The document evaluates potential outlets for showcasing a film. It is analyzed that mainstream cinemas like Odeon and Woking Theatre primarily show large budget films and are not currently interested in crime thrillers. Independent cinemas like BFI and Reading Theatre show a variety of genres and would be better options. Film festivals like Sundance and BFI could provide exposure but have many entries. A young filmmakers competition would allow comparison to similar skills and budgets and is concluded to be the best overall showcase for the film.

1. EVALUATION
QUESTION 3

2. WHERE OUR FILM COULD BE
SHOWCASED
THERE ARE MANY MEDIA OUTLETS IN WHICH WE COULD SHOWCASE OUR
FILM, HERE ARE SOME EXAMPLES.
FILM FESTIVALS – THIS WOULD ALLOW LESSER KNOWN PRODUCERS SUCH
AS OURSELVES TO SHOWCASE OUR FILM TO A VERY LARGE CROWD.
CINEMAS – AN EXTREMELY POPULAR WAY TO SHOWCASE FILMS, HOWEVER
MOST MAINSTREAM CINEMAS ONLY SHOWCASE HUGE BUDGET
PRODUCTION FILMS.
TV – OUR FILM COULD BE SHOWN ON TV, SKY DEMAND OR A STREAMING
SERVICE. AS STREAMING SERVICES ARE THE MOST POPULAR WAY TO
WATCH FILMS, THIS IS A MEDIA OUTLET WE SHOULD FOCUS ON.

3. ODEON CINEMAS
LOOKING AT THE FILMS ODEON
IS CURRENTLY SHOWCASING, IT
SEEMS THAT THE MOST
PREVALENT GENRE AT THE
MOMENT IS SCI-FI OR
MYTHICAL. UNFORTUNATELY,
THIS ISN’T THE GENRE THAT
WE ARE FOCUSING ON. THERE
IS ONLY ONE THRILLER
CURRENTLY SHOWING AND
THAT IS AN EROTIC THRILLER.
THIS SHOWS THAT THE
CURRENT AUDIENCE ISN’T
INTERESTED IN CRIME
THRILLERS. THIS IS WHY
ODEON WOULD NOT BE THE
RIGHT CHOICE FOR US TO
SHOWCASE OUR FILM AT THIS

4. WOKING THEATRE
WOKING AMBASSADORS
THEATRE IS SHOWING
NEARLY ALL THE SAME
FILMS. AGAIN, THE MOST
POPULAR FILM GENRES ARE
EITHER SCI-FI, MYTHICAL
OR ACTION. THIS FURTHER
PROVES MY POINT THAT
CURRENTLY THE
MAINSTREAM AUDIENCE
ISN’T INTERESTED IN CRIME
THRILLERS AND IS NOT THE
RIGHT PLACE TO
SHOWCASE OUR FILM.

5. COMPARISON BETWEEN THE
TWO CINEMAS
COMPARING THE TWO CINEMAS, I HAVE COME TO THE CONCLUSION THAT
NEITHER CINEMA WOULD CURRENTLY BE SUITABLE TO SHOWCASE OUR
FILM. THIS IS FIRSTLY BECAUSE THE CURRENT AUDIENCE ISN’T INTERESTED
IN CRIME THRILLERS AND ALSO BECAUSE MAIN STREAM CINEMAS WILL NOT
SHOWCASE A LOW BUDGET FILM WITHOUT A WELL KNOWN CAST.
UNTIL PRODUCTION COMPANIES START TO PRODUCE AND RELEASE MORE
THRILLERS, OUR FILM WILL BE IRRELEVENT. UNLESS WE GET RECOGNITION
FROM A FILM FESTIVAL OR A FILM MAKERS COMPETITION.

6. INDEPENDENT CINEMA (BFI)
BFI WOULD BE A GOOD CHOICE
TO SHOW OUR FILM AS THEY
SHOW A HUGE VARIETY OF
FILMS. THEY ALSO SHOW
OLDER FILMS WHICH HAVE
BEEN RE-MASTERED AS WELL
AS FILMS WHICH AREN'T FROM
A BIG PRODUCTION COMPANY.
BFI MOSTLY SHOW ACTION
AND COMEDY, HOWEVER
THERE ARE LOTS OF CRIME
THRILLERS AS WELL AS DRAMA.
THIS MEANS THAT BFI WOULD
BE A PERFECT FIT FOR US TO
SHOWCASE OUR FILM.

