SlideShare a Scribd company logo
Character: Thisparticularmusic
advertdoesn'treveal anyformof
character, otherthanan image of
a blue heart.Thiscouldbe a
representationtowardscharacter
inthe waysinwhich a heart is
stereotypicallyusedwhenin
reference tothe themesof love
and romance.The way that
they've chosentouse the colour
blue forthisheartcould possibly
juxtapose thisstereotypeby
representingthe character's(the
band) to have an 'ice cold heart,'
suggestingthatthe albumdoesn't
containthe ideaof love and
romance and may be quite the
opposite.However,whenlooking
more intothe music
advertisement,we seethatwithin
the blue heart,the word'Listen,'
whichisthe name of the album,is
writteninvariousdifferent
languages.Thiscouldbe in
reference tothisalbumbeing
'close to the band's heart.'
Setting:The
advertisementdoesn't
establishanyspecific
setting,due toitentirely
beingcomputerbased.
The typographyused
throughoutthe whole of
the advertisementisThe
Kooks'well known,
iconicfont.Thiswould
be a USP as fansof the
bandwouldrecognise
thisautomatically,
knowingthattheirnew
albumhas been
released.The fontwhich
isusedis quite
masculine and
sharp/bold.Thiscould
be a representationto
the style of band which
The Kooksare, as well as
the musicwhichthey
produce.
Narrative Event: The narrative eventisshownwithinthe typography
of thisadvertisement.The waythatthe font issharp andrigidwould
questionpeople,whoaren'tparticularlyfamiliarof thisband,aswhat
theirstyle of musicislike,astheirfontisveryindie/rockbased.
Bartheshermeneuticcode couldbe appliedwiththisadvertisementin
termsof the mainimage as there isa narrative engimacreatedwith
how the audience isn'tquite sure onthe representationof the heart
and the colourscheme.Due to all the possible connotationsof the
colourblue,suchas the ideaof sadnessor,inopposition,the ideaof
an 'ice cold heart,'the viewerisleftintriguedandaskingquestionsas
to whatthe style of thisalbumis.Intermsof thisjuxtapositionof the
connotationsof the blue heart,Levi Strauss'binaryoppositiontheory
couldbe appliedwiththe ideaof warmth/coldness.Asthe heartis
usuallysymbolictothe ideaof love,romance andwarmth,the colour
blue issymbolictothe ideaof coldnessandsadness.The waysinwhich
the advertisementchoosestoshow the commentsinwhichhighclass
newspapershave describedthe new albumwouldmake people
engagedandcaptivatedintolisteningtotheirmusic.The comments
are quite specificandunique,forexample 'aradical chance of clear.'
The word 'radical'suggeststhat thisbandmay be extreme ordifferent,
attractingattentionaspeople wouldbe intriguedtofindoutwhythis
musicisso highrated.
Iconography: The colourof the heartisiconicin termsof the colourblue possiblybeingsymbolicof coldness;suggestingthe
ideaof the band'shavingthe 'ice cold heart,'whenlookingatthe image.However,withoutlisteningtothe musiconthis
album,the connotationsof the colourblue couldalsobe tosuggestsadness.Intermsof the heart,itcouldhave possiblybeen
iconicto the ideaof the musicbeingpossiblyaboutheartbreakandsadness.The typographyusedisiconicwhenlookinginto
the band as a whole.Thisparticularsharpandrigidfontis usedinall formsof advertisementwithThe Kooks,whichwouldbe
recognisable forfanswhentheysee thismusicadvertisementinamagazine oron a poster.Also,the mainimage,beingof the
blue heartwith'Listen'writteninsidewouldbe iconicasitwouldbe seenas a type of logofor thisparticularalbum.Due to it
beingsucha unique image,withastriking,boldblue colour,fanswill automaticallybecomefamiliartothisimage beingin
reference towardstheirnewalbum.
Technical Codes: The advertisement,being
computerbased,hasusedtechnical codesinterms
such as the colourscheme toattract an audience’s
attention.The colourswhichare mostly usedis
blacktypographyagainsta white background.This
has the elementof the indie genre,beingblack
and white andsimple.However,the waythatthe
image isa boldand strikingblue colour,whichis
more eye-catching;creatingthe advertisementto
become recognisable andmemorable.The image
of the heartis shownasthe humanorgan,rather
than the traditional heartwhichtendstobe used
to representthemessuchasromance and love.
Thisis differentasitcreatesa more hard-core vibe
interms of lookingatwhat type of musicthey
produce,suggestingthe indie/rockgenre.The way
inwhichthe advertisementhasincludedbig
namednewscompaniessuchasThe Independent,
quotingpositivethingsaboutthe album,would
alsoattract an audience'sattentionastheywould
be engagedandcuriousas to howgood thismusic
is.

