This advertisement for Lana Del Rey's album "Born to Die" uses minimalist design and lighting to draw attention to the up-and-coming artist. The simple color palette and focus on Lana through a low-angle shot and central positioning make her the clear subject. While the production costs are low, this maximizes potential attention for Lana by not overshadowing her with complex graphics or effects. The ad also promotes Lana's brand and website to increase exposure around the album release.

1. Magazine Analysis
The advert features very
minimalisticcolours
which contrastand
correspond with each
other very well. The dull
colours drawthe
audiences’attention to
Lana. This minimalistfeel
was done on purpose to
spread word about Lana.
This advert provides
everything you need to
know and nothing more.
For an upcoming artist,
it’s better to advertise
likethis to gain maximum
potential attention. As an
artist,if you make an
albumadvert extremely
complex with high
production costs,the
audiencemay be more
impressed however it
won’t draw as much
attention to the artist.
Lana is seen via a low
angleshot perspective.
The audience arelooking
up to Lana suggesting
that she is a rolemodel
to many fans.She is also
positioned centrally
which draws all the
attention to her.
This ad is very bright
which features almostno
lighting.However,
lightinghas been used
and is focused on Lana.
This portrays her as
powerful.
‘Lana Del Rey’ is in a
much bigger font than
the albumname ‘Born to
Die’ this suggests that
Lana may need more
attention drawn to her
brand rather than her
albumname. This may be
due to the fact that she
wasn’t as well known
when this albumwas
released.
Lana’s costume and
makeup continues with
the minimalistictrend.
This image isn’t
sexualised atall which
suggests to the audience
that Lana’s natural
beauty needs no
improvement. She is
trying to make a name for
herself as well as
portrayingher as a role
model for her younger
audiences
‘Album out 30th January’this is
necessary as itallows other
fans/media platforms to advertisethe
albumthrough cross media
convergence. Amazon is also featured
in the bottom left. This may suggest
that the album is cheaper on amazon
and/or is releasingearlier there.
Lana is also advertisingher own
website showingthat she is tryingto
increasethe exposure of her personal
brand through the releaseof her
studio album.