Question 3 evaluation
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The document summarizes audience feedback from young people ages 18-24 on a music video, digipack, and album cover. Most audience members enjoyed the song choice, locations in the video, and clear narrative. However, some disliked the lip syncing. The female audience found the female actress and breakup theme most relatable. The editing and visuals were appreciated but some advised improvements. Overall, the audience agreed the visuals suited the lyrics and messaging. The digipack and album cover were seen as matching the video's theme of dark versus light emotions. The material was deemed to target an indie genre audience, particularly young females.
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Analysis of ancillary task
The document discusses various elements of a music video and album release including:
- The dark clothing in one scene represents the main character's emotions after catching someone cheating.
- Another scene could be misinterpreted as domestic violence but actually shows different emotions.
- Details are provided about the music video release date, channels it will air on, expected ratings and reviews, and website for more information.
- Images show the main character looking depressed and the song/album title in bold text to attract attention.
- Information is given on the age rating of 16+, songs included on the album, price of the CD, and a note that the album is not meant to be sold outside of Poland.
Music video evaluation project
This document discusses a student's music video project for a media studies course. It describes how the student researched R&B music videos to understand conventions of the genre. Key aspects included in the student's video were drugs, alcohol, love/heartbreak, and a dark, nighttime setting to represent depression after a breakup. Modern techniques like visual effects and a hall of mirrors scene were used. Media technologies like a DSLR camera, editing software, and online platforms helped with production and sharing the final video. Ancillary materials like a magazine ad and CD cover highlighted key emotions and aspects from the video to promote interest.
Analysing a previous students work
Samantha Harris created a music video for the song "Robbers" by The 1975 as part of her A2 Media coursework. The video follows a female protagonist through her daily life and interactions with friends, portraying the perspective of an observer. Samantha matched the changing tempos and emotions of the song through camera movements, editing, and lighting. She also analyzed previous student work and researched conventions of music videos to inform her planning and production of a professional project that appealed to her target demographic.
Music video task 2 unit 1
Music videos are made for three main reasons: to represent the story or location in a song, to promote and sell music recordings, and to make more money. Artists and record labels use various techniques in music videos like including romantic or sexual content to attract wider audiences and increase sales. Representation through stereotypes is also used to make certain groups seem more appealing to buyers.
Why did i pick the song between the bars?
The document discusses the selection of Elliott Smith's song "Between the Bars" and plans for a music video that would accompany it. The writer chose the song because they are familiar with Elliott Smith's style of music and feel it resonates with their target audience. The proposed narrative for the music video would focus on breaking stereotypes by depicting a teenage boy in an abusive relationship and using various visual techniques like lighting, camera angles, and editing to convey his confusion and vulnerability. Technical considerations are outlined like using dark lighting and choppy editing to match the sad tone of the song. The production aims to have an independent look without Hollywood production value given limited equipment and budget.
Audience research
This document summarizes the results of a survey about music video preferences. It discusses each of the 10 questions on the survey, including responses about gender, age, music genres, how music videos are accessed, use of YouTube, appealing elements of music videos, views on a specific music video by Krept & Konan, and whether respondents would like to see something different created. Key findings include that most respondents were female, accessed music videos on mobile devices, enjoyed narratives in videos, and had mixed opinions on the Krept & Konan video that was used as an example.
What Have I Learned From My Audience Feedback?
The document analyzes feedback from primary and secondary audiences on a music video. The primary audience correctly identified the genre as R&B/rap and agreed elements like motorcycles fit conventions. However, one felt a running tap lacked relevance. Including a woman was suggested to help establish the narrative. The secondary audience also identified the genre but found white background scenes confusing and thought a woman should have been included. Overall, the creator learned to include a woman and remove irrelevant elements like the tap.
Treatment
The document provides details about a proposed music video for the song "Right My Wrongs" by Bryson Tiller. It will be 4 minutes and 30 seconds, primarily focused on the 4 minute and 11 second song. The genre is hip hop, targeting males and females aged 15-24. The story will follow a boy cheating on his girlfriend and trying to apologize. Locations will include Valentines Park and a Nando's restaurant. Props will include casual clothing, phones, flowers and chocolate. Research was done on copyright, ratings, and BBFC requirements. The estimated budget is £22,102.61.
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Analysis of ancillary task
The document discusses various elements of a music video and album release including:
- The dark clothing in one scene represents the main character's emotions after catching someone cheating.
- Another scene could be misinterpreted as domestic violence but actually shows different emotions.
- Details are provided about the music video release date, channels it will air on, expected ratings and reviews, and website for more information.
- Images show the main character looking depressed and the song/album title in bold text to attract attention.
- Information is given on the age rating of 16+, songs included on the album, price of the CD, and a note that the album is not meant to be sold outside of Poland.
Music video evaluation project
This document discusses a student's music video project for a media studies course. It describes how the student researched R&B music videos to understand conventions of the genre. Key aspects included in the student's video were drugs, alcohol, love/heartbreak, and a dark, nighttime setting to represent depression after a breakup. Modern techniques like visual effects and a hall of mirrors scene were used. Media technologies like a DSLR camera, editing software, and online platforms helped with production and sharing the final video. Ancillary materials like a magazine ad and CD cover highlighted key emotions and aspects from the video to promote interest.
Analysing a previous students work
Samantha Harris created a music video for the song "Robbers" by The 1975 as part of her A2 Media coursework. The video follows a female protagonist through her daily life and interactions with friends, portraying the perspective of an observer. Samantha matched the changing tempos and emotions of the song through camera movements, editing, and lighting. She also analyzed previous student work and researched conventions of music videos to inform her planning and production of a professional project that appealed to her target demographic.
