This webinar featured HubSpot's CEO Brian Halligan and included information about HubSpot's newest inbound marketing software features, feedback on how customers are using them to drive more leads and sales. We shared some of HubSpot's roadmap and vision.

1. Starting In a Few Minutes
• “If you wait until there is
another case study in your
industry, you will be too late.”
• -- Seth Godin

2. Starting In 1 Minute
What gets us into trouble is not
what we don't know it's what we
know for sure that just ain't so?
• -- Mark Twain

3. Brian Halligan
@bhalligan
HubSpot Summer 2010 Show & Tell

4. Today’s Agenda
•Remind me, what is inbound marketing?
•Who & What is HubSpot?
•Talk Is Cheap – Demo!
•Customer Reactions to New Features
•Where is the puck headed?
•Q&A

5. Traditional Marketing

6. Traditional Marketing Is Dead
800-555-1234
Annoying
Salesperson

7. The Market Is Here Now

8. Transformation
Outbound Marketing Inbound Marketing
• Telemarketing • SEO / SEM
• Trade shows • Blogging
• Direct mail • Social Media
• Email blasts • RSS
• Print ads • Free tools/trials
• TV/radio ads • Viral videos

10. Build a moat around
your business

11. Get Found
Convert

12. So What’s HubSpot?

13. HubSpot’s Inbound Marketing System
QUALIFIED TRAFFIC GET FOUND
SEO, Blog, Social Media,
Content Creation
Get Found
CONVERT
Convert Landing Pages, Lead
Nurturing &
Intelligence
ANALYZE
Marketing
SALES Analytics

14. Complete Solution
Social Media Marketing
Blog SEO Analytics IT Expertise
Monitoring Automation
Web
Google Marketing
Wordpress Position Radian6 Eloqua IT Guys
Analytics Sherpa
Gold

16. 1500
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Dec-06
Jan-07
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Aug-07
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Oct-07
Nov-07
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Jan-08
Feb-08
Mar-08
Apr-08
May-08
Emerging Standard
Jun-08
Jul-08
Aug-08
Sep-08
Oct-08
Nov-08
Dec-08
Jan-09
Feb-09
HubSpot Customer Growth
Mar-09
Apr-09
May-09
Jun-09
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
Dec-09
May 2010
Jan-10
Feb-10
Mar-10
2,800 Customers
Apr-10
May-10

17. Thought Leadership

18. Using HubSpot = More Leads

22. Talk Is Cheap
Demo!!!

23. Social Media Monitoring

24. Social Media Reach

25. BETA: Social Lead Intelligence

26. Marketing Integration

27. New: Lead Nurturing

28. "“We’ve … sent more than 10,000 emails
to keep leads engaged. This used to be a
manual process … but because HubSpot
is easy to use and integrated with
our lead capture, we’ve made nurturing a
standard, saving time as we improve
on rapid lead follow up.”
Michelle Wickum
Director of Marketing
SteelMaster Buildings

29. BETA: Lead Segmentation

30. BETA: Email Marketing

31. "HubSpot's software continues to
pleasantly surprise . . . we found the
email marketing feature to be a quick &
easy solution to reach out to our
leads. It was tied into our existing
leads application & just worked."
Jared Mostoller
Marketer
docSTAR

32. HubSpot Salesforce.com Integration

33. Leads API = Any CRM Integration
(…or your
CRM of choice)

34. “. . . this is going to connect the dots
between marketing and sales efforts.
We’ve implemented the beta API for three
clients using Microsoft Dynamics CRM. It
is working great … and gives visibility
into marketing ROI.”
Daniel Lynton
CEO
Lynton Web Solutions

35. Analytics Help Max Out ROI

36. Does HubSpot help
customers do all this?

37. HUG
Oct 5 2010
Cambridge, MA

38. What’s next?

40. Convert

41. Platformization
3rd Party
COPCA
Apps
Proprietary API
CRM WEBSITE
HubSpot
Blogosphere

42. Thank You
See it for yourself @
www.hubspot.com/free-trial
@bhalligan
@kirstenpetra