Pitch and Planning

1. Working title
Lost Souls
I chose this as the masthead as
some people feel lost without
music so this title represents
this. Also it could represent
people feeling lost within the
music they listen to.
Genre
• Indie
• Quite a popular music
genre
• It would appeal to a large
market.
Cover Price
• £2.50
• Fairly cheap for what is
in the magazine
• As it is a frequent
magazine it is a suitable
price
Frequency of Publication
• Weekly
• Most people tend to buy magazines
weekly
• Up to date for readers
• Gives an option for readers to buy
whenever
Magazine style, attitude and size
As I want my magazine to be for readers
interested in indie music, my magazine
could have a vintage and/or unique
look. This will reflect the magazines
outlook as it will be linked to the genre
of music. As it won’t be aimed at a
specific gender it will have a neutral
colour and style options. It will still have
a fairly modern overview as it will
attract the younger generation which is
who my magazine is aimed towards.
Reader profile
• Not aimed at a specific gender
• Age: 16-18
• Music listeners
• Genre: Indie
• Frequent buyers of magazines
Sample Images, style sheet and
drafts
See next slides

2. 1. This is a blue/grey based colour scheme. The background colour could be the off white
one from the left of the chart. The masthead could be the left colour as it is the brightest.
The main writing could be the navy blue on the left as this would stand out against the off
white background. This colour scheme would give an indie vibe as it isn't too bright.
However they are all very similar so would give off a very basic look.
2. This is a good colour scheme as
the orange would be the main title
colour as it is the boldest, also it
could be a main colour to highlight
more important things in the
magazine. The main font colour
could be either 2 from the left as it
would show up clearly against the
light background. However some of
the colours are too dark so I would
alter this slightly.
3. This colour scheme is very pale and
pastel, so this would give a unique look
to the magazine. The background would
be the off white colour at the left of the
picture and the masthead would be the
second from the right as this colour is the
darkest and sticks out the most. The
main writing of the magazine could be
the blue in the centre of the picture as
this would stand out the most against the
light background. However these colours
are all very light so could look washed
out.
For my colour scheme I will use mainly
colour scheme 2, as it has a nice mix of blues
in it which I think will compliment the look of
my magazine. Also I can use the orange as a
main colour and can use it throughout the
magazine to highlight key things that I want
to stand out. Also I am using the off white
colour from colour scheme 1 as it wont look
as harsh as plain white.
Colour Schemes
1
2 3

3. Fonts
• Hell Finland: Masthead
• This will be orange and as it is bold it will
stand out against the background and
picture on the front cover.
• Inder: Main text
• This font is a dark blue which will look good against the background and
wont be too harsh on the eyes. It’ll also add colour and wont look boring.
Masthead
Sample Text
Cover
Lines
• Glacial Indifference: Cover lines
• The light blue colour will add colour to the magazine. It wont look
harsh against the background and will still be easy to read.
Artist Name• Jakob: Subheading
• This is a dark and bold font to help it stand out
against the background.
These fonts and colours give my magazine a more mature look which will look good to be my
specific audience. The fonts are all different to vary my magazine look. This will make it look
more appealing. The colours work well together and aren’t too harsh however still stand out.

4. Flat Plan
1 2 3 4 5 6 7 8 9
10 11 12 13 14 15 16 17
18 19 20 21 22 23 24
Other
Photos
Key
Text

5. Drafts
Cover Page
Contents
MASTHEAD
Cover
Line
Cover
Line
Cover
Line
Cover
Line
Main Headline
Subheading
Subheading
Title

6. Drafts
Double Page Spread
Title