Music video task 2 unit 1
Music videos are made for three main reasons: to represent the story or location in a song, to promote and sell music recordings, and to make more money. Artists and record labels use various techniques in music videos like including romantic or sexual content to attract wider audiences and increase sales. Representation through stereotypes is also used to make certain groups seem more appealing to buyers.
Why did i pick the song between the bars?
The document discusses the selection of Elliott Smith's song "Between the Bars" and plans for a music video that would accompany it. The writer chose the song because they are familiar with Elliott Smith's style of music and feel it resonates with their target audience. The proposed narrative for the music video would focus on breaking stereotypes by depicting a teenage boy in an abusive relationship and using various visual techniques like lighting, camera angles, and editing to convey his confusion and vulnerability. Technical considerations are outlined like using dark lighting and choppy editing to match the sad tone of the song. The production aims to have an independent look without Hollywood production value given limited equipment and budget.
Audience research
This document summarizes the results of a survey about music video preferences. It discusses each of the 10 questions on the survey, including responses about gender, age, music genres, how music videos are accessed, use of YouTube, appealing elements of music videos, views on a specific music video by Krept & Konan, and whether respondents would like to see something different created. Key findings include that most respondents were female, accessed music videos on mobile devices, enjoyed narratives in videos, and had mixed opinions on the Krept & Konan video that was used as an example.
What Have I Learned From My Audience Feedback?
The document analyzes feedback from primary and secondary audiences on a music video. The primary audience correctly identified the genre as R&B/rap and agreed elements like motorcycles fit conventions. However, one felt a running tap lacked relevance. Including a woman was suggested to help establish the narrative. The secondary audience also identified the genre but found white background scenes confusing and thought a woman should have been included. Overall, the creator learned to include a woman and remove irrelevant elements like the tap.
Treatment
The document provides details about a proposed music video for the song "Right My Wrongs" by Bryson Tiller. It will be 4 minutes and 30 seconds, primarily focused on the 4 minute and 11 second song. The genre is hip hop, targeting males and females aged 15-24. The story will follow a boy cheating on his girlfriend and trying to apologize. Locations will include Valentines Park and a Nando's restaurant. Props will include casual clothing, phones, flowers and chocolate. Research was done on copyright, ratings, and BBFC requirements. The estimated budget is £22,102.61.
Connor's task 1
The document discusses 10 pictures from a music video and analyzes how each picture incorporates conventions of the pop rock genre. Some key conventions discussed include:
1) Using Facebook to showcase a widely recognizable brand.
2) Depicting the band having fun and getting excited to set a positive atmosphere that engages viewers.
3) Showing the lead singer dancing to match the upbeat, danceable song.
4) Including drinking to align with lyrics mentioning alcohol and engage young adult audiences.
5) Focusing on the lead singer as the main star who drives the narrative.
Evaluation Question 3
The film industry spends time and money on test screenings and market research to understand their target audience for a film. This helps them determine how to advertise and distribute the film to maximize ticket sales. The document discusses how the filmmakers obtained feedback on their romantic comedy film from their target 15-25 year old audience at different stages of editing. They screened rough cuts and a teaser trailer, collecting feedback through surveys and social media. This feedback revealed needed improvements like making the voiceover clearer and adding more establishing shots. The filmmakers found the feedback useful for strengthening weak elements and guided changes to better engage their audience.
Who are your target audience for your product?
The document discusses the target audience for a zombie film. The target audience is identified as 18-25 year olds, as they have disposable income as students and enjoy watching zombie films. Protagonists will be similar ages so audiences can relate to them. Research found zombie films typically receive 15+ or 18+ age ratings. A survey also found protagonists should be relatable ages. The target audience of 15-25 is more aware of modern zombie culture. Peer input on zombie film preferences informed title sequence design.
Evaluation Q3
The audience feedback that the document's author collected informed significant changes to their music video, advert, and digipak. Feedback revealed that audiences preferred scenes in the music video to be in black and white to convey feelings of confinement, and they selected one title sequence over another. A survey also found that audiences did not like music videos with long introductions before the song starts. Feedback on potential adverts indicated audiences expected the advert and digipak cover to match, and they felt some initial photos for the digipak did not fit the drum and bass genre. This feedback helped the author finalize their work to better match audience expectations.
Audience research
The document summarizes the results of a survey conducted by a group of students to gather audience research for a music video they are creating. The survey included questions about demographics, music preferences, and what viewers like to see in music videos. Key findings included that the majority of respondents were 16-17 years old, slightly more were female than male, and UK rap was not the most popular genre but viewers enjoyed elements of performance, creativity and realism in music videos. This information helped the group refine their ideas for incorporating the right elements into their own UK rap music video.
Presentation1
The document provides questions to evaluate a film and discusses potential film distribution companies in the UK. It recommends Working Titles as a good option for distributing a film because it is owned by Universal Pictures, one of the major Hollywood studios. Working Titles has had success distributing British films internationally. Film 4 is also mentioned as it is a well-known UK film channel and distributor of British blockbusters. The document argues Working Titles could help a film reach larger audiences and make higher profits worldwide through Universal's distribution network.
