This talk took place at Bristol University on 30th April 2019.
In this talk, we will present different components of a digital marketing campaign and their impact on business. We will introduce elements of Brand Awareness, Social Media, Pay-Per-Click (PPC) campaigns and, especially, advantages of SEO (Search Engine Optimisation). We will also look at the examples of user behaviour and perception in terms of a company's digital marketing activities.
Education Post (online education property under South China Morning Post Group)'s presentation on selected digital marketing trends in Hong Kong, including:
Mobile advertising;
WeChat marketing; and
Native Advertising.
Presented by Razlan Manjaji & Jin Wong.
This presentation was given to a class at Art Institute of Phoenix. It covers very high-level digital marketing concepts. Students also took a quiz during the class, which is covered in slides 6-16.
This talk took place at Bristol University on 30th April 2019.
In this talk, we will present different components of a digital marketing campaign and their impact on business. We will introduce elements of Brand Awareness, Social Media, Pay-Per-Click (PPC) campaigns and, especially, advantages of SEO (Search Engine Optimisation). We will also look at the examples of user behaviour and perception in terms of a company's digital marketing activities.
Education Post (online education property under South China Morning Post Group)'s presentation on selected digital marketing trends in Hong Kong, including:
Mobile advertising;
WeChat marketing; and
Native Advertising.
Presented by Razlan Manjaji & Jin Wong.
This presentation was given to a class at Art Institute of Phoenix. It covers very high-level digital marketing concepts. Students also took a quiz during the class, which is covered in slides 6-16.
Digital marketing is a high-demand profession with endless possibilities for people who are interested in technology. This presentation provides a brief overview of digital marketing, why it is important, and some of the career options available in this field.
July 2018 Digital Marketing Roundtable: Keeping Up With DigitalMichael Jurkowski
It is an undeniable fact that technology has and is continually changing the way we do business. However, sometimes as marketers we fail to realize just how much and how often technology is changing and find our strategies and tactics falling behind. We’ll discuss the most recent updates in digital marketing channels, from new Google Algorithm changes effecting your SEO potential to programmatic ad planning and buying to take your digital ads to the next level. Come learn, share, and grow with us at the next Digital Marketing Roundtable event.
Social media marketing is still a buzzword to many, but SEO is still a mystery. There’s a clear need to have a defined strategy and model to make a success with digital marketing campaigns. At the moment, many brands does not have a clear process and model regarding SEO and social media to reach business goals and there's no way to measure social media ROI.
To move forward and make sure you reach your business goals using SEO and social media, you need an SEO and social media model that works and a strategy to measure ROI.
If you're looking to understand the fundamentals of digital marketing, this is the 101 presentation for you. This is part of the digital marketing Webinar series that are run for business owners, digital marketing practitioners and marketing managers to enable them to get an overview of what constitutes digital marketing and how online marketing works.
To know more about the author please connect with me on LinkedIn or at Twitter at @aon_menon
Digital marketing can be overwhelming. What is SEO? How can I use social media? Do I need a mobile website? Find out answers to theses digital marketing questions -- and more!
Using Lead Intelligence to Close More SalesVbout.com
Are you using lead intelligence to close more sales? If not, think about this finding from the Aberdeen Group in their "State of Marketing Automation 2014" report:
Best-in-Class companies saw a 36% conversion rate from marketing response (raw lead) to marketing-qualified lead (MQL) vs. 18% for All Others
Or maybe you are using lead intelligence but not seeing significant benefits or increased sales? Learn in this slideshare how to mine your data to understand and nurture your leads with the right content and too
Video Marketing to Drive Business Growth Vbout.com
Most marketers are aware of the importance of video and the intense rate at which it is becoming the most important content. The rise of smartphones and faster data speeds have all led to an increase in accessibility and the data shows that people prefer videos more than other content.
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
Digital Marketing Services India offers most reliable and effective Online Marketing Services which include Website Designing, Social Media Marketing, SEO, PPC & Marketing Campaigns - http://digitalmarketingservicesindia.in/
Website and Marketing by Digital Marketing Services India - http://digitalmarketingservicesindia.in/
Digital Marketing For Small Businesses
Small Business Digital Marketing
- For your small business to be noticed, a digital marketing strategy is must and compulsory now.
