The document analyzes magazine advertisements for four different albums: 1) Mumford & Sons' "Sigh No More" uses typography from the album cover and quotes from a music magazine to build credibility and lists popular singles to entice fans. Color images of the band stand out against the black background. 2) Tom Odell's "Long Way Down" features the same image as the album cover for consistency and leaves space for text around a relaxed, chilled-out portrait of the artist. Simple bold text makes information easy to read. 3) Additional details are provided about the simple and effective design of Tom Odell's text and inclusion of the BRIT Awards logo to promote his success. Conventional layout

1. MAGAZINE ANALYSIS A2 MEDIA STUDIES
MUSIC VIDEO

2. MUMFORD & SONS
SIGH NO MORE
You are drawn to the title of this poster as the
white font contrasts to the background and it is
positioned on the top of the page. The typography
is the same that used on the album itself which
creates synergy between the two and makes it
more recognisable to a consumer. There is a quote
included from a popular music magazine NME,
which often makes people more likely to purchase
the album as this is a trusted opinion. Well known
and popular singles from the album have been
listed at the bottom. This means if the audience
have heard these previously and liked them they
may be more inclined to purchase the full album.
The centre of the page is taken up by 4 images of
the band members, the brighter colours of these
contracts to the black background of the rest of
the advert.

3. TOM ODELL
LONG WAY DOWN
The single image used on this magazine advert is
the same as the one used on the album cover its
promoting, showing synergy between the two and
making the album easier to spot on the shelf having
seen the poster. The image itself is a mid shot with
the artist, Tom Odell positioned on the right third
of the page, leaving space for text and other
graphics in the centre and left thirds of the
magazine advert. The mise-en-scene of the image
works well with the type of music he’s trying to
promote with it being relaxed, chilled out that is
very simple without too much going on – he’s very
focused on the music itself and improving this to
the best of his ability. The colours of the image also
compliment this, with blue/green undertones added
to the image to connote a calm and chilled out
theme.

4. TOM ODELL
LONG WAY DOWN
The design of the text for this poster is extremely
simple, as a bold sans serif font has been used for all
of this text. This is highly effective as it makes the
information very easy to read and stands out to the
reader. In terms of the text colours, the majority of
the text is white, which contrasts well with the
background colours. However, the artists name, Tom
Odell, is black which contrasts with the white text and
therefore is the first thing the reader is drawn to. The
BRIT Awards logo has also been included to inform
potential customers of his recent success and try to
boost sales as much as possible. In terms of the
posters content and positioning, a conventional style
has been used. All text is positioned towards the left
side of the poster. The most important information,
the album name, artist and release date are
positioned at the top and bottom, meaning there is
an equal distribution of information.

5. The main image used on this magazine advert is of the
artist standing in a narrow street, with a large, red brick
building of flats or houses running along the street behind
him. The feature of the artist is something the audience
with recognise, and an image of Bugg is also featured on
his album cover. At the bottom of the advert are two short
sentence reviews from popular alternative music
magazines. Positive reviews help encourage the sales of the
album and show to the audience that it has been reviewed
by magazines that have been involved with big names. The
white font stands out against the blacks and browns in the
background image. Also at the bottom of the advert is a
feature of two popular singles from the album. This
informs the audience that the popular songs they’re
familiar with are included and can help increase album
sales. An images of the album cover is featured, this shows
the audience what the album looks like so they would
recognise it on the shelf as they go to purchase.
JAKE BUGG
JAKE BUGG