Evaluation Q1
The document provides an evaluation of a pop dance music video created for a class project. It analyzes several key elements that make the student-created video similar to commercial pop music videos. These include: having a consistent theme of feminine empowerment and fun; including various camera techniques like close-ups, panning, and angles focused on the artist; utilizing changes in lighting and multiple settings to keep viewers entertained; and presenting the artist with an edgy style reflective of current fashion trends. The evaluation also notes the video uses professional editing software and fast cuts similar to commercial works to convey moods of fun and happiness, while maintaining a humorous tone like other popular dance songs.
Evaluation Q3
The feedback the student received from their audience helped improve their music video, advert, and digipak in several ways. Audience feedback confirmed that including black and white scenes in the music video better conveyed the intended emotions. Feedback also indicated that one title sequence for the music video looked more professional than the other. For the advert, feedback showed that using an image inconsistent with the digipak cover seemed unprofessional. And feedback on initial digipak photos suggested a color theme would better match the intended genre of drum and bass/house music.
What Have You Learned From Your Audience Feedback?
The respondent conducted a survey of their target audience to gather feedback on a music video they created for the artist Phoebe York. Most respondents said their favorite part was the stop-motion animation sequence and that it was creative and fun. Many also commented that they enjoyed the links between the animation and lyrics. Based on the feedback, the respondent learned that including footage of the artist and a connection to the lyrics was important in getting the audience to engage with the music. Some areas for improvement included using better lighting and a higher quality camera.
Secondary audience research
The document provides details about a music video being created to promote the band Catfish and the Bottlemen. It will target 17-25 year olds and feature representations of youth subcultures and peer pressure. Specifically, it will show stereotypical depictions of youth while also showing those who do not conform to drinking or smoking. The video will be distributed on channels like MTV and 4Music that target this age range. It aims to appeal to both male and female viewers as well as people of various ethnicities and nationalities. Socioeconomically, it targets classes C1-E who are still in education or entry-level jobs. The ideal viewers would be classified as "Aspirers" or "Explorers
Untitled presentation
Katy Perry's music video for "Roar" depicts her journey to becoming stronger and independent. In the beginning, the camera looks down on her to show how low she felt while in a relationship where she was not valued. Throughout the video, the camera angles start to look up at her as she gains confidence by befriending jungle animals and learning she does not need a man to feel worthwhile. By the end, Katy Perry has conquered the jungle through her own strength and serves as an inspiration for women to feel empowered with or without a romantic partner.
Media studies good grilling
The document discusses several TV program listings and articles that promote different shows in various ways:
1) "Good Grilling" promotes master chefs answering food-related questions to attract audiences interested in cooking tips.
2) "Films listings" uses colors to indicate which films are playing each day and date to simply present film options for different audiences.
3) "Our big fat guilty secret" prominently features an image to promote a reality show about big fat gypsy weddings.
4) "Monday choices" targets different audiences with documentaries and films/dramas, using vocabulary appropriate for each program. Images are also included to engage viewers beyond just text.
5) Promoting
Evaluation Q3
The document discusses how feedback from an audience helped improve the creator's music video, advert, and digipak. Changes were made such as adding black and white scenes to the video to better convey emotions, selecting a title sequence preferred by viewers, and choosing advert and digipak designs that related better to the genre of music. Feedback revealed preferences that led to a more professional and coherent final product tailored for the target audience of 16-25 year olds.
Audience research d
The document discusses market research conducted through a questionnaire to determine preferences for a music video. It provides results for various questions about respondents' gender, age, music purchasing and streaming habits, preferred music genres including Afro beats, how they access music videos, and preferences for video style, content, location, and understandability of lyrics. The research found that most respondents were female, 17 years old, stream but don't purchase music, prefer pop and rap genres over Afro beats, access videos on YouTube, and thought the "Romantic" song lyrics and mood were easy to understand. It helped inform decisions for the music video.
Question 2
The document discusses representing different social groups in a teen horror media product aimed at ages 15-21. It considers representing both females and males equally and showing teenagers in a realistic way through their casual clothing. Though the opening sequence only features Asian actors, the media product is aimed at all ethnicities. It aims to subvert expectations by depicting the male as weak and the female as strong and independent. The choices of actors were based on their skills and looks fitting the characters, with the victim depicted as skinny and innocent versus the strong-looking antagonist.
Audience feedback
The document summarizes audience feedback from a survey about a music video and accompanying digipak. It includes responses to questions about the audience's age, favorite parts of the video, whether it represents the indie rock genre, potential improvements, how well the video and digipak work together, and whether they would watch it again. Overall feedback was positive with constructive criticism around making some video shots more professional. Responses showed the video was entertaining and achieved its goal of a humorous representation of a relationship in the indie rock style.
Treatment
This is the treatment which is made to show the laws and facts about the song we have chosen to use in our music video.
Focus Group A2
The focus group asked questions about a digipak/advert and music video to gather feedback from 20 people. Most liked that the digipak conveyed emotions like anxiety through the character's body language and found the music video's distorted filters and camera compositions engaging. They felt the digipak reflected the gritty, disturbing mood of the music video through its provocative color palette. While most felt the digipak needed no improvements, some suggested adding more visuals to empty white spaces. Nearly all said they would buy the album due to the clear brand identity and professional presentation or because they enjoyed the horror concepts.
Q1 in what ways does your media product use, develop or challenge forms and ...