Digital Marketing Strategies for TravelPedro Tavares
Travel Business is facing disruptive challenges. New consumer trends, different experiences and expectations demand some industry reinvention. This presentation is about understanding this new traveler and to explore how (digital) communication with new tools and better consumer knowledge can bring the competitive advantage to keep ahead of the competition.
This deck was created to showcase some of the various tools and capabilities that our company has. The deck is segmented in to pieces so that a salesperson can select the content that is relevant to their pitch.
I designed the entire deck, based off of a template that was company approved previously. The wheel concept allows for interactivity, and serves as a link to each segment. The overall style is somewhat sterile since it is made for a corporate setting, but I think overall it has a nice and clean aesthetic.
Wolfgang Essentials 2016 - The 3 Dimensions Of Channel AttributionWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. David and Zoran discussed Channel Attribution during part two of the event.
Wolfgang Essentials 2016 - The Cross-Channel Gospel ChoirWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. Alan Coleman, CEO of Wolfgang, spoke about Cross Channel Marketing during part one of the event. These are his slides.
Digital marketing is a high-demand profession with endless possibilities for people who are interested in technology. This presentation provides a brief overview of digital marketing, why it is important, and some of the career options available in this field.
July 2018 Digital Marketing Roundtable: Keeping Up With DigitalMichael Jurkowski
It is an undeniable fact that technology has and is continually changing the way we do business. However, sometimes as marketers we fail to realize just how much and how often technology is changing and find our strategies and tactics falling behind. We’ll discuss the most recent updates in digital marketing channels, from new Google Algorithm changes effecting your SEO potential to programmatic ad planning and buying to take your digital ads to the next level. Come learn, share, and grow with us at the next Digital Marketing Roundtable event.
Social media marketing is still a buzzword to many, but SEO is still a mystery. There’s a clear need to have a defined strategy and model to make a success with digital marketing campaigns. At the moment, many brands does not have a clear process and model regarding SEO and social media to reach business goals and there's no way to measure social media ROI.
To move forward and make sure you reach your business goals using SEO and social media, you need an SEO and social media model that works and a strategy to measure ROI.
If you're looking to understand the fundamentals of digital marketing, this is the 101 presentation for you. This is part of the digital marketing Webinar series that are run for business owners, digital marketing practitioners and marketing managers to enable them to get an overview of what constitutes digital marketing and how online marketing works.
To know more about the author please connect with me on LinkedIn or at Twitter at @aon_menon
Digital marketing can be overwhelming. What is SEO? How can I use social media? Do I need a mobile website? Find out answers to theses digital marketing questions -- and more!
Using Lead Intelligence to Close More SalesVbout.com
Are you using lead intelligence to close more sales? If not, think about this finding from the Aberdeen Group in their "State of Marketing Automation 2014" report:
Best-in-Class companies saw a 36% conversion rate from marketing response (raw lead) to marketing-qualified lead (MQL) vs. 18% for All Others
Or maybe you are using lead intelligence but not seeing significant benefits or increased sales? Learn in this slideshare how to mine your data to understand and nurture your leads with the right content and too
Video Marketing to Drive Business Growth Vbout.com
Most marketers are aware of the importance of video and the intense rate at which it is becoming the most important content. The rise of smartphones and faster data speeds have all led to an increase in accessibility and the data shows that people prefer videos more than other content.
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
Digital Marketing Services India offers most reliable and effective Online Marketing Services which include Website Designing, Social Media Marketing, SEO, PPC & Marketing Campaigns - http://digitalmarketingservicesindia.in/
Website and Marketing by Digital Marketing Services India - http://digitalmarketingservicesindia.in/
Digital Marketing For Small Businesses
Small Business Digital Marketing
- For your small business to be noticed, a digital marketing strategy is must and compulsory now.
Digital Marketing Strategies for TravelPedro Tavares
Travