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Logistics Management Logistics - Strategy Formulation & Implementation Anand Subramaniam
[object Object],[object Object]
Highlights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Link – Firm’s & Logistics Strategy
Firm’s - Strategies / Business Model Business Strategy Market Entry / Exit / Compete  External PEST Factors Internal Vision Competencies Financial Order Winner / Qualifiers (Competing Priorities) Cost, Quality, Delivery, Flexibility, Service Make To Stock Structural Decisions  Infra -structural Decisions  Facility / Location Capacity Make To Order Process / Layout Techno-logy SC Design Logistic Design Quality Sourcing People Planning Systems Inventory Org Structure Alignment Alignment
Link – Business & Functional Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Business Strategy Cost Price -  Purchase / Lifecycle Delivery – Speed, Reliability, NPD Quality – Performance,  Conformance Flexibility – volume, Product Service – Customer Services Human Resources Product Develop Leadership Team Finance / IT Functional Strategies
Logistics – Goals / Decisions
Is this your current situation ? SEND TO “ RIGHT” LOCATIONS MANAGE  WAREHOUSES BUY  “ RIGHT” PRODUCT MANAGE  REPAIRS COMPUTE REQUIRE- MENTS
Or have this problem? SEND TO “ RIGHT” LOCATIONS MANAGE  WAREHOUSES BUY  “ RIGHT” PRODUCT MANAGE  REPAIRS No Inventory  Or Inventory Obsolescence COMPUTE REQUIRE- MENTS
Logistics Definition The task of coordinating  Material & Information Flow  acros the supply chain
Logistics – A Coordinator Carrier Customs broker Customer Receiving location Supplier Distribution center Freight forwarder Manufacturing plant Logistics -  A Coordinator Assembly plant Cross dock
Align Goals – Firm’s & Logistics Logistics Goals Facility / Location  Material Handling Operations & Firm’s Strategy Information Systems Investment Management Planning & Control Performance Measures Logistics Simulation Optimisation Drive Regulatory Compliance Reduce Time to Market Improve Uptime Optimise Operations Supply chain Visibility Traceability Fulfill, Flexible Accurate Improve Capacity, quality Improve Asset, Performance Improve Visibility. Inventory
Logistics Objectives ,[object Object],[object Object],Service Improvement Pre-transaction Elements  Transaction Elements Post-transaction Elements Capital Reduction Minimising the level of investment in logistics system. Maximising the return on logistics assets
Logistics Challenges Inventory /  Materials Inventory levels Control methods Forecasting Inventory Planning Planning & Procurement Wave Management Transport Strategy Modes of transport Routing / scheduling Shipment size / consolidation Distribution Requirements Planning Customer Service Written statement of CS policy Technical services System Accuracy Installation, warranty, alterations, repairs, parts Customer claims/ complaints Facility / Location Number, size & location of facilities Assignment of stocking points to sourcing points Assignment of demand to stocking or sourcing points Location & Yard Management
Logistics – Decision Focus  Order Releasing & Expediting Suppliers Contracting, Vendor Selection, Forward Buying Developments of Suppliers-Buyer Relationships Purchasing Order Picking & Restocking Seasonal Space Choices & Space Utilisation Equipment Selection, Layout Design Warehousing Expediting Deliveries Priority Rules for Customer Orders Setting Standards Customer Services Processing Orders, Filling Backorders Order Entry, Transmittal & Processing System Design Order Processing Routing, Dispatching Seasonal Equipment Leasing Mode Selection Transportation Replenish Quantities & Timing Safety Stock Levels Stocking Locations & Control Policies Inventories #, Size & Location of Warehouses, Plants & Terminals Facility Location Operational Tactical Strategic Decision Area
Logistics - Networks
Logistics Networks – Product Flow Links The movement of materials between various inventory storage points ( nodes ). Nodes Points where the flow of inventory is temporary stopped (e.g. retail stores, warehouses, factories, vendors).
Logistics Networks – Information Flow Links (Non)/Electronic Methods - Revenues, Product costs, Inventory. levels, Warehouse, Utilisation, Forecasts, Transportation Rates Nodes Data collection & processing points -  computerised or manual
Logistics Network Appraisal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Logistics – Strategy Formulation
Logistics Cycle
Logistics – Approach / Framework Current Approach to Market Segmentation Measure Logistics Strategy Drivers Specific Approach to Market Segmentation (Channel) Identify Key Buying Behaviours Customer Value Analysis
Logistics – Strategy Drivers Differentiated Distribution Total Cost Concept Mixed Strategy Standardisation Postponement Consolidation
Distributed Differentiation  ABC Analysis  =  Product Costs,  Sales Volume Shipment  = Direct from warehouse or direct to customer Warehouse Movement  = Fast (Field), Slow (Centralised) , Medium (Regional) Order  = Regular, Back Orders
Postponement Types  Labeling Packaging Assembly Manufacture Timing  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Postponement Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Logistics – Channel Strategies
Logistics – Channel Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Supply – To Stock or To Order ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Logistics – Strategy Implementation
Implementation Framework Form the Team Understand Current  Requirements Baseline The System Understand Business Needs Identify Performance Outcomes Business Case Analysis Establish Agreement/ Business Model Develop Business Model Manage  Change  Process Implement And Oversight Manage Implementation
Measuring Logistics Performance
Measure Strategy Performance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Drivers & Segmentation
Service Key Performance Measures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Service KPI (Contd.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]

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Logistics Management

  • 1. Logistics Management Logistics - Strategy Formulation & Implementation Anand Subramaniam
  • 2.