Q1 in what ways does your media product use, develop or challenge forms and ...matthewwilliamsasmedia
This document discusses how the media product challenges and develops conventions of real music videos and products. It analyzes the use of titles, performances, narratives, editing techniques, subtitles, posters, and digipaks. Each section explains how conventions from other music videos are used or developed, such as using scribble effects excessively as a narrative device rather than just for short moments. The goal is to create engaging media that promotes the artist while experimenting with conventions.Music Video Creative critical reflection
The document discusses a music video created for the song "Renaissance" by Steve James featuring Clairity. It describes the process of choosing the song, syncing scenes to the lyrics, and conducting research for the storyboard. It then discusses how the music video uses conventions like limited main characters and symbolic objects while challenging conventions by portraying the breakup being the guy's fault rather than the girl's. It represents modern youth culture and relationships. Elements like characters, costumes, color scheme and font create a coherent branding. The music video engages audiences through online distribution and promotion. Technologies like Canon cameras, Adobe Premiere Pro and online tutorials were used to integrate hardware, software and online aspects into the project.
Creative critical reflection of Music Video
The document discusses a music video created for the song "Renaissance" by Steve James featuring Clairity. It describes the process of choosing the song, syncing scenes to the lyrics, and conducting research for the storyboard. It then discusses how the music video challenges conventions by showing a misunderstanding that leads to a breakup being the guy's fault rather than the girl's. Finally, it details the equipment used to shoot the video, including a Canon 6D DSLR camera and various lenses.
Evaluation Tasks Question 1- Harry Hitchcock
The document discusses how the media producer's music video, digipak, and magazine ad used, developed, and challenged conventions of real media products.
The music video used conventions like depicting a relationship breakup narrative seen in other mainstream music videos. It developed conventions by using black and white filters to show heartbreak rather than create a vintage feel. Color filters were also used to highlight the artist throughout, challenging conventions.
The digipak used conventions like the artist and album name but developed conventions with a panoramic image of the artist across three panels. Bonus features were included, a convention of deluxe album packaging.
The magazine ad matched the digipak visually while including conventions like the record
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What's hot
Connor's task 1
The document discusses 10 pictures from a music video and analyzes how each picture incorporates conventions of the pop rock genre. Some key conventions discussed include:
1) Using Facebook to showcase a widely recognizable brand.
2) Depicting the band having fun and getting excited to set a positive atmosphere that engages viewers.
3) Showing the lead singer dancing to match the upbeat, danceable song.
4) Including drinking to align with lyrics mentioning alcohol and engage young adult audiences.
5) Focusing on the lead singer as the main star who drives the narrative.
Evaluation Question 3
The film industry spends time and money on test screenings and market research to understand their target audience for a film. This helps them determine how to advertise and distribute the film to maximize ticket sales. The document discusses how the filmmakers obtained feedback on their romantic comedy film from their target 15-25 year old audience at different stages of editing. They screened rough cuts and a teaser trailer, collecting feedback through surveys and social media. This feedback revealed needed improvements like making the voiceover clearer and adding more establishing shots. The filmmakers found the feedback useful for strengthening weak elements and guided changes to better engage their audience.
Who are your target audience for your product?
The document discusses the target audience for a zombie film. The target audience is identified as 18-25 year olds, as they have disposable income as students and enjoy watching zombie films. Protagonists will be similar ages so audiences can relate to them. Research found zombie films typically receive 15+ or 18+ age ratings. A survey also found protagonists should be relatable ages. The target audience of 15-25 is more aware of modern zombie culture. Peer input on zombie film preferences informed title sequence design.
Evaluation Q3
The audience feedback that the document's author collected informed significant changes to their music video, advert, and digipak. Feedback revealed that audiences preferred scenes in the music video to be in black and white to convey feelings of confinement, and they selected one title sequence over another. A survey also found that audiences did not like music videos with long introductions before the song starts. Feedback on potential adverts indicated audiences expected the advert and digipak cover to match, and they felt some initial photos for the digipak did not fit the drum and bass genre. This feedback helped the author finalize their work to better match audience expectations.
Audience research
The document summarizes the results of a survey conducted by a group of students to gather audience research for a music video they are creating. The survey included questions about demographics, music preferences, and what viewers like to see in music videos. Key findings included that the majority of respondents were 16-17 years old, slightly more were female than male, and UK rap was not the most popular genre but viewers enjoyed elements of performance, creativity and realism in music videos. This information helped the group refine their ideas for incorporating the right elements into their own UK rap music video.
Presentation1
The document provides questions to evaluate a film and discusses potential film distribution companies in the UK. It recommends Working Titles as a good option for distributing a film because it is owned by Universal Pictures, one of the major Hollywood studios. Working Titles has had success distributing British films internationally. Film 4 is also mentioned as it is a well-known UK film channel and distributor of British blockbusters. The document argues Working Titles could help a film reach larger audiences and make higher profits worldwide through Universal's distribution network.
Evaluation Q1
The document provides an evaluation of a pop dance music video created for a class project. It analyzes several key elements that make the student-created video similar to commercial pop music videos. These include: having a consistent theme of feminine empowerment and fun; including various camera techniques like close-ups, panning, and angles focused on the artist; utilizing changes in lighting and multiple settings to keep viewers entertained; and presenting the artist with an edgy style reflective of current fashion trends. The evaluation also notes the video uses professional editing software and fast cuts similar to commercial works to convey moods of fun and happiness, while maintaining a humorous tone like other popular dance songs.
Evaluation Q3
The feedback the student received from their audience helped improve their music video, advert, and digipak in several ways. Audience feedback confirmed that including black and white scenes in the music video better conveyed the intended emotions. Feedback also indicated that one title sequence for the music video looked more professional than the other. For the advert, feedback showed that using an image inconsistent with the digipak cover seemed unprofessional. And feedback on initial digipak photos suggested a color theme would better match the intended genre of drum and bass/house music.
What Have You Learned From Your Audience Feedback?
The respondent conducted a survey of their target audience to gather feedback on a music video they created for the artist Phoebe York. Most respondents said their favorite part was the stop-motion animation sequence and that it was creative and fun. Many also commented that they enjoyed the links between the animation and lyrics. Based on the feedback, the respondent learned that including footage of the artist and a connection to the lyrics was important in getting the audience to engage with the music. Some areas for improvement included using better lighting and a higher quality camera.
Secondary audience research
The document provides details about a music video being created to promote the band Catfish and the Bottlemen. It will target 17-25 year olds and feature representations of youth subcultures and peer pressure. Specifically, it will show stereotypical depictions of youth while also showing those who do not conform to drinking or smoking. The video will be distributed on channels like MTV and 4Music that target this age range. It aims to appeal to both male and female viewers as well as people of various ethnicities and nationalities. Socioeconomically, it targets classes C1-E who are still in education or entry-level jobs. The ideal viewers would be classified as "Aspirers" or "Explorers
Untitled presentation
Katy Perry's music video for "Roar" depicts her journey to becoming stronger and independent. In the beginning, the camera looks down on her to show how low she felt while in a relationship where she was not valued. Throughout the video, the camera angles start to look up at her as she gains confidence by befriending jungle animals and learning she does not need a man to feel worthwhile. By the end, Katy Perry has conquered the jungle through her own strength and serves as an inspiration for women to feel empowered with or without a romantic partner.
Media studies good grilling
The document discusses several TV program listings and articles that promote different shows in various ways:
1) "Good Grilling" promotes master chefs answering food-related questions to attract audiences interested in cooking tips.
2) "Films listings" uses colors to indicate which films are playing each day and date to simply present film options for different audiences.
3) "Our big fat guilty secret" prominently features an image to promote a reality show about big fat gypsy weddings.
4) "Monday choices" targets different audiences with documentaries and films/dramas, using vocabulary appropriate for each program. Images are also included to engage viewers beyond just text.
5) Promoting
Evaluation Q3
The document discusses how feedback from an audience helped improve the creator's music video, advert, and digipak. Changes were made such as adding black and white scenes to the video to better convey emotions, selecting a title sequence preferred by viewers, and choosing advert and digipak designs that related better to the genre of music. Feedback revealed preferences that led to a more professional and coherent final product tailored for the target audience of 16-25 year olds.
Audience research d
The document discusses market research conducted through a questionnaire to determine preferences for a music video. It provides results for various questions about respondents' gender, age, music purchasing and streaming habits, preferred music genres including Afro beats, how they access music videos, and preferences for video style, content, location, and understandability of lyrics. The research found that most respondents were female, 17 years old, stream but don't purchase music, prefer pop and rap genres over Afro beats, access videos on YouTube, and thought the "Romantic" song lyrics and mood were easy to understand. It helped inform decisions for the music video.
Question 2
The document discusses representing different social groups in a teen horror media product aimed at ages 15-21. It considers representing both females and males equally and showing teenagers in a realistic way through their casual clothing. Though the opening sequence only features Asian actors, the media product is aimed at all ethnicities. It aims to subvert expectations by depicting the male as weak and the female as strong and independent. The choices of actors were based on their skills and looks fitting the characters, with the victim depicted as skinny and innocent versus the strong-looking antagonist.
Audience feedback
The document summarizes audience feedback from a survey about a music video and accompanying digipak. It includes responses to questions about the audience's age, favorite parts of the video, whether it represents the indie rock genre, potential improvements, how well the video and digipak work together, and whether they would watch it again. Overall feedback was positive with constructive criticism around making some video shots more professional. Responses showed the video was entertaining and achieved its goal of a humorous representation of a relationship in the indie rock style.
Treatment
This is the treatment which is made to show the laws and facts about the song we have chosen to use in our music video.
What's hot (17)
What Have You Learned From Your Audience Feedback?
What Have You Learned From Your Audience Feedback?
Similar to Question 3 evaluation
Focus Group A2
The focus group asked questions about a digipak/advert and music video to gather feedback from 20 people. Most liked that the digipak conveyed emotions like anxiety through the character's body language and found the music video's distorted filters and camera compositions engaging. They felt the digipak reflected the gritty, disturbing mood of the music video through its provocative color palette. While most felt the digipak needed no improvements, some suggested adding more visuals to empty white spaces. Nearly all said they would buy the album due to the clear brand identity and professional presentation or because they enjoyed the horror concepts.
Q1 in what ways does your media product use, develop or challenge forms and ...
Q1 in what ways does your media product use, develop or challenge forms and ...matthewwilliamsasmedia
This document discusses how the media product challenges and develops conventions of real music videos and products. It analyzes the use of titles, performances, narratives, editing techniques, subtitles, posters, and digipaks. Each section explains how conventions from other music videos are used or developed, such as using scribble effects excessively as a narrative device rather than just for short moments. The goal is to create engaging media that promotes the artist while experimenting with conventions.Music Video Creative critical reflection
The document discusses a music video created for the song "Renaissance" by Steve James featuring Clairity. It describes the process of choosing the song, syncing scenes to the lyrics, and conducting research for the storyboard. It then discusses how the music video uses conventions like limited main characters and symbolic objects while challenging conventions by portraying the breakup being the guy's fault rather than the girl's. It represents modern youth culture and relationships. Elements like characters, costumes, color scheme and font create a coherent branding. The music video engages audiences through online distribution and promotion. Technologies like Canon cameras, Adobe Premiere Pro and online tutorials were used to integrate hardware, software and online aspects into the project.
