This document outlines the plan for a double page spread photoshoot for Unleashed magazine featuring model Danielle Emina. Photos will be taken in an urban setting like a car or lift using natural lighting. Props like a car and urban backdrops will contribute to the magazine's urban theme. Contingency plans are made in case the model is absent, including using other class members or locations like the basketball court. The goal is to portray the magazine as youthful and urban to attract its target demographic.

1. Planning the DOUBLE PAGE SPREAD
Agency Name Unleashed magazine
Model Danielle Emina
Camera height/angle/distance Mixture of Close ups/Medium shot/straight ahead
Location The lift, urban setting, or a car.
Lighting Nothing added, natural lighting.
Mise-en-scene (incl. props, costume) A car, the lift, urban setting contributing to the
urbanisation of the magazine.
Attempted connotation A car, the lift, urban setting contributing to the
urbanisation of the magazine.
Planned denotation
Contingency (in case of model absence/weather) Shout outside- model- member of the class- basket
ball court or music rooms.
Alternate angle Low angle aiming up
Thinking points: Use of natural light
Comments: Chosen model is representative of the typical buyer that “Unleashed” magazine aims to attract.
Magazine clearly puts across message that the magazine is aiming to attract youthful urban people with a keen
interest in music. Fact that Keirum Williams is of a black ethnicity, as well as other images featured in the
magazine, also shows that the magazine is aiming to attract a range of different type of teenagers rather than
a specific kind. Through this the connotation that R&B music is purely for black people is dispelled of.