7. INDEPENDENT CINEMA (READING)
READING CINEMA WOULD ALSO BE
A GOOD CHOICE TO SHOWCASE
OUR FILM AS THE MOST POPULAR
FILMS CURRENTLY BEING SHOWED
ARE THRILLERS AND DRAMAS.
HISTORIC FILMS ARE ALSO VERY
PROMINENT AT READING
CURRENTLY. THIS MAKES READING
THEATRE A GOOD CHOICE TO
SHOWCASE OUR FILM AS THEIR
AUDIENCE IS CURRENTLY
INTERESTED IN CRIME THRILLERS.
OUR FILM WON’T BE OUT OF PLACE
THERE. THIS SHOWS THAT
AUDIENCES ARE MORE WILLING TO
GIVE LESSER KNOWN PRODUCERS A
CHANCE TO SHOWCASE THEIR
WORK AND BFI SUPPORT THIS.

8. SUNDANCE FESTIVAL
THE MOST POPULAR GENRE AT
SUNDANCE THIS YEAR WAS DEFINITELY
DRAMA. THIS SHOWS THAT SUNDANCE
FOCUSES MAINLY ON SHOWCASING
DRAMAS. HOWEVER, THEY ARE
SHOWCASING A NUMBER OF THRILLERS.
THEY SEEM TO FOCUS ON US DRAMAS AS
NEARLY ALL OF THE AWARDS WON AT
SUNDANCE WERE WON BY AMERICAN
BASED DRAMAS.

9. BFI FESTIVAL
BFI LASTS TEN DAYS AND IN THAT
TIME WILL SHOW A MULTITUDE OF
DIFFERENT FILMS FROM DIFFERENT
GENRES. HOWEVER, THE MOST
POPULAR FILMS SHOWN AT BFI ARE
THRILLERS WITH A PLETHORA OF
DIFFERENT SUB GENRES, THE MOST
POPULAR BEING CRIME. THIS
CLEARLY SHOWS THAT BFI IS
PERFECT FOR THRILLER
ENTHUSIASTS. LARGE AND SMALL
PRODUCTION COMPANIES ATTEND
THIS FESTIVAL TO SHOWCASE THEIR
FILMS, MEANING THIS FESTIVAL
WOULD BE PERFECT FOR US.

10. CANNES FILM FESTIVAL
THE MOST COMMON FILMS WHICH
WERE SHOWN AT CANNES THIS YEAR
WERE EITHER DRAMA OR THRILLERS.
IT IS DIFFERENT EVERY YEAR AT
CANNES BUT IT JUST SO HAPPENED
THAT THESE TWO THRILLERS WERE
THE MOST POPULAR. FOR THIS
REASON, MOST THE AWARDS WON
AT CANNES WERE WON BY EITHER
DRAMAS OR THRILLERS. FOR
EXAMPLE, BEST SCREENPLAY WAS
WON BY ‘LE CLIENT’. HOWEVER,
NEXT YEAR ACTION OR COMEDY
COULD BE THE MOST PROMINENT
GENRE LEADING TO MOST OF THE
AWARDS BEING WON BY SAID

11. FILMS SHOWN RECENTLY
SE7EN
A CRIME/PSYCHOLOGICAL THRILLER WHICH FOLLOWS A COP CHASING A
MASTERMIND CRIMINAL.
THIS HAS BEEN SHOWN RECENTLY ON FILM4 AS WELL AS ITV AND SKY
MOVIES.

12. FILMS SHOWN RECENTLY
PROMETHEUS
A SCI-FI THRILLER WHICH HAS BEEN AIRED A FEW TIMES BY FILM4 AS WELL
AS ITV. IT FOLLOWS A GROUP OF SCIENTISTS ON A MYSTERIOUS PLANET.

