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Facebook marketing
The document discusses five effective tweaks for Facebook marketing, specifically for hotels, highlighting the importance of strategic posting practices such as using images with call-to-action buttons and choosing effective headline lengths. It emphasizes consumer psychology and the need for timing and personal touches in posts to increase engagement and click-through rates. Case studies, like that of the Khyber Himalayan Resort & Spa, illustrate the impact of these strategies, resulting in significant increases in user engagement and reach.
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Facebook marketing
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- 2. Facebook is aboutPosts, Likes, Shares, and Comments, right? “It’s no Rocket Science.” But, do you feel why some posts go viral on Facebook while yours don’t?
- 3. Do you feelthe need…….The need for Successful Facebook Marketing for your Hotel?
- 4. “ Luck” Not Required Luckhas nothing to do with how your posts are doing. But, What you post, What time do you post, what words you use, has.
- 5. “Why do youneed Facebook Marketing for your hotel in the first place?”
- 6. “Motherload of Traffic” But,how do you get people to click on your Facebook Postings? Because of
- 7. “Facebook is Evolving” Itis Tapping in on Consumer Psychology. How? Here’s How: The ‘Birdie’ tells me, Facebook tracks your connections closely. It will pick the two closest allies you have on Facebook. It will create a new face, which you might find familiar. It will help Facebook sell well.
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- 13. The KHYBER HIMALAYANRESORT & SPA
- 14. About-The KHYBER • TheKhyber Himalayan Resort & Spa is a bastion of luxury and elegance. • Established in 2012 in Gulmarg,the resort is built in a style true to the architectural heritage of Kashmir and has gained a niche for itself in short span of time.
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- 17. Facebook-Result • 57% increasein fans. • 1.8k people talking about it on daily basis on Facebook. • Reach of more than 1.5 lac. • The three months (quarter) data speak of the volume
- 18. “Tweak it Up” Justby making few tweaks, you can drive more Traffic and get more clicks to your postings.
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- 21. Use Images withCall to Action Buttons. Images with call to action button receive 14% more clicks. Did you know that images within the posts are clickable?
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- 23. What Image colorsget most clicks? It isn’t about one color but multiple colors. But, the color that works for me might not work for your website. Generally, images in high contrast get more clicks. For Facebook images use: Blue, White, and Grey colors. You get 20% more clicks when you use these colors in the images
- 24. Which Image willyou click?
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- 26. Did you knowheadline length affects your click-through rate at Facebook ? “Posts with 80 characters or less get 66% more engagement and 15% more clicks.”
- 27. Examples: “Posts with 80characters or less get 66% more engagement and 15% more clicks.” (A great Shot) Or Why ideal length for blog headlines tends to be the ideal length for Facebook headlines? Find it out here. (A spoiler Alert)
- 28. “Time, Date, andFrequency”
- 29. Your posts onThursdayand Friday are likely to get 3.5% more clicks. While posts on Monday and Wednesday get less engagement and clicks. The frequency of posts depend on your branding objectives.
- 30. Just like Cricket,‘Timing’ is everything. Posts at different times have different results: Posts at 1.00 P.M (IST) generate more shares and posts at 3.00 P.M (IST) generate more clicks.
- 31. “Make it aLittle Personal” “It’s Good to Break Rules Sometimes”
- 32. What you’ve gothere is failure to communicate. Go ahead and make your audience’s day. Add a personal touch to your posts. This may be a small tweak, but it gets you 8% more clicks.