor your site’s performance
and optimize load times
Make sure you don’t have any
duplicate content or very similar
pages which cover the same
information
Ensure images have alternate text
which actually describes the image,
especially if they are conveying
textual content. Avoid using “alt”
text for keyword stuffing.
Ensure your <title> elements are
descriptive, accurate and unique to
each page. Include the company
name in the title.
Include a single <h1> heading on
each page
Include a unique meta description
on each page
13. 2. Consider visitors’ needs
Write pages primarily for users, not
for search engines. Don’t try to rank
for keywords which are a bad
match for your content.
Look at your web statistics
package/Google Webmaster
Tools/customer research to better
understand your users.
Look to improve pages which have
a high bounce rates with low time
spent on the page. Google uses
these metrics to measure how
happy visitors are with pages.
Think about the words users would
type or speak to find your pages
and make sure your site includes
those words within it. Try to create
content that answers specific
problems or questions your target
audience may have.
14. 2. Consider visitors’ needs (continued)
Think in terms of unique value
propositions for your site – what
content could you offer that the
top 10 ranking sites in Google are
not offering?
Link between content on your site
in ways which will help your visitors
(this is also beneficial from a search
engine perspective as it links
related content together). Use
words in the link text that are
descriptive of the destination
content.
Don’t have any links without
content in the link text.
Keep the total number of links on a
page to a reasonable number.
15. 3. Create high-quality content
All website copy should be wellwritten and well-structured. Ensure
all your content reads like it was
written by an expert
Avoid unnaturally repeating
keywords – use synonyms and
alternative ways of referring to
things
Is all content “good enough for
print”?
Be clear about the purpose for
each piece of content – this will
help you determine how to
structure your content and ensure
you are using appropriate language
for your target audience
Check spelling and grammar are
correct
Keep paragraphs short and break
up content with headings to
improve online readability and
keep users on pages longer
Update content regularly and
remove outdated material
16. 4. Build your sites’ authority
Ensure you have relevant backlinks
from quality sites (use Google
Webmaster Tools to review
backlinks)
Work to remove links from low
quality sites if necessary (use
Google Disavow tool)
Don’t link to spammy websites or
websites unrelated to your content.
Make all comment links nofollow.
Use social channels – Facebook,
Twitter, Google+ - including sharing
widgets for article and blog posts
17. 4. Build your sites’ authority (continued)
Create content that people will
want to link to, bookmark or share
socially – unique applications, PDF
reports, industry surveys, etc.
Include “About Us” information and
contact, terms of use and privacy
pages
Keep your copyright notice up to
date
Use rich snippets where possible as
they are more eye-catching than
plain text search results
Use Google Authorship where
appropriate
18. SEO using ActiveStandards
• SEO checkpoints: find and fix SEO
errors
• Inventory reports which are useful
for SEO
• SEO Insight tab: available for each
page in ActiveStandards
• Search tool
• SEO benchmarking scores
• Spell checking
• QuickCheck: find SEO errors before
you publish pages
• Tips and tutorials: resources
available in our Support Centre and
blog
Editor's Notes
Google has made great efforts to improve the quality of search results in recent years with various updates:
ActiveStandards can help you with many of the best practices I’ve mentioned today. For the remaining time this afternoon, I’m going to take you through the various SEO features in ActiveStandards, relating them back to best practice so you can get the most out of the system: