Introduction to Google My Business - Ryan Joos - Expert Session

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Ryan Joos goes over how to get started with Google My Business, a tool meant to help all businesses get recognized by customers.

Education

Introduction to GMB
Google My Business
Ryan Joos
Vulpine Marketing
@ryanjoos

Google My Business
(GMB)
Vulpine Marketing
@ryanjoos

What is GMB?
Vulpine Marketing
@ryanjoos

What is GMB?
Google My Business is Google’s business listing
platform and dashboard. Comparable to Yelp.
Formerly known as Google Local and Google
Places
Vulpine Marketing
@ryanjoos

What does GMB do?
Vulpine Marketing
@ryanjoos

What does GMB do?
● Provides quick business info for users
○ Address
○ Business hours
○ Contact info
● Simpliﬁes business comparison process
○ Reviews
○ Location
○ Price range
○ Menu
Vulpine Marketing
@ryanjoos

Knowledge Graph
Generally comes up when a user does a
branded search example:
Tandoori Oven Idaho Falls
Gives users access to the quick info
● Address
● Phone number
● Business hours
● Website
● Reviews
● Photos
● Menu (or order delivery)
Vulpine Marketing
@ryanjoos

Local Pack
Shows results in or around a particular
location. Generally shows multiple
options for comparison.Example:
Indian food Idaho Falls
● Map with pins
● Business info
○ Business name
○ Business type
○ Hours of operation
● Reviews
Vulpine Marketing
@ryanjoos

Google Maps
Generally used for deeper comparison
(more options). Example:
Mexican food Idaho Falls
● Map with pins (location)
● Business info
○ Business name
○ Business type
○ Phone number
○ Hours of operation
● Reviews
Vulpine Marketing
@ryanjoos

Challenge:
Try selecting a place to eat without
using GMB (or Yelp)
Vulpine Marketing
@ryanjoos

Why does it matter?
Vulpine Marketing
@ryanjoos

Be Found
Vulpine Marketing
@ryanjoos
Site visitors from state were down

Be Compared
Vulpine Marketing
@ryanjoos
Photo views
Read reviews

Be Chosen
Vulpine Marketing
@ryanjoos
60-75% of ﬁrst time caller never coming
to the website

How can I use GMB?
Vulpine Marketing
@ryanjoos

What are some of the GMB features?
Vulpine Marketing
@ryanjoos

Business info, contact info, service
area, business times, etc.
Info
Vulpine Marketing
@ryanjoos

Business info, contact info, service
area, business times, etc.
Info
These can be
super important
Vulpine Marketing
@ryanjoos

How customers search for
your business, what words
they use to ﬁnd you, how
many calls, visits to your
website and much more
Insights
Vulpine Marketing
@ryanjoos

View and respond to
your reviews
Reviews
Vulpine Marketing
@ryanjoos

● Show your work
● Your storefront
● Your oﬃce (business interior)
● Your staff
Photos
Vulpine Marketing
@ryanjoos

Brief company updates, promotions, events,
product promotions etc.
Google Posts

Go into greater detail into the
services you offer.
Example:
Search Engine Optimization (SEO)
as a service under Marketing
Agency
Services

Questions? Reach out!
Vulpine Marketing
@ryanjoos

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