This is the presentation from the Toronto DLC owners university. Even though the slides are simple, the content is entertaining, and Actionable.

1. Online Mortgage Marketing
That you can understand and actually Implement

2. What We Are Going To Do Today
Follow a simple Formula for Online Success in your
Mortgage Business.
Generate leads and deals from your existing client
database
Generate new referral business
Generate new leads and deals from Local Allied
Associates even if you don’t have relationships yet

3. What We Are Going To Do Today
Capture a Front Page Ranking in Your Local
Marketplace that Stands Out and Positions You the
Local Expert!
Generate New Leads and Deals from Facebook
Put a system in place so every deal you do generates
5 Star Ratings and Viral Social Referrals

4. When we get just 10% of all the available traffic
25 visits per day X 30 Days
750 Visits per Month
If we get 10% of those visitors as leads that is 75
opportunities per month!

5. A Little Bit About Me
Started in the Mortgage Business in 2006 at 25 years
old. Right at the beginning of this whole “Internet”
Fad
Discovered the stat from NAR that “86% of people
start their home search Online”
Decided that I was going to figure out Online Marketing
and use that to generate Real Estate Referrals
Online marketing worked better than I could have
ever possibly imagine

6. Transformational Marketing
Generated Millions of Dollars in Commissions for Real
Estate agents and Mortgage Brokers using Google
PPC
After spending over $250,000 on Google Advertising
they turned off my advertising account!
Why?

7. Society Has Changed

8. The Search Engines Are Local

9. Your Opportunity

10. We Have A Big Problem
Everyone tells you about their success online and all about the incredible
opportunity that exists …BUT no one ever gives you enough specific information
to fully understand it or to get motivated enough to implement fully!

11. You Are a Mortgage Expert
Not A Tech Nerd
So when you do understand the system you get discouraged by all of the technical
hurdles involved in the process and nothing ever gets completed fully

12. It’s Not Your Fault
Here Is What Normally Happens

13. The Solution
We need a clear concise system with a beginning and
an end.
An action plan
Clear Goals
A timeline that keeps us accountable

14. The Results That We Want
(The Keys To Successful Online Marketing)
Front Page Rankings
Overwhelming amount of 5 Star Reviews
Online testimonials that actually get your phone ringing
A viral offer to spread your message
A digital platform to spread word of mouth about
your business virally

15. The Tools We Need
Google places page and your DLC website
The social alchemy system
Facebook business profile with a social offer
Online Advertising

16. Get Your Copy Of This Presentation
Create a new text
message
The # you are sending the
message to is 555444
The Body of your Text
Message is Cwj

17. Step #1 – Local Google Traffic

18. Front Page Rankings For Free

19. Your Google Places Page

20. • Claim your FREE Google
Places Page Manual from
www.cwjstone.com
• Find or Claim your Page using
your Local Google Traffic Manual
• Link your Places Page to your Branded Website
• Install your 10 Photo’s
• Install your 5 Videos

21. The Results That We Want
(The Keys To Successful Online Marketing)
 Front Page Rankings
Overwhelming amount of 5 Star Reviews
Online testimonials that actually get your phone ringing
A viral offer to spread your message
A digital platform to spread word of mouth about
your business virally

22. Why Are Online Ratings and Reviews
Important?

23. ?

25. Step #2 – Social Alchemy
Creating An Overwhelming Amount Of
5 Star Social Proof In Your Local Market
Generates our 5 Star Ratings
Help us get our Incredible
Testimonials
Brings in Deals From Past
Customers
Brings in leads and deals from
Customer Referrals

26. How It Works
We brainstorm the people that
want to give us 5 star reviews
We create a Thank You gift
that has value for them
We create example
testimonials for them to use
We email them asking for a 5
star rating and testimonial

