The document describes the design elements of two magazine covers - NME magazine and Top of the Pops magazine. For NME, it discusses the color palette of red, white and black which appeals to its rock music audience. The large masthead in white stands out against the red background. The main image takes up the whole cover with a close-up shot of Florence. For Top of the Pops, the target audience is young girls aged 8-13. It uses a girly color palette of pink, white and purple. The cover features a mid-shot of Cheryl Cole and text that tells readers "you can be Cheryl." Both magazines employ consistent color palettes, prominent cover lines and images, and mast

1. NME Magazine
Top of the pops Magazine

2. Colours
Every magazine that is produced has a
colour palette which helps identify the
magazine NME magazine has a colour
palette of red, white and black, these are
stereotypical Rock colours as this colour
scheme will entice rock listeners in as
they would think it suits them and it
would be a good way to spend there
money.
Masthead
The colour of the masthead is white
because it breaks up the red colour
and makes the name of the
magazine stand out. The Masthead
on NME magazine is always in the
top left of the magazine, this is the
first thing a reader will see of the
magazine when it is on the shelf
therefore it needs to be big and bold
, it should take up about 1/3 of the
page.
Main Image
The main image is of Florence which
takes up the whole page of the
magazine, they have used a close up
image where it is cut off by her
shoulders and not all her head is in the
photo. They have used a close up
image so they can get her hair and
face taking up the space without the
background in it this is good as they
will use the colour of her hair in their
colour scheme of the magazine.
Main Cover line
The main cover line on this magazine is about
Florence this shows the reader that there is an
article about her in the magazine. One of the main
reasons they have used this as a cover line is that
it is quite an important and main article.
Target audience
The target audience of this magazine is
16-22 year olds which are female and
males as on every magazine cover
they have females. The people that
buy this magazine would be pop lovers
and would want to buy as it has a well
known artist on the cover.
Slogan
The slogan is placed under the
masthead, the slogan of NME is
simply saying what NME means
which is ‘New musical express.’
Price and issue
This informs the reader of how much the
magazine will cost and what issue they are
buying. The issue number is there for the
people that buy the magazine regularly as
they wouldn’t want to miss an issue.
Layout
The layout of this magazine hasn’t
got a lot of writing everywhere.
This shows that it is presenting
itself to fit in with its genre as the
genre doesn’t have much writing
on any covers which makes it very
minimalistic genre. This photos
also makes the magazine look
effortless.
Cover line
The cover lines are positioned
on the left and right hand side
which is where the majority of
the red from Florence's hair is.
They have placed them here
as her hair is red so they
choose white writing to
contrast with the red and make
them stand out to the reader.

3. Target audience
The target audience of this magazine is 8-13
year old girls. This is a magazine for girls
because of the colours on the magazine such as
pinks and purples which are girly colours and
they also have photos of well known artist such
as the wanted , Justin Bieber and Cheryl Cole
and this is the type of music this age range
would listen to.
Colours
Every magazine that is produced has a colour
palette which helps identify the magazine top of
the pop magazine has a colour palette of pink,
white and purples, these are stereotypical girly
colours as this colour scheme will entice young
girls in as they would think it suits them and it
would be a good way to spend there pocket
money to find out the gossip of the celebrities in
the magazine.
Masthead
The masthead on this magazine isn't as big
as they normally are on magazines as the
masthead is normally 1/3 of the page as this
one isn't, the writing of the masthead is very
bubbly which could show represent little
girls hand writing as they like to bubble
write. The colour of the masthead is pink ,
this will attract young girls as they like bright
bold colours
Institutional presence
The institutional presence of this magazine
is BBC which is a popular TV broadcaster
which everyone knows and lets the reader
contact the magazine also allows them to
follow on different social media sites that
the reader could get updates about the
magazine on.
Direct mode of address
The direct mode of address of ‘you can be Cheryl’
will make the reader think that the magazine is
talking to them as it makes them feel special and
that they are going to be the only one that is going to
be like Cheryl. This will make the readers buy this
magazine as they have Cheryl Cole as a role model
on the front cover.
Main image
The main image is of Cheryl Cole which takes
up the majority of page of the magazine, they
have used a mid shot image where it is cut off
by her waist and goes to her head . They have
used a mid shot image so they can see who the
magazine is going to be focused on. Cheryl
only takes up the middle of the page but doesn’t
take up the whole front cover of the magazine
this is good so they can have other photos on
the side to entice the readers in.
Anchorage text
The anchorage text gives you an insight into
the articles in the magazine and what is going to
be said in the magazine, these help the reader
get an idea of what the articles will be about
with just a glance at the cover.
Graphic features
Graphic features are pictures on the front cover
of a magazine. Graphic features helps capture
the reader attention when looking for a
magazine, if there are photos of a well known
artist that they like they might wonder what the
magazine is advertising about them which would
make them intrigued about them which means
they would buy the magazine to find out some
gossip.
Price, date & barcode
The barcode, price and date is used on every
magazine as it allows the buyer to buy the magazine
and tell the shop how much this magazine costs, and
for the shop selling the magazine to physically scan the
magazine so the readers can pay for the magazine, the
date is on the magazine so the readers can see how
old the magazine is.