Creative critical reflection of Music Video
The document discusses a music video created for the song "Renaissance" by Steve James featuring Clairity. It describes the process of choosing the song, syncing scenes to the lyrics, and conducting research for the storyboard. It then discusses how the music video challenges conventions by showing a misunderstanding that leads to a breakup being the guy's fault rather than the girl's. Finally, it details the equipment used to shoot the video, including a Canon 6D DSLR camera and various lenses.
Evaluation Tasks Question 1- Harry Hitchcock
The document discusses how the media producer's music video, digipak, and magazine ad used, developed, and challenged conventions of real media products.
The music video used conventions like depicting a relationship breakup narrative seen in other mainstream music videos. It developed conventions by using black and white filters to show heartbreak rather than create a vintage feel. Color filters were also used to highlight the artist throughout, challenging conventions.
The digipak used conventions like the artist and album name but developed conventions with a panoramic image of the artist across three panels. Bonus features were included, a convention of deluxe album packaging.
The magazine ad matched the digipak visually while including conventions like the record
Question 3
The document discusses feedback received for a music video, digi-pak, and poster advertisement. For the music video, the audience enjoyed it but felt some scenes were too dark. Feedback also noted liking the narrative and humor. The digi-pak received positive comments about its sinister look and consistency in style. Criticism targeted the poster for lacking information. Overall, the feedback was positive and will be used to improve future works by soliciting early audience input.
Question 3 evaluation
Through receiving feedback from their target audience at various stages of planning and production, the document author learned:
1) What type of content and aesthetics their audience preferred, which informed their choices of outfits, settings, and props for their music video.
2) Presenting rough drafts and mockups allowed them to identify aspects that didn't appeal to or connect with their audience, prompting them to rework ideas.
3) Collecting audience feedback on their final video confirmed it successfully conveyed the intended narrative and emotions, so no further changes were needed.
Media evaluation
The document provides an evaluation of a media product created by the author. It discusses how the product used conventions of real indie music videos by including live performance scenes and linking the narrative and performance. Feedback was positive overall based on 350+ YouTube views and focus groups. Areas for improvement included adding more shot variation and movement from the band. New media technologies were crucial in all stages of research, production and evaluation. Synergy between the music video, poster and CD cover was created through consistent themes.
Evaluation Question 3
Hannah learned several important lessons from receiving audience feedback on her music video and magazine advertisement projects. She found that regularly incorporating feedback helped her improve her work. While she took most suggestions, some went against her research and she didn't apply those. Most feedback was positive but some offered differing opinions. Overall, feedback helped make her final products appeal more to her target audience.
Part2
The document summarizes the clothing and makeup worn by different characters in a music video. The "sexy girl" wears revealing black and white dress, makeup that emphasizes her eyes and lips. The main guy "Jignesh" wears casual clothes like jeans and jumper in the video but wears smarter clothes in a dream sequence. The "bucktooth geek" wears nerdy clothes like big glasses and cardigan to emphasize her shy personality. The transvestite wears a long brown wig and moustache for humor.
Evaluation
The document provides feedback from test audiences on a student's music video project. The student asked their focus group several questions to better understand how to improve the video. They learned that they needed to stabilize shots, add more angles and lighting, clarify the narrative, and refilm some parts. While the overall idea and music were liked, the student gained insight on strengthening editing, shot variety, and making the story more apparent. This feedback helped the student identify areas for improvement and informed changes made in revising and reshooting parts of the video.
Evaluation question 3
The document discusses how the author gathered feedback from their target audience on three promotional packages - a music video, music magazine advertisement, and CD digipak - for a music artist. The author used an online survey tool to collect opinions on whether the music video should be in black and white or color. Most responses indicated black and white fit the song better. Feedback on the advertisement helped the author decide what information to include. Comments on the digipak helped the author feel confident in the design choices. Overall, getting this audience perspective helped the author make informed decisions that would appeal to their target market.
Evaluation Question 1: In what ways does your media product use, develop or c...
The document describes various elements of a music video created to promote a band. It discusses the gloomy mise-en-scene inspired by the film "The Road", including dark costumes and grey skies. It describes the lone guitar prop and handheld camera techniques used to create a sense of loneliness. The narrative follows a man searching alone in the woods who finds hope in a woman. Corresponding website, digipak, and music video designs were created to promote the band's album in an integrated way, drawing inspiration from the band Arctic Monkeys.
Questionnaire Results
The document summarizes the results of a questionnaire about music video preferences. It found that narrative music videos were preferred over live performances. When asking about key features of music videos, settings were seen as most important. Favorite music videos cited were ones with dance routines, storylines, and special effects. Respondents associated Kate Nash with a bright red dress. Most said they pay attention to storylines in music videos. Common expectations for an indie music video included retro styles, basic camerawork, and presence of the artist.
Evaluation presentation
The document discusses how media technologies were used at different stages of creating a music video project. In the planning stage, a blogging website was used to organize research and track decisions. YouTube and Wikipedia were used to analyze other music videos and research conventions. A Mac computer and Final Cut Pro software were used for editing. A Flip camcorder captured footage, which was converted for clearer quality. Photoshop was used to design ancillary materials. An animatic helped plan timing. YouTube and social media received audience feedback.
Advanced Portfolio Evaluation
The document discusses a music video production that uses unconventional forms and conventions to tell a narrative story. It challenges typical music video styles by not including lip syncing or appearances by the artist. Instead, it uses actors to portray a story that reflects the song's lyrics about a man waiting for his love. Through shots, mise-en-scene, and titles, the video depicts the man's loneliness and memories of his relationship, culminating in his love returning to him after seeing news of his devotion. Audience feedback found the storytelling effective at conveying the song's message.
