The document analyzes Lana Del Rey's album advertisement and how it relates to the actual album cover. It notes that the advertisement and cover have clear synergy through similar designs that feature Del Rey's face and name in bold. The layout of the advertisement is similar to the album cover to allow audiences to recognize Del Rey's style, while still including key information like the album name and release details. Overall, the analysis suggests that a simple and bold layout can effectively advertise a product, and synergy across promotional materials is important.

1. Lana Del Rey – Born to die advertisement analysis
Thisalbumadvertisementandactual
albumcoverhave extremelyclear
synergythroughbothproducts.I have
alreadyanalysedthisparticularimage
on myanalysisof the born to die
digipak. Some thingswhichI
commentedonwere the use of
colour,the artistusingdirectaddress
and the fact the camera isslightlylow
angle givingthe artistdominance and
power.Suggestingshe isan
independentandstrongfemaleartist.
The layoutof the advertisementis
basicallythe same asthe albumcover,
thisallowsthe audience torecognise
the artists’style althoughinmy
advertisementIwill notbe usingthe
same images,althoughtheywillbe
followingsimilarthemesandideas.This
advertisementslightlyfollowsthe
Gutenbergdesignprinciple.The
primaryoptical areaand strong fallow
area consistof the artist’sface and her
name ina large boldfont whichare the
mainparts of the advertisement.Inthe
weakfallow and terminal areathere is
the text‘albumoutnow’thenactual
name ‘bornto die’and
‘www.lanadelrey.com’.Thisiskeyfor
the audience tobe aware of as they
needtoknowwhat isbeingadvertised.
Overall the keyinformationIhave
gatheredfromLana Del Rey’s
advertisementisthatthe simplistic
layoutisextremelyeffective asit
simplyandboldlyadvertisesthe
productand alsosynergyiskeywhen
creatingmy ancillaryproducts.
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