This document discusses different types of media institutions that could distribute a media product. It provides examples of film festivals and cinemas as media institutions, analyzing the genres of films typically shown at each one. The document determines that a thriller genre media product could be distributed by cinema chains like Odeon that show thrillers, or streaming services like Netflix which host a wide variety of thriller films.

1. Alex Fox
Evaluation Question 3: What kind of media institution
might distribute your media product and why?

2. What is a media institution?
 A media institution is a company that owns different companies involved in mass media
enterprises, such as television, radio, publishing and motion pictures. (cinema)
 Examples of institutions are on the following two slides.
 BRITDOC Foundation UK.
 DISCOP UK.
 Edinburgh International Television Festival UK.
 Melbourne International Film Festival.
 Berlin International Film Festival.
 Hong Kong International Film Festival.
 Annecy International Animated Film Festival.
 Sundance Film Festival.
 Toronto Film Festival.
 Cannes Film Festival.
 Venice Film Festivals.
 BFI Film festival.

3.  Films at local
Odeon
Drama
Action
Drama
Action/Sc-
Fi
Drama/
history
comedy

4. Analysis of the Genres
 The main Genres in these films were: Drama,
Fantasy, Action, Adventure and Sci-Fi.
 None of these were the Genre that we used and
based our opening sequence on.

5. Woking ambassador Cinema

6. Showing at Ambassadors Woking

8. Ambassadors Woking
 The ambassadors cinema in Woking shows some
of the same films as Odeon in Guildford, but I
have found they are showing more children’s
films than they do in Guildford.
 This may be because the audiences of the
cinema in Woking are more young than in
Guildford.

9. BFI Cinema
 The BFI cinema is a Imax cinema that is
independently run but is partnered with Odeon.
 At this current moment the only film being shown
in it is Rogue one: A star wars story.
 This will be because it was one of the most
popular films people had been waiting for.
 I have found that BFI mainly show thrillers and
the most anticipated films of the year.

10. Showing At BFI

11. Reading film theatre
 At this Cinema the films that are shown are
mainly documentary films or true story films.

12. Different film festivals
 These were the films being shown in the BFI film
festival on the 5th October 2016.

13. Cannes film festival 2016
 These were the films shown at the Cannes film
festival in 2016.

14. Genre’s of the films
 Out of both sets of films at both of these festivals
I can see that the most common genre there was
the documentary/true story Genre.
 This is because the films shown are mainly up
and coming films from people who make them
and normally wouldn’t get recognised.

15. Films recently shown on TV in our
Genre.
 Two crime thrillers that were recently shown on TV
(Sky) were Zulu (2013) and Witness (1985).
 This is the blurb for Zulu. Policemen Ali Sokhela and
Brian Epkeen investigate the brutal murder of a young
white woman, apparently provoked by the availability
of a new illegal drug and somehow connected to the
disappearance of black street children.
 This is the blurb for Witness. Harrison Ford has never
been better than as big city cop John Book, who is
assigned to protect an eight-year old Amish boy, the
sole witness to a murder. Boasting an Oscar-winning
script and intelligently directed by Peter Weir.

16. Where could our film be shown?
 I think that our film could be shown in most
cinemas but mostly Odeon. This is because
Odeon is famous for showing thrillers and still
mainly show them.
 I think a website like Netflix could show our film
because they also have a huge range of thrillers.