The document discusses potential media institutions that could distribute a media product. It suggests that Netflix would be a good option due to its history of supporting independent films and having a catalog of similar genre films. Certain multiplex cinemas could also work as some have shown independent British films before. The BFI cinema may be suitable since it occasionally shows indie films to engage varied audiences, in addition to major films.

1. Alex Fox
Evaluation Question 3: What kind of media institution
might distribute your media product and why?

2. What is a media institution?
 A media institution is a company that owns different companies involved in mass media
enterprises, such as television, radio, publishing and motion pictures. (cinema)
 Examples of institutions are on the following two slides.
 BRITDOC Foundation UK.
 DISCOP UK.
 Edinburgh International Television Festival UK.
 Melbourne International Film Festival.
 Berlin International Film Festival.
 Hong Kong International Film Festival.
 Annecy International Animated Film Festival.
 Sundance Film Festival.
 Toronto Film Festival.
 Cannes Film Festival.
 Venice Film Festivals.
 BFI Film festival.

3.  Films at local
Odeon
Drama
Action
Drama
Action/Sc-
Fi
Drama/
history
comedy

4. Analysis of the Genres
 The main Genres in these films were: Drama,
Fantasy, Action, Adventure and Sci-Fi.
 None of these were the Genre that we used and
based our opening sequence on.

5. Woking ambassador Cinema

6. Showing at Ambassadors Woking

8. Ambassadors Woking
 The ambassadors cinema in Woking shows some
of the same films as Odeon in Guildford, but I
have found they are showing more children’s
films than they do in Guildford.
 This may be because the audiences of the
cinema in Woking are more young than in
Guildford.

9. BFI Cinema
 The BFI cinema is a Imax cinema that is
independently run but is partnered with Odeon.
 At this current moment the only film being shown
in it is Rogue one: A star wars story.
 This will be because it was one of the most
popular films people had been waiting for.
 I have found that BFI mainly show thrillers and
the most anticipated films of the year.

10. Showing At BFI

11. Reading film theatre
 At this Cinema the films that are shown are
mainly documentary films or true story films.

12. Different film festivals
 These were the films being shown in the BFI film
festival on the 5th October 2016.

13. Cannes film festival 2016
 These were the films shown at the Cannes film
festival in 2016.

14. Genre’s of the films
 Out of both sets of films at both of these festivals
I can see that the most common genre there was
the documentary/true story Genre.
 This is because the films shown are mainly up
and coming films from people who make them
and normally wouldn’t get recognised.

15. Films recently shown on TV in our
Genre.
 Two crime thrillers that were recently shown on TV
(Sky) were Zulu (2013) and Witness (1985).
 This is the blurb for Zulu. Policemen Ali Sokhela and
Brian Epkeen investigate the brutal murder of a young
white woman, apparently provoked by the availability
of a new illegal drug and somehow connected to the
disappearance of black street children.
 This is the blurb for Witness. Harrison Ford has never
been better than as big city cop John Book, who is
assigned to protect an eight-year old Amish boy, the
sole witness to a murder. Boasting an Oscar-winning
script and intelligently directed by Peter Weir.

16. Where could our film be shown?
 I believe that our film would be shown on 3
different platforms. The first platform is Netflix,
this is because if you look at Netflix quite a lot of
the films their are niche or small budgeted films.
This would be the perfect category for information
error because it would fit the bill with being a
small independent film.

17.  I believe that our film would be shown on Netflix because
of the following reasons.
 Firstly, as I have said Netflix helps out a lot of indie film
makers to get their film shown on mainstream media sites
such as Netflix or Amazon prime. The reason for choosing
Netflix is because they mainly look into films rather than
TV dramas and series’.
 The second reason is because Netflix from my own
research has a lot of films on it already that are designed
to appeal the same audiences as our film. This means that
the site would generate a good income for the film
because many would watch the film. On top of this,
because the site already has films of the same genre, you
could form new partnerships with them to benefit the film
we created.

18. Certain cinemas
 I believe our film would be placed in some
multiplex cinemas because some of these
cinemas such as vue and Odeon have allowed
films like information error to be entered into them
in the past. This is because they can allow for ad
least one smaller sized British film in their
infrastructure.

19.  The reasoning behind thinking that our film would
be released into certain multiplex cinemas but
also BFI cinemas is the following.
 To start with BFI cinemas although they mainly
show big films, they sometimes can show an indie
films to engage into different audience members.
 However I think a multiplex cinema would be the
best place for our film because many multiplex
cinemas such as odeon or vue often show indie
or niche marketed films.