13. WHERE COULD OUR FILM BE SHOWN
CINEMA
CINEMAS ARE THE OBVIOUS CHOICE FOR OUR FILM TO BE SHOWN AND DISTRIBUTED. HOWEVER, I DON’T THINK A
HIGH PROFILE CINEMA SUCH AS THE IMAX OR ODEON WOULD BE THE BEST IDEA TO SHOW OUR FILM AS THEY USUALLY
OWN SHOW VERY HIGH PROFILE FILMS WITH A BIG BUDGET. REALISTICALLY, WE HAVE NO CHANCE OF GETTING OUR
FILM SHOWN AT A LARGE CINEMA CHAIN.
HOWEVER, IF WE DID MANAGE TO GET IT SHOWN, IT WOULD BE PERFECT EXPOSURE AS OTHER CINEMAS WILL ALSO
TRY TO SHOW OUR FILM. HOWEVER, IT WOULD TAKE A LOT OF MONEY, TIME AND EFFORT TO GET A HUGE COMPANY
LIKE ODEON TO SHOW OUR FILM.
HOWEVER, IF WE TARGETED INDEPENDENT CINEMAS WHO DON’T JUST SHOW BIG BUDGET FILMS BUT ALSO LOW
PROFILE ONES, IT COULD BE EXTREMELY WORTHWHILE FOR GETTING OUR FILM OUT THERE FOR THE PUBLIC TO SEE. IF
OUR FILM RECEIVES POSITIVE REVIEWS, IT MAY EVEN ATTRACT BIGGER COMPANIES LIKE ODEON TO GET IN TOUCH
WITH US.
IN CONCLUSION, IT WOULD BE EXTREMELY WORTHWHILE TO GET OUR FILM SHOWN AT AN INDEPENDENT CINEMA
SUCH AS READING THEATRE. HOWEVER, THE BIGGER FIRMS SUCH AS ODEON AND IMAX WOULD BE A WASTE OF OUR
TIMER.

14. WHERE COULD OUR FILM BE SHOWN
FILM FESTIVALS
AS WELL AS THE CINEMA, OUR FILM COULD ALSO BE SHOWCASED AT MULTIPLE FILM FESTIVALS SUCH AS THE
BFI FILM FESTIVAL, CANNES FILM FESTIVAL AND ALSO SUNDANCE FILM FESTIVAL. THE BFI FESTIVAL IS GOOD
AS IT SHOWS A PLETHORA OF FILMS FROM MANY DIFFERENT GENRES. THIS IS BOTH GOOD AND BAD FOR US
AS IT MEANS OUR FILM WILL MOST LIKELY GET SHOWCASED THERE BUT ALSO HAS CHANCE TO GET
SURPASSED BY THE OTHER FILMS. HOWEVER, FILMS ARE SHOWCASED AT DIFFERENT TIMES DEPENDING ON
THE GENRE, SO IF THERE AREN'T THAT MANY CRIME THRILLERS BEING SHOWCASED, IT COULD MEAN OUR
FILM COULD MAKE AN IMPACT.
CANNES FILM FESTIVAL IS ANOTHER HUGE FILM FESTIVAL HOSTED IN CANNES, FRANCE. THIS FESTIVAL
MAINLY FOCUSES ON SHOWCASING FRENCH FILMS, HOWEVER A FEW FILMS ARE SHOWN FROM OUTSIDE
FRANCE. THE DOWNSIDES OF CANNES, IS THAT THE FRENCH MAY AUTOMATICALLY PRESUME OUR FILM
WON’T BE AS GOOD AS IT’S NOT FRENCH AND THEY MAY FEEL LIKE IT’S OUT OF PLACE, CONSIDERING THE
BEST FILMS VOTED BY CRITICS AT CANNES ARE USUALLY ALWAYS FRENCH FILMS. ALSO, CONSIDERING THE
SIZE OF CANNES AND THE AMOUNT OF FILMS THAT ARE SHOWN, IT WILL BE EXTREMELY HARD TO GET
NOTICED.
SUNDANCE FILM FESTIVAL IS AN AMERICAN FILM FESTIVAL WHERE OVER 45,000 PEOPLE ATTENDED LAST
YEAR. AGAIN, IT WOULD BE GOOD FOR US AS THEY SHOW INDEPENDENT FILMS AND LIKE TO SHOWCASE
LESSER KNOWN FILMS . ALSO, IT GOES ON FOR TEN DAYS GIVING US PLENTY OF TIME TO GET OUR FILM
SHOWCASED.
IN CONCLUSION, I THINK THE BFI FILM FESTIVAL WILL BE BEST FOR US AS ITS BASED IN THE UK AND BECAUSE
OF ITS POPULARITY.
OUR FILM WOULD BE DISTRIBUTED HERE AS MANY PEOPLE AT THESE FESTIVALS ARE LOOKING TO SUPPORT
NEW PRODUCERS.

15. WHERE COULD OUR FILM BE SHOWN
STREAMING SERVICES
OUR FILM COULD BE SHOWN ON A PLETHORA OF STREAMING SERVICES SUCH AS
NETFLIX, HULU OR AMAZON PRIME.
AS THE INTERNET BECOMES AN EVER INCREASING PHENOMENON, WE MUST LOOK
INTO STREAMING FOR SHOWCASING OUR FILM AS IT IS EXTREMELY POPULAR.
AMAZON PRIME WOULD BE A GOOD PLACE TO SHOWCASE OUR FILM AS IT IS VERY
POPULAR AND IS AVAILABLE ON DEMAND, HOWEVER, DUE TO THE QUALITY
PROGRAMS ALREADY AVAILABLE, WE MAY NOT ATTRACT THAT MANY VIEWERS.
NETFLIX IS ANOTHER GOOD OPTION. NETFLIX IS ALWAYS UPDATING THE FILMS IT’S
SHOWCASING TO KEEP UP WITH CUSTOMER DEMAND. NETFLIX IS ALSO EXTREMELY
POPULAR SO WE WILL GET A LOT OF PEOPLE WATCHING OUR FILM. THE DOWNSIDE TO
THIS IS THAT OUR FILMS MAY NOT GET THE GREATEST REVIEWS.

16. YOUNG FILMMAKERS
COMPETITION
A YOUNG FILMMAKERS COMPETITION WOULD BE PERFECT FOR US TO
SHOWCASE OUR FILM AS ITS DESIGNED FOR YOUNG PEOPLE WHO ARE
INTERESTED IN FILM MAKING TO SHOWCASE THEIR WORK FOR A CHANCE
TO WIN PRIZES. BFI AS WELL AS THE BRITISH SAFETY COUNCIL HOLD FILM
MAKERS COMPETITIONS, BUT DUE TO THE AGE RESTRICTIONS ON THE BSC
COMPETITION, OUR FILM WOULD NOT BE SUITABLE TO SHOWCASE.
I THINK IT WOULD BE A BRILLIANT WAY TO SHOWCASE OUR FILM AND HOW
IT COMPARES TO PEOPLE LIKE OURSELVES.

17. WHERE IS THE BEST PLACE TO
SHOWCASE YOUR FILM?
AFTER RESEARCHING, A GOOD PLACE TO SHOWCASE OUR FILM WOULD BE AT AN INDEPENDENT
CINEMA AS THEY ARE MORE WELCOMING THAN MAINSTREAM CINEMAS AND THEY SHOWCASE A
PLETHORA OF DIFFERENT GENRES AND FILMS OF DIFFERENT BUDGET SIZES. OUR FILM IS MUCH MORE
LIKELY TO BE SHOWN AT AN INDEPENDENT CINEMA THAN A LARGE MAINSTREAM CINEMA SUCH AS
ODEON. INDEPENDENT CINEMAS LIKE TO PROVIDE EXPOSURE FOR SMALLER PRODUCTION
COMPANIES, SOMETHING A LARGER ORGANISATION WOULDN’T CONSIDER.
HOWEVER, THE BEST OVERALL PLACE FOR US TO SHOWCASE OUR FILM WOULD BE AT A YOUNG
FILMMAKERS COMPETITION. THIS IS BECAUSE WE WILL BE COMPETING AGAINST PEOPLE WHO HAVE A
SIMILAR BUDGET SIZE TO US AND ROUGHLY THE SAME EDITING SKILLS. THIS ALLOWS US TO REALLY
COMPARE OUR FILM AND SEE HOW WE WOULD IMPROVE IT. IT’S A GREAT WAY TO GAIN EXPOSURE
AS THEY ARE USUALLY EXTREMELY POPULAR EVENTS.