Advanced Portfolio Evaluation
The document discusses a music video production that uses unconventional forms and conventions to tell a narrative story. It challenges typical music video styles by not including lip syncing or appearances by the artist. Instead, it uses actors to portray a story that reflects the song's lyrics about a man waiting for his love. Camera shots and mise-en-scene techniques help convey the storyline and emotions. Audience feedback found the narrative video to be appropriate and entertaining, showing the unconventional approach was successful.
Evaluation q1
Our media product follows conventions of the rock genre to create a successful product. We analyzed conventions from examples like Evanescent and found that rock music videos typically have abnormal settings, unease camera movements, and show the band performing. To follow conventions, our video featured a derelict building setting, dark costumes, and shots of the band members playing their instruments. The dark coloring and lighting conveyed the song's negative emotions. Peer feedback confirmed we successfully captured rock conventions. Similarly, our album digipak and magazine ad were cohesive with the video's dark theme through their visuals and layouts to further follow genre conventions.
Question 3
The audience provided feedback on the music video and packaging:
- They felt the music video set the right tone and made them feel excited through its contrasting elements and successful lip syncing. However, one person felt it was too violent.
- The packaging for the CD and poster looked realistic but the images were pixelated.
- Suggestions were made to feature the lead singer and friends in the video to challenge the typical format.
Eval 3
The document discusses feedback received from the target audience, 17-18 year olds, on a teaser trailer, magazine cover, and film poster created by the author. Feedback was individually collected and included both positive and negative comments. Positives noted the trailer's use of black clips and mysterious portrayal of the main character. Negatives focused on adding a soundtrack and sound effects. A later online survey of the target audience also provided positive feedback on all the marketing materials.
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Q1 in what ways does your media product use, develop or challenge forms and ...
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Evaluation Question 1: In what ways does your media product use, develop or c...
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Question 3 evaluation
The document contains questions for audience feedback on a music video and digipack advertisement. It asks about what was liked and disliked about the video's editing, emotions conveyed, locations featured, and portrayal of the main girl. It also asks if the message and target age are clear, and if the digipack matches the video in style and conveys relevant information. Overall it aims to determine the genre of music being portrayed and if the intended audience was reached.
Evaluation Question 4 A2 Media
For research and planning, the student used online resources like Google, YouTube, and SlideShare to understand conventions of the indie genre and structure of music videos. A survey was created and distributed through social media to gather audience feedback. WhatsApp was used for group discussions and planning. Presentations were created using Google Slides, SlideShare, and Emaze. A storyboard and shot lists were made on StoryboardThat and Google Docs.
During production, a Canon 700D camera and tripod were used to film at various locations. An iPhone was used to take location photos. Footage and photos were saved to Google Drive.
For evaluation, Google Slides and SlideShare were used to
Magazine adverts into indie genre (1)
This document analyzes magazine advertisements for albums by indie artists Adele, The Kooks, and Tom Odell. It finds that indie ads typically use thin white or green font for the artist name, with black and white backgrounds and natural makeup styles. The Kooks ad features a woman in the mountains rather than the band. Tom Odell's ad uses neutral colors and shows him in a jean shirt with black top. Overall, the ads emphasize bold white font, natural backgrounds, and neutral costumes to convey the indie genre.
Inspiration Mood Board
Our music video was inspired by the indie genre, using a black and white color scheme, natural lighting from nature and locations in London. Costumes from artists like Birdy and Lana Del Rey inspired plain but defining outfits. The video for Nikita uses flashbacks in black and white to show her past relationship, with her present self dealing with heartbreak and finding independence, like a coming-of-age after a breakup.
Magazine cover
The magazine cover summarizes an indie artist's upcoming album release. It features a white sharp font for the text and blue font for the website. Icons are included for iTunes downloads and the record label. The background image depicts a campfire overlooking water and mountains to convey the artist's natural and real brand theme.
The script digipack
The album cover features a close-up shot of the lead musician in front of the other band members against a desert landscape, conveying the album's nature and indie themes. The CD is plain black with a gold atom symbol representing the album title "Science & Faith". Throughout the cover, a script-like background and black and white imagery of hands symbolize diversity and send a positive message. Though plain, the natural setting and symbols used make the genre and band easily recognizable.
Magazine adverts into indie genre
This document analyzes magazine advertisements for albums in the indie genre. It examines ads for albums by Adele, The Kooks, and Tom Odell. The ads all use a thin white font on a black or neutral background to identify the artist and album title. They feature close-up photos of the artists wearing casual, natural clothing and makeup. Additional information like release dates, websites and tour details are included in a smaller font. The conclusion is that indie ads consistently use bold white font, natural backgrounds, and showcase the artist visually to promote their music and information on accessing the album.
Christina aguilera candyman pop
The music video for Christina Aguilera's song "Candyman" is set in 1940s America and uses costumes, lighting, locations and props to portray a hegemonic view of gender roles at that time. It features Christina Aguilera in three different costumes and hair colors, singing and dancing in locations like a diner and air shelter. The bright lighting and feminine costumes are meant to attract the male gaze and present women as seductive objects of desire, while the military men shown represent stereotypical notions of masculinity during wartime. Various camera shots and editing techniques like fast cuts and position cloning are used to showcase Aguilera's performance.
