Mirror reflection, two
sides to her, Beyoncé
and Sasha Fierce(her
alter ego)

Tight sexy
clothing, cleavage on
display promoting
sexuality

Image of Beyoncé
takes up the
whole poster
showing that her
image is the main
focus

Writing on the mirror
in red lipstick. Red
connotes
love, sexuality, again
promoting sexuality

Preview of
album so fans
know exactly
what they’re
looking out for

Artist looking in the
mirror showing its all
about looks and image

Release date in yellow
Low angled-shot
making audience
idolise her

Bright, bold,
provocative

Almost
naked, again
promoting
sexuality

Deep Purple
Colour, seductive
, again idea of
passion, love. Purple
also connotes royalty
conforming to the
stereotypical idea of
wealth in pop and hip
hop culture. Also
audience look up to
her like royalty

Album cover depicts the promotional features of the poster
“R” Icon for
Rihanna, showing
how established she
is, she also a brand
Set in the
wilderness, again wild
passionate, also this
idea of her freedom as
an artist and not
caring about her
actions or how she
presents herself to the
public

On her
knees, almost
nude, very
sexual, promoti
ng sexuality

Bright red
hair, reflecting
her fiery
character and
her passion

Centred in the
middle, takes up
whole
poster, showing
she’s the main
focus
Red tint again
reflecting
passion
Facing away
from audience
reflecting hurt

Clenching
fists, suggesting
pain
Twitter
advertised
to connect
with fans
Album cover reveals the true emotion on her face that was a mystery
before however the album cover very much depicts the promotional
features of the poster
Artist not centred in
the poster, right
aligned, however still
takes up poster
showing that this
artist doesn’t entirely
place the focus on
her image

Not a lot of
information, shows
artist established
already

Smart, yet still sexy -not
explicitly promoting
sexuality as much

Album Preview, so
fans know what to
look out for

Red Font
symbolising the
passion in the song
Album cover is black and white which is bold, there is no sexual exploitation of the artist, her
body is covered. She is portrayed as domineering from her pose. She is centred on the album
cover unlike the poster. Her Initials are in red reflecting the passion that was expressed
previously on the poster

Album promotion posters media presentation

  • 2.
    Mirror reflection, two sidesto her, Beyoncé and Sasha Fierce(her alter ego) Tight sexy clothing, cleavage on display promoting sexuality Image of Beyoncé takes up the whole poster showing that her image is the main focus Writing on the mirror in red lipstick. Red connotes love, sexuality, again promoting sexuality Preview of album so fans know exactly what they’re looking out for Artist looking in the mirror showing its all about looks and image Release date in yellow
  • 3.
    Low angled-shot making audience idoliseher Bright, bold, provocative Almost naked, again promoting sexuality Deep Purple Colour, seductive , again idea of passion, love. Purple also connotes royalty conforming to the stereotypical idea of wealth in pop and hip hop culture. Also audience look up to her like royalty Album cover depicts the promotional features of the poster
  • 4.
    “R” Icon for Rihanna,showing how established she is, she also a brand Set in the wilderness, again wild passionate, also this idea of her freedom as an artist and not caring about her actions or how she presents herself to the public On her knees, almost nude, very sexual, promoti ng sexuality Bright red hair, reflecting her fiery character and her passion Centred in the middle, takes up whole poster, showing she’s the main focus Red tint again reflecting passion Facing away from audience reflecting hurt Clenching fists, suggesting pain Twitter advertised to connect with fans
  • 5.
    Album cover revealsthe true emotion on her face that was a mystery before however the album cover very much depicts the promotional features of the poster
  • 6.
    Artist not centredin the poster, right aligned, however still takes up poster showing that this artist doesn’t entirely place the focus on her image Not a lot of information, shows artist established already Smart, yet still sexy -not explicitly promoting sexuality as much Album Preview, so fans know what to look out for Red Font symbolising the passion in the song
  • 7.
    Album cover isblack and white which is bold, there is no sexual exploitation of the artist, her body is covered. She is portrayed as domineering from her pose. She is centred on the album cover unlike the poster. Her Initials are in red reflecting the passion that was expressed previously on the poster