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The Kooks Music Advert Analysis

  • 1. Character: Thisparticularmusic advertdoesn'treveal anyformof character, otherthanan image of a blue heart.Thiscouldbe a representationtowardscharacter inthe waysinwhich a heart is stereotypicallyusedwhenin reference tothe themesof love and romance.The way that they've chosentouse the colour blue forthisheartcould possibly juxtapose thisstereotypeby representingthe character's(the band) to have an 'ice cold heart,' suggestingthatthe albumdoesn't containthe ideaof love and romance and may be quite the opposite.However,whenlooking more intothe music advertisement,we seethatwithin the blue heart,the word'Listen,' whichisthe name of the album,is writteninvariousdifferent languages.Thiscouldbe in reference tothisalbumbeing 'close to the band's heart.' Setting:The advertisementdoesn't establishanyspecific setting,due toitentirely beingcomputerbased. The typographyused throughoutthe whole of the advertisementisThe Kooks'well known, iconicfont.Thiswould be a USP as fansof the bandwouldrecognise thisautomatically, knowingthattheirnew albumhas been released.The fontwhich isusedis quite masculine and sharp/bold.Thiscould be a representationto the style of band which The Kooksare, as well as the musicwhichthey produce. Narrative Event: The narrative eventisshownwithinthe typography of thisadvertisement.The waythatthe font issharp andrigidwould questionpeople,whoaren'tparticularlyfamiliarof thisband,aswhat theirstyle of musicislike,astheirfontisveryindie/rockbased. Bartheshermeneuticcode couldbe appliedwiththisadvertisementin termsof the mainimage as there isa narrative engimacreatedwith how the audience isn'tquite sure onthe representationof the heart and the colourscheme.Due to all the possible connotationsof the colourblue,suchas the ideaof sadnessor,inopposition,the ideaof an 'ice cold heart,'the viewerisleftintriguedandaskingquestionsas to whatthe style of thisalbumis.Intermsof thisjuxtapositionof the connotationsof the blue heart,Levi Strauss'binaryoppositiontheory couldbe appliedwiththe ideaof warmth/coldness.Asthe heartis usuallysymbolictothe ideaof love,romance andwarmth,the colour blue issymbolictothe ideaof coldnessandsadness.The waysinwhich the advertisementchoosestoshow the commentsinwhichhighclass newspapershave describedthe new albumwouldmake people engagedandcaptivatedintolisteningtotheirmusic.The comments are quite specificandunique,forexample 'aradical chance of clear.' The word 'radical'suggeststhat thisbandmay be extreme ordifferent, attractingattentionaspeople wouldbe intriguedtofindoutwhythis musicisso highrated. Iconography: The colourof the heartisiconicin termsof the colourblue possiblybeingsymbolicof coldness;suggestingthe ideaof the band'shavingthe 'ice cold heart,'whenlookingatthe image.However,withoutlisteningtothe musiconthis album,the connotationsof the colourblue couldalsobe tosuggestsadness.Intermsof the heart,itcouldhave possiblybeen iconicto the ideaof the musicbeingpossiblyaboutheartbreakandsadness.The typographyusedisiconicwhenlookinginto the band as a whole.Thisparticularsharpandrigidfontis usedinall formsof advertisementwithThe Kooks,whichwouldbe recognisable forfanswhentheysee thismusicadvertisementinamagazine oron a poster.Also,the mainimage,beingof the blue heartwith'Listen'writteninsidewouldbe iconicasitwouldbe seenas a type of logofor thisparticularalbum.Due to it beingsucha unique image,withastriking,boldblue colour,fanswill automaticallybecomefamiliartothisimage beingin reference towardstheirnewalbum. Technical Codes: The advertisement,being computerbased,hasusedtechnical codesinterms such as the colourscheme toattract an audience’s attention.The colourswhichare mostly usedis blacktypographyagainsta white background.This has the elementof the indie genre,beingblack and white andsimple.However,the waythatthe image isa boldand strikingblue colour,whichis more eye-catching;creatingthe advertisementto become recognisable andmemorable.The image of the heartis shownasthe humanorgan,rather than the traditional heartwhichtendstobe used to representthemessuchasromance and love. Thisis differentasitcreatesa more hard-core vibe interms of lookingatwhat type of musicthey produce,suggestingthe indie/rockgenre.The way inwhichthe advertisementhasincludedbig namednewscompaniessuchasThe Independent, quotingpositivethingsaboutthe album,would alsoattract an audience'sattentionastheywould be engagedandcuriousas to howgood thismusic is.