The music video for Christina Aguilera's song "Candyman" is set in 1940s America and uses costumes, lighting, locations and props to portray a hegemonic view of gender roles at that time. It features Christina Aguilera in three different costumes and hair colors, singing and dancing in locations like a diner and air shelter. The bright lighting and feminine costumes are meant to attract the male gaze and present women as seductive objects of desire, while the military men shown represent stereotypical notions of masculinity during wartime. Various camera shots and editing techniques like fast cuts and position cloning are used to showcase Aguilera's performance.

1. Christina Aguilera- Candyman
This song is pop and is presented in
a performance style video with many
costumes and dances, and
instruments to give the idea of live
music. The aim of the song is to
attract the male gaze , thus the title
‘Candyman’. To show a woman’s lust
for a man.

2. Editing
The editing of the music video
includes a cut to beat, and also
fast cuts to fast beats, slides,
fades and position cloning
where Christina Aguilera is
cloned 3 times with 3 different
hair colours. This shows the
use of green screen that also
gives location.

3. Mise en scene : Location
In this video , it includes various locations. From this
you can infer it was set in America 1940’s, with the old
style diner and air shelter’s and the American flag
indicating this is during the war and the candyman she
desires is a stereotypical representation of what a man
should be using soldiers to suggest this as
strong,brave and masculine.

4. Mise en scene: Lighting
The lighting is bright and highlights
the women who are also dressed
brightly in bold blue, pink and white
demonstrating femininity. This video
presents a hegemonic view of
genders.
The lighting presents a fun, joyful
environment that is reflected through
the music. And location which
displays the affection for ‘ the
American dream’ that was highly
glorified and celebrated in that era.

5. Mise en scene- Costume &
props
There are 3 main costumes along
with different hair colours that have
been edited.Along with the red
lipstick and light colours and
showing of the female body , this
suggests seduction and the use of
the male gaze to attract audiences.
The Title ‘Candyman’.
Props used were planes to show
histroic context to setting and era,
instruments to show live
performance and display the jazz
age of that era.

6. Camera Shots
The video consists of Close ups that show the female features and promote
Christina Aguilera, Wide shots that display the location and medium shots that
present the men and dance performance within the video. Also a split focus is
used to highlight the main feature of the video-the artist.