4. NME Contents page
Top of the pops contents page

5. Header
The header includes the NME logo , this
will make the readers aware of who
produce the magazine. Having the
header with the logo in gives a constant
reminder what magazine they are
reading, this is good so it makes the
reader remember the magazine name
and if they enjoy the magazine means
that there is more chance for them to
remember the name as it comes up a lot
throughout the magazine. The header is
very bold and big at the top of the
magazine which means that they want
you to notice the header which is why
they put it there. Having ‘NME this week’
instead of having ‘contents’ gives it a feel
of edge and helps communicate to the
younger audience. It adds a bit of variety
to every other magazine and not just the
same so this helps to make the
magazine stand out.
Colour palette
The colour palette is consistent
throughout the magazine which
helps the reader know that it is all
part of the same magazine, the
colour palette for NME is red,
black, white and yellow these are
the house colours they continue
these colours throughout as it
keeps the consistency through the
magazine. They use the colour
palette to highlight certain words
and articles as they could be the
main article or the words could
have a significant to the
magazine. They also use it for
parts of the magazine to stand out
such as the ‘NME this week’ at
the top the colours help bring your
attention to the top instead of
anything else first, then your eye
follow the page down.
Layout
The layout of the contents page is very
conventional to NME magazine as they
like to keep the majority of the writing on
the side as it demonstrates on the front
cover they keep most of the writing on
the sides and a little bit In the middle, this
contents pages sticks to this style as
they have used the box method to set
this contents page out which helps
makes the page suit the style of the front
colour of NME.
Subheadings
The subheading help to capture the readers
attention as the subheading have bold letters
and the writing is bigger than the other writing
underneath. The subheadings on the right
hand side of the magazine are different
compared to the rest of the magazine, this
affective as it adds a bit of variety to the
contents page.
Central image
The central image Is of a
building, this image isn't
prepared for as there isn't people
that they need to organise.
Therefore this could mean that
there is gossip about back stage
in the magazine.

6. Header
The header doesn’t have the word
contents which makes it young and
appeals to the target audience as it
isn't the normal contents page
therefore this helps the magazine
to stand out from every other
magazine in this genre. The writing
used on the magazine is very
bubbly and could be used to
represent young girls hand writing
as this is a similar look to how they
write and just makes it clearer for
the magazines target audience.
Layout
This contents page has used the
grid method to make the page look
equal, having the magazine front
cover on the contents page helps
you remember the magazine your
reading and just shows that the
contents and front cover match and
go together. The use of little
pictures on the contents page
helps to add colour to the page and
this helps attracts the readers
attentions as young girls would
prefer to look at photos instead of
reading everything.
Colour palette
The colour palette is consistent
throughout the magazine which helps the
reader know that it is all part of the same
magazine, the colour palette for top of the
pops purple, pink and white these are the
house colours they continue these colours
throughout as it keeps the consistency
through the magazine. They use the colour
palette to highlight certain words and
articles as they could be the main article or
the words could have a significant to the
magazine. They have used white for the
‘inside the mag..’ to stand out clearly on the
pink.
Subheadings
The subheading help to capture the
readers attention as the subheading
have bold letters and the writing is bigger
than the other writing underneath. The
subheading are mainly all to the bottom
as there is a picture of the front cover at
the top to show where the certain articles
on the front are in the magazine this
helps the reader as they could flick
straight to the article they want to read
instead of reading the whole magazine .

7. NME double page spread
Top of the pops double page spread

8. NME double page spread
stick with the colour
scheme of the whole
magazine with the red,
white and black colour
scheme they have kept
this on this double page
spread by dressing
Florence in black and
then her hair and blanket
that is red which helps
follow the house style.
Compared to the other
double page spread in
NME magazine, the
title of this double
page spread is more
elegantly written this is
to show the elegance
of Florence so they
match the writing with
the celebrity. So if they
had a celebrity that
was more out there
and vibrant they would
have a more strong
title font.
The double page spread is based on the singer Florence Welch which is why the main image is of Florence
which takes up half of the double page which is put on the left hand side of the magazine this shows consistency
throughout the magazines produced as every NME magazine that is produced has the photo on the left of a
double page spread. The photo is in colour which means it helps stands out and adds colour to the page. She
has a direct gaze towards the camera with her arm twisting her round to look at the camera.
The article is set out in columns which makes it easier for the readers to scan through. Having the double page spread
in columns keeps it consistent and gives it the sense of organisation. The text of the article is black but has ‘Florence
Welch’ in blue to show who the article is about. The use of black writing helps as it sticks with the colour scheme and
contrast to the colour in the photo.

9. Top of the pops
double page spread
stick with the colour
scheme of the whole
magazine with the
pink, purple and
white colour scheme
they have kept this
on this double page
spread by have the
questions asked in
pink and a quote in
pink to stand out and
to show the bits that
the reader will be
interested in.
The quote at the tops
instead of a title add
variety to other
magazine as most
other magazines have
a title for their article
but this one has a
quote which makes it
different and will help
for the magazine to
stick in peoples heads
as it is different.
The double page spread is based on the singer Cheryl Cole which is why the main image is of Cheryl which takes up the
majority of the right hand side of the double page. The top of the pops magazine has the majority of the central images in the
middle or to the right hand side of the page but some times they change this to add a bit of variety to the magazine. This
photo is in colour which makes it more interesting for young girls as they would be more interested in the photos not all the
text.
The article is set out in columns which makes it easier for the readers to scan through. Having the double page spread in
columns keeps it consistent and gives it the sense of organisation. Having different photos to put with the interview
keeps the readers attention for longer as they have a short attention span to reading therefore if they put photos in it will
break up the text more so then that means they can have a break to look at the photos then they can continue reading.