The survey results show that the target audience for music videos is mostly 16-20 year old males who are currently students. They watch music videos daily on their phones through YouTube and prefer genres like R&B, pop, and rock. They enjoy narrative and performance styles in music videos and popular artists like Rihanna. Most use phones and tablets to stream music from platforms like YouTube, Amazon, and iTunes. The conclusions recommend promoting an indie-pop song on YouTube to reach a young daily audience that prefers narrative styles.

1. Survey : Results
Music video target audience
research

2. 1. What is your age?
This graph shows the
majority of feedback as to
what age our audience was
to our survey.
This can then suggest that
music videos are more
popular with young adults
16-20.

3. 2.What is your gender?
The data collected here
shows that the majority of
males have answered this
survey , therefore it would
contain more a male point of
view.

4. 3.What is your occupation?
The majority of people are
students as this fits into the
16-20 age bracket.
Which would infer what kind of
people they are through type
of salary which means what
way of music they could
access on which was
affordable. Such as many may
stream to save buying the
music of platforms such as
vimeo and you-tube.

5. 4.Where do you watch Music Videos?
This word cloud shows that most people watch music videos on
their phone , along with the majority who answered with youtube,
as a platform they access it through. From this you can infer that
youtube and phone’s are most popular to promote music and
music video’s

6. 5.What genre of music do you like?
From this graph , it demonstrates
that most listen to R&B music the
most ,with Rock and pop shortly
behind , and none for classical.
This shows that our audience for
this survey were majority 16-20,
so it can be said that most 16-20
enjoy and listen to R&B

7. 6.What do you like to see in music videos?
From this word cloud , it shows how most enjoy a performance or narrative style
video as it keeps them entertained. Also the ‘Male gaze’ theory is exercised here
through some answers of girls, and girls wearing little, which supports the theory
of the male gaze being used to attract a male audience that promotes the video
further.

8. 7.Who is your favourite artist and why?
A popular artist that was mentioned more than once was Rihanna, this can be due
to her extreme popularity through constant promotion on video’s and collaborating
with other artists. This shows our audience to be more into mainstream music that
is easily accessible.

9. 8.What technology do you use?
From this word cloud , you can identify what technology is used the most.
From this data , Phones are the most used , along with tablets or laptops briefly
following after. This shows that phones are the technology which is used often,
which makes things like online streaming possible and easily accessible also.

10. 9.Where do you purchase your music from?
Most answered that they stream , and those who do buy their music , buy it from
online platforms such as Amazon, Google and itunes. Some did mention that they
purchase their music from physical record stores such as HMV, that shows
physical copies are still purchased.

11. 10.How often do you listen to music?
This pie chart
demonstrates how
people listen to music
everyday , which
signals music’s
importance to life and
its significant use within
it and how music
videos also come in to
the significance of
music as it is a way to
access it visually at any
age or gender .

12. Conclusion of results:
From this survey ,we can now identify what target
audience we are aiming for with our indie-pop song
Birdy-Wild Horses.
As our target audience is for young people this can
fall under the 16-20 category, to which we know that
you-tube is a popular online streaming platform that
is used daily and that we can use to promote our
video.
Also, as we are creating a narrative piece , we know
to include more location to give more narrative as it
is what our audience will enjoy and appreciate.