This document analyzes magazine advertisements for albums in the indie genre. It examines ads for albums by Adele, The Kooks, and Tom Odell. The ads all use a thin white font on a black or neutral background to identify the artist and album title. They feature close-up photos of the artists wearing casual, natural clothing and makeup. Additional information like release dates, websites and tour details are included in a smaller font. The conclusion is that indie ads consistently use bold white font, natural backgrounds, and showcase the artist visually to promote their music and information on accessing the album.

1. MAGAZINE ADVERTS: INTO
INDIE GENRE

2. Adele - 21
This is a magazine cover for Adele’s album ‘21’.
This can be identified as Indie, through the thin white and green
font, that is used in the artist name and information.
Green font is used to contrast from the artist name, so the name
can be recognizable as it is a brand. White font is used for the
name and information at the bottom that displays the record label,
and marketing information to purchase this album.
The image displays a black and white background effect that is
commonly used in indie to connote a laid back atmosphere, with a
large close up of her face for facial recognition.
The artist has her hair tied up with natural makeup , with black
clothing you can just make out that is used as this artist’s style for
her brand.
This advert also features a small album at the bottom to give the
audience visual information to what the album looks like so it can
be easily identified.

3. The Kooks-Junk of The Heart
This advert is for the Kooks ‘Junk of The Heart album tour.It
includes tour information at the bottom, displaying locations it will
be going to along with what ones are sold out.This is done to
entice fans to get tickets and proove their popularity.
The advert uses bold white font for the writing , that is large for the
name and title, and smaller for information, that includes the
release date and different accessible platforms such as cd,LP and
download.
The image features a medium shot of a woman standing in a car
with the background of mountains, blue sky and some clouds
rather than the band to convey their fun but casual theme, that
includes a light colourful image, with a black jacket and white top
with sunglasses, that all connote a natural , casual light hearted
atmosphere to promote their tour and album.

4. Tom Odell- Long Way Down
This Magazine advert is for Tom Odell’s album ‘Long Way Down’.
It includes light bold font with white presenting his name and
information such as release date and information, with a neutral
colour to present his album name to contrast the two.
The advert has a Medium shot of Tom Odell, in jean shirt with a
black top and grey coat. From this you can infer that with these
neutral colours that this is of a indie genre. Along with the natural
setting of a town in the background.
There is a light effect on the image that creates a stylish vibe to
the advert, rather it looking too plain this can connote the artist’s
style of being neutral but eye catching.
The information at the bottom displays a brit awards logo that
informs the readers that he is well known , to popularise him
further and includes his record company label with his website.

5. Conclusion of results
From researching into magazine adverts in the indie genre,I have learned that the
font is consistently bold and white with the presentation of the name and album
title that contrast to be easily read and understood. With natural backgrounds that
do not stand out but is easily identified.
Costume is also neutral , including make up.
Information is significant for a advert to promote their music , but also the
information to how and when to access the album , such as websites and release
dates. I plan to use this findings in our Digipack with the white bold font, and natural
background of a setting.