The document analyzes and compares representations of two perfumes. The first representation portrays the perfume as creating a seductive scent that will attract men and make women feel glamorous. It aims to make women feel confident and classy. The second representation depicts the perfume as capturing a playful, wild spirit so that girls can feel like rock stars. It aims to make teenage girls feel sexy, stylish and confident. While the first focuses on sophistication, the second emphasizes a fearless and edgy youthfulness.

1. Comparison of
Representations
SUBJECT OF THE REPRESENTATIONS:
PERFUME

2. The intention of this representation is to make every
women feel like a star. It shows us that this perfume
creates a seductive scent that is perfect for all social
situations. This representation would like to tell us that
by using the product, the audience can easily attract
or impress men.

3.  Cinema is a fragrance for
women, especially those women who
lives under the spotlights, women who
knows how to draw attention. Women
would read this representation as
seductive and classy.

4.  It is a positive representation.
Because this advert makes you feel
good about yourself and it makes you
feel more confident, classy and
attractive.

5.  The producer wants the audience to feel that
buying this product will make you more
beautiful and glamorous that no man will be
able to resist them and that the female
gender will be dominant over the male. This
advert is telling women that if they wear the
scent they will get what they want.

6.  In order for this representation to stand
out, they decided to put the product on the
right side of the advert and the logo in the
middle. They made the background dark
and the product and logo coloured. They
also chose to add black borders.

7.  The angle of the camera is eye level.
 The facial expression of the girl is quite seductive, while
the guys in the background shows that they are
attracted to the girl.
 They chose to make the girl stand out so that the girl
could get more attention from the audience.
 The light is positioned and focused only to the girl.

8. The intention of this representation is to make the
audience capture its energy, independence, and
playfulness in a fragrance that would let every girl be her
own rock star. This representation shows us that this
product is all about being young, sexy and wild. It tells us
that by using this product, it would make you feel good
about yourself.

9.  They are aiming for teenage audience
especially those teenagers who are
really stylish and likes fruity scent.
Teenage girls would read this
representation as wild, attractive and
edgy.

10.  It is a positive representation.
Because this representation makes
you feel more confident and elegant. It
also makes you feel good about
yourself.

11.  The values that underlie this
representation is that by wearing a
rock star attire and by striking a very
powerful pose can make you more
attractive and edgy.

12.  They chose to make the product stand
out by making the background colorful
and by making the product bigger. They
also chose to make it more lively and
graceful by using butterflies and
choosing colors that a girl would like.

13.  The facial expression of the girl shows us that she’s
powerful and fearless. The way that her lips are slightly
parted and the way that she looks, shows us that she’s
capable of doing anything.
 They chose to make this advert more colorful to attract
teenage girls.
 They make this advert edgy but graceful at the same
time by adding butterflies and by making it more
colorful.

14.  The subject of these representation is perfume but they
are both presented in different ways. The first advert
shows us that the product is all about
glamorous, sophisticated and classy while the last
advert show us that the product is about being
young, sexy and fearless. Cinema is a product for
women who wants to attract men and women who
wants to be more classy while the other advert is a
product for teenage girls who wants to be more edgy
and stylish.