  • 3.
  • 4. Link – Firm’s & Logistics Strategy
  • 5. Firm’s - Strategies / Business Model Business Strategy Market Entry / Exit / Compete External PEST Factors Internal Vision Competencies Financial Order Winner / Qualifiers (Competing Priorities) Cost, Quality, Delivery, Flexibility, Service Make To Stock Structural Decisions Infra -structural Decisions Facility / Location Capacity Make To Order Process / Layout Techno-logy SC Design Logistic Design Quality Sourcing People Planning Systems Inventory Org Structure Alignment Alignment
  • 6.
  • 7. Logistics – Goals / Decisions
  • 8. Is this your current situation ? SEND TO “ RIGHT” LOCATIONS MANAGE WAREHOUSES BUY “ RIGHT” PRODUCT MANAGE REPAIRS COMPUTE REQUIRE- MENTS
  • 9. Or have this problem? SEND TO “ RIGHT” LOCATIONS MANAGE WAREHOUSES BUY “ RIGHT” PRODUCT MANAGE REPAIRS No Inventory Or Inventory Obsolescence COMPUTE REQUIRE- MENTS
  • 10. Logistics Definition The task of coordinating Material & Information Flow acros the supply chain
  • 11. Logistics – A Coordinator Carrier Customs broker Customer Receiving location Supplier Distribution center Freight forwarder Manufacturing plant Logistics - A Coordinator Assembly plant Cross dock
  • 12. Align Goals – Firm’s & Logistics Logistics Goals Facility / Location Material Handling Operations & Firm’s Strategy Information Systems Investment Management Planning & Control Performance Measures Logistics Simulation Optimisation Drive Regulatory Compliance Reduce Time to Market Improve Uptime Optimise Operations Supply chain Visibility Traceability Fulfill, Flexible Accurate Improve Capacity, quality Improve Asset, Performance Improve Visibility. Inventory
  • 13.
  • 14. Logistics Challenges Inventory / Materials Inventory levels Control methods Forecasting Inventory Planning Planning & Procurement Wave Management Transport Strategy Modes of transport Routing / scheduling Shipment size / consolidation Distribution Requirements Planning Customer Service Written statement of CS policy Technical services System Accuracy Installation, warranty, alterations, repairs, parts Customer claims/ complaints Facility / Location Number, size & location of facilities Assignment of stocking points to sourcing points Assignment of demand to stocking or sourcing points Location & Yard Management
  • 15. Logistics – Decision Focus Order Releasing & Expediting Suppliers Contracting, Vendor Selection, Forward Buying Developments of Suppliers-Buyer Relationships Purchasing Order Picking & Restocking Seasonal Space Choices & Space Utilisation Equipment Selection, Layout Design Warehousing Expediting Deliveries Priority Rules for Customer Orders Setting Standards Customer Services Processing Orders, Filling Backorders Order Entry, Transmittal & Processing System Design Order Processing Routing, Dispatching Seasonal Equipment Leasing Mode Selection Transportation Replenish Quantities & Timing Safety Stock Levels Stocking Locations & Control Policies Inventories #, Size & Location of Warehouses, Plants & Terminals Facility Location Operational Tactical Strategic Decision Area
  • 17. Logistics Networks – Product Flow Links The movement of materials between various inventory storage points ( nodes ). Nodes Points where the flow of inventory is temporary stopped (e.g. retail stores, warehouses, factories, vendors).
  • 18. Logistics Networks – Information Flow Links (Non)/Electronic Methods - Revenues, Product costs, Inventory. levels, Warehouse, Utilisation, Forecasts, Transportation Rates Nodes Data collection & processing points - computerised or manual
  • 19.
  • 20. Logistics – Strategy Formulation
  • 22. Logistics – Approach / Framework Current Approach to Market Segmentation Measure Logistics Strategy Drivers Specific Approach to Market Segmentation (Channel) Identify Key Buying Behaviours Customer Value Analysis
  • 23. Logistics – Strategy Drivers Differentiated Distribution Total Cost Concept Mixed Strategy Standardisation Postponement Consolidation
  • 24. Distributed Differentiation ABC Analysis = Product Costs, Sales Volume Shipment = Direct from warehouse or direct to customer Warehouse Movement = Fast (Field), Slow (Centralised) , Medium (Regional) Order = Regular, Back Orders
  • 25.
  • 26.
  • 27. Logistics – Channel Strategies
  • 28.
  • 29.
  • 30. Logistics – Strategy Implementation
  • 31. Implementation Framework Form the Team Understand Current Requirements Baseline The System Understand Business Needs Identify Performance Outcomes Business Case Analysis Establish Agreement/ Business Model Develop Business Model Manage Change Process Implement And Oversight Manage Implementation
  • 33.
  • 35.
  • 36.
  • 37.
  • 38.