Digital marketing involves promoting brands or products using electronic media such as the internet, mobile phones, and digital television and radio. Effective digital marketing relies on an attractive, mobile-friendly website as the central hub. Other important tactics include blogging to engage readers and build trust, optimizing social media like Facebook and Instagram, getting positive reviews to build trust, using email marketing to communicate with customers, and pay-per-click advertising on search engines like Google AdWords. Creating compelling calls to action is also important to attracting people and driving purchases.

1. Digital Marketing
Equinox & Brandroot
Retail

3. Introduction
the promotion of products or brands via one or more forms of electronic
media. For example, advertising mediums that might be used as part of the
digital marketing strategy of a business could include promotional efforts
made via the Internet, social media, mobile phones and electronic billboards,
as well as via digital and television and radio channels.

5. Web design
Use the Right Web Design
We don’t often think about web design as a marketing tactic, but it can influence
the amount of time and attention a user will spend on your page. Your website is
the center of all your digital marketing efforts, so if your page is not clean, easy to
read, and interesting, it won’t matter how much time you put into strategy
development – you’re still going to lose customers. Create a website that is up-to-
date, attention-grabbing, and most of all, mobile friendly.

6. BLOGGING
Blogs are updated frequently. Whether it's a mommy blog in which a woman shares adventures in
parenting, a food blog sharing new recipes, or a business providing updates to its services, blogs have new
content added several times a week.
• Blogs allow for reader engagement. Blogs are often included in social media because of the ability for
readers to comment and have a discussion with the blogger and others who read the blog makes it
social.

7. Why Is Blogging Is So Popular?
There are several reasons why entrepreneurs have turned to blogging.
• Search engines love new content, and as a result, blogging is a great search engine optimization tool.
• Blogging provides an easy way to keep your customers and clients up-to-date on what's going on, let
them know about new deals, and provide tips. The more a customer comes to your blog, the more likely
they are to spend money.
• A blog allows you to build trust and rapport with your prospects. Not only can you show off what you
know, building your expertise and credibility, but because people can post comments and interact with
you, they can get to know you, and hopefully, will trust you enough to buy from you.
• Blogs can make money. Along with your product or service, blogs can generate income from other
options, such as advertising and affiliate products.

10. Facebook Tips
#1: Post at non-peak times – evenings work great
#2: Post questions
#3: Change the style of the update
#4: Post only link updates
#5: Post different images as links – original graphics do better than stock photos
takeaways:
• Share link posts
• Share in the evenings
• Create a main image/graphic for your post

11. Instagram Tips
#1: Shoot Square
#2: Use a Customized Link Shortened to Track Traffic
#3: Be Strategic With Your Bio Link
#4: Cross-Promote Your Partners
#5: Take Advantage of Trending Hashtags
#6: Drive Instagram Users Into Your Marketing Funnel
#7: Mix Videos and Photos
#8: Leverage Sponsored Ads
#9: Direct Users to Your Most Valuable Content
#10: Use Sponsored Posts
#11: Partner With Instagram Influencers
#12: Make Graphics Shareworthy

13. Site & Company reviews
• Rank Your Business Higher On Search Engine Results
• Reviews Improve Click-Through Rates
• Positive Reviews Build Trust With Potential Customers
• Improves Landing Page Conversions
Top Sites To get reviews
1. Test Freaks.
2. Trusted Reviews.
3. Opinions.
4. Mouth Shut.
5. Consume

14. Frequently asked Questions (FAQ)
#1 Save you time
#2 Build relationships with customers
#3 Identify you as an expert
#4 Improve site navigation
#5 Improve search engine listings
#6 Turn negatives into positives
#7 Highlight key information
#8 Analyse your site

15. E-Mail Marketing
Email marketing is a form of direct marketing that uses electronic mail as a means of communicating
commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or
current customer could be considered email marketing.

16. TYPES OF EMAIL MARKETING CAMPAIGNS
1) The welcome Email Series
2) The standard Promotional Campaign
3) The seasonal Campaign
4) The triggered Email Series
5) The Post-purchase Drip
6) The Connect-via-social Campaign
7) The Newsletter
8) The Abandoned Cart Series
9) The Re-engagement Campaign

17. Pay Per Click (PPC)
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is
clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a
search engine's sponsored links when someone searches on a keyword that is related to their business offering. For
example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results
page.

20. Google Adwords
Google AdWords, Google’s own advertising service which allows you to place search results for your website
on a search engine results page (SERP) by paying for them.
There’s no need to wait for your new site to work its way organically up the rankings. By using paid search
you can see immediate results and it’s not nearly as difficult to use or expensive as you may think.
Paid search
Paid search is the term we use for advertising within the listings of a search engine. These normally appear
at the top of a SERP or to the side, and increasingly look more and more like organic results. At the
moment Google places a small yellow ‘Ad’ label on them.
https://www.wordstream.com/articles/what-is-google-adwords

21. Stratergies to use to create an effective
CALL TO ACTION ( CTA ) for Attracting people
1. Contrasting colors
2. Right shape & Size for the best effect
3. Sense of urgency – Use Words Like ‘hurry’ ‘quickly’ ‘now’ ‘limited’ & such compel the customers to
make the purchase fast
4. Unique words to craft the CTA button
5. Value proportation- ‘’like 20% off, limited edition, sale etc’’.
6. Get personal – like sign me up instead sign up.
7. Adding security features