Music video platforms
Music videos can be promoted through various online and offline platforms:
Websites like Billboard and NME rank and promote the most popular music videos based on audience feedback. YouTube is also a major platform that allows audiences to view, comment on, and discuss music videos worldwide. Forum websites and apps further allow old and new music videos to be promoted through audience comments and discussions over time. Television channels also played a significant role in promoting music videos before online platforms, with MTV being among the first to broadcast music videos.
Christina aguilera Candyman pop
The music video for Christina Aguilera's song "Candyman" uses various production elements to portray a fun, joyful atmosphere set in 1940s America. It features multiple costumes, locations like a diner and air shelter, and props like planes and instruments from the era to establish the setting. Christina Aguilera is edited to appear cloned with different hair colors and wears revealing, brightly colored costumes to attract the male gaze through seduction, as indicated by the song's title "Candyman". The lighting and camera shots are used to highlight and promote Christina Aguilera as the focus of the performance.
Survey collected data
The survey results show that the target audience for music videos is mostly 16-20 year old males who are currently students. They watch music videos daily on their phones through YouTube and prefer genres like R&B, pop, and rock. They enjoy narrative and performance styles in music videos and popular artists like Rihanna. Most use phones and tablets to stream music from platforms like YouTube, Amazon, and iTunes. The conclusions recommend promoting an indie-pop song on YouTube to reach a young daily audience that prefers narrative styles.
Goyte somebody i used to know
The video features a naked male artist in a white background that gradually changes color along with the music. His body is also painted to match the background, representing his fragmented emotional state. Bright lighting highlights the painted background and artist's skin. The editing cuts quickly to the beat and music, showing the gradual painting of the background and body. Camera shots include close-ups of the changing colors and faces of the artists, as well as tilting up from the feet to reveal the man is nude, telling a story of despair through the art and music.
Question 2 !!!
The document asks how a media product represents different social groups including age, gender, class, ethnicity, and sexuality by posing the question in 5 parts separated by line breaks. It seeks to understand the portrayal and inclusion of various demographic groups.
Question 3
Blumhouse Productions would be the most suitable media institution to distribute an independent horror film. Blumhouse specializes in distributing horror films across many genres, including franchises such as Paranormal Activity and Insidious. Other institutions like Hammer Film Productions focus on specific subgenres like Gothic horror and monsters, which may not match the criteria of an independent horror film. Blumhouse could provide funding to distribute the film to cinemas and platforms like DVD and downloads.
Question 3
Blumhouse Productions would be the most suitable media institution to distribute an independent horror film. Blumhouse specializes in distributing horror films across many genres, including franchises such as Paranormal Activity and Insidious. Other institutions like Hammer Film Productions focus on specific subgenres like Gothic horror and monsters, which may not match the criteria of an independent horror film. Blumhouse could provide funding to distribute the film to cinemas and platforms like DVD and downloads.
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Question 3 evaluation
- 2. Music Video.
- 3. What did you like about the video? What didn’t you like? What did you like about the editing? Was it done well? Do you recognise the locations? How? which ones? What message do you get from this video? What would you change?
- 4. Video Feedback I uploaded my video to youtube and asked a group of young people from 18 to 24 to comment and give feedback , following the questions above .
- 7. Conclusion of results ● Everyone enjoyed the choice of song ● Location was appealing and easily recognisable ● Actress was liked, but lipsync was majority disliked ● Narrative and message was clear on a break up and moving on ● The female members appealed to it the most, through the actress being female and the narrative being more relatable. ● Editing was appreciated but much advice was given to it. ● Everyone agreed that the visuals suited the lyrics.
- 8. Digipack
- 9. Album pack
- 10. Magazine cover
- 11. What do you like about this advert? ‘Colours make Nikita stand out’ ‘Actress is highlighted well, I really like her costume and hair it gives her a brand that I would recognise.’ ‘The dark contrasting with the light, kind of gives it tension and appeals to me.’ ‘The information is clear and I like the way it is presented, looks really professional.’
- 12. Are there similarities to the video and the Digipack? ‘The theme of dark and light with the positive and negative narrative in the video’ ‘Use of flowers and nature with outside locations’ ‘Video is about a woman moving on, album seemed to give the message of her being on her own like a new sense of freedom and harmony’ ‘Her website’.
- 13. Do you think it matches the Album cover in regards to colour scheme and fonts and image? How? ‘Dark vs Light with good and bad emotion in the video.’ ‘Nikita definitely gave of a brand that would make her recognisable with costume and makeup’. ‘The font seemed to follow the same with black sharp writing. But was not used much in the video.’
- 14. What information do you gain from this advert? ‘What to download off as downloading is the easier option to get music nowadays.’ Release date was clear, along with using spotify to stream it’ ‘That I can buy it off amazon or apple , nice to know i have options.’
- 15. What would you do differently about any of the products? ‘Add record label , didnt know who she is represented by. ‘Change the ending of the music video, it really did not appeal to me I prefered the previous version.’ ‘Have Nikita suit more her digipack as her hair was straight in the video mostly , as it’s her debut album and present her brand more to be remembered.’ ‘Make the writing clearer in the white panel of the album cover’
- 16. Overall, from watching the music video and looking at the Digipack, what genre of music do you think this appeals to? Why ? and have we achieved our audience criteria? ‘Music is clearly indie with a story video that matches.’ ‘Would appeal more to young people and females with female actress’ ‘I would say pop aspects but with a indie video and music as normally pop videos have more drastic performance parts.’ ‘If it is only for young people it works, although it’s the girl’s side only so I think girls would watch it more because they can relate’