27. Step #1
Brainstorm Your
Top Value Partners

28. The Viral Thank You Gift
Step #2
PDF Report or Video Your
Viral Thank You Gift
Positioned as a Financial Checkup
Tells a Story of Transformation
From Someone Just Like Them
Answers their top 3 questions
about refinancing
Overcomes their top 2 fears and
makes an irresistible offer

29. Step #3
Create Example
Testimonials

30. Step #4
Copy The Email

31. Step #5
Send The Email

32. The Results That We Want
(The Keys To Successful Online Marketing)
 Front Page Rankings
 Overwhelming amount of 5 Star Reviews
 Online testimonials that actually get your phone ringing
 A viral offer to spread your message
A digital platform to spread word of mouth about
your business virally

33. Remember Our Goals?
Generate leads and deals from your existing database
Generate new referral business
Generate new leads and deals from Local Allied
Associates even if you don’t have relationships yet

34. Break Time
Step 1 - Create a new text message
Step 2 - The # you are sending the
message to is 555444
Step 3 - The Body of your Text
Message is Cwj

35. Facebook Marketing For
Mortgage Brokers

37. Source: 6smarketing

38. FacebookStep #1 Profile
Business
Facebook Regular Page Facebook Business Page

39. Creating Your Page

40. Local Business

41. Your Business Information

42. Upload Your Photo

43. Upload Your Photo

44. Create Your About Section

45. Creating Your Page

46. Upload Your Timeline Photo

47. Facebook Business Timeline
Cover image dimension is 851 X 351 pixels
Profile image dimension is 180 X 180 pixels

48. Facebook Business Timeline
There are very strict guidelines on what you
can have in your Timeline Cover
No contact info such as website address, phone
number, email address
No direct call to “Like” your page
No promotions or giveaways. This space is meant for
Branding

49. Facebook Business Timeline
The other major change is to build your “App”
 These allow you to build mini web pages inside your
Facebook Business Profile
 This is where Facebook becomes incredibly powerful
 Don’t worry about the techie stuff! www.fiverr.com

50. Facebook Apps

51. Facebook Apps
This is Where Your
Viral Report Goes!

52. Getting the Party Started and
Generating Leads
Facebook PPC

53. Facebook PPC

54. In Just 3 Days
63 Likes, 6 Emails, 1 Lead

55. How To Run A Facebook Ad

56. How To Run A Facebook Ad

59. Congratulations!
You Now Have All The Fundamentals

60. The Results That We Want
(The Keys To Successful Online Marketing)
 Front Page Rankings
 Overwhelming amount of 5 Star Reviews
 Online testimonials that actually get your phone ringing
 A viral offer to spread your message
 A Facebook profile ready to spread word of mouth
about your business virally

61. Accountability And Timeline
(The Keys To Successful Online Marketing)
 Week 1 – Google Places Page Creation
 Week 2 – Social Alchemy – Modifying the Email
 Week 3 – Social Alchemy - Crafting Your Viral Offer
 Week 4 – Creating Your Facebook Profile

62. Accountability And Timeline
(The Keys To Successful Online Marketing)
 Week 5 – Having Your App Developed
 Week 6 – Launch Facebook PPC
 Week 7 – Inviting your audience and setting up referral Systems
 Week 8 – Maintaining Your Facebook Profile

63. BONUS!

64. Mobile Marketing

65. What is the #1 use for Mobile Phones?

66. Remember Our Text?
15%-30% of email messages actually get read
94% of text messages get read!
75% of text messages get read in
less than 15 minutes!
You have the opportunity to build a mobile database
years before your competition figures this out!

67. How Do You Benefit From Mobile?
ADVERTISE IT!
Text DLC to 555444
Get Instant Rate Updates And
Learn the 3 Mortgage
Questions To Ask That Can
Save You Thousands!

70. Let Me Help Get You Going!
Free half hour consulting session with me!
Get a customized plan to make you money
right away from online marketing!
The Way To Get Started Is To
Quit Talking And Begin Doing.
- Walt Disney