2. The layout of any media product is vital as it will draw in the required
audience.The consumers of media products often judge based on first
principles i.e based on appearance on looks. For this reason it is important
that the layout is simple, attractive, creative and reflects the genre of
music and the star image of the band.
On our Digi-pak we had the artists name ‘ Connor James’ in big bold
writing.This classic idea is simple and effective. It allows immediate
recognition as to whose album this is.This is also seen in many similar
artists such as George Ezra.
We subverted conventions by not giving a lot of information away on the
front cover.The emphasis is on the artists name and secondly, the album
name – ‘Just being a kid’. A lot of artist in the pop-punk/pop-rock genre
like to have light backgrounds filled with vibrant colours.We had a simple
plain background with the only colour being the big bold writing in
Orange.
3. The colour scheme of the album cover can give
the audience a lot of information about the
content of the album, the overall style of music
and any recurring themes. Olly Murs, a similar
artist uses lots of bright colours to reflect his style
of music.
Although we had a plain background the bright,
bold, orange font is reminiscent of a movie poster
and draws the audiences attention due to its size
and brightness
4. The font of a media text can tell the audience a lot
about the artist and their genre of music.We
conformed to conventions of a young male artist by
having a clear, capital lettered font, slightly styled to
give a trade mark edge.
This is essential to making our artist recognisable and
stands out on the shelves.
We used the same font throughout the album cover
keeping it uniform throughout – another convention
that we have matched
5. The positioning of the artist shows the audience who
the artist is and helps them distinguish between
whether or not they are a solo artist or band.This can
have connotations of the genre of music they are in.
Similar artists position the artist on the front cover
whereas we have we have challenged this by having him
on the back cover.This is because we wanted to create
the movie poster look and having the artist and bold
writing would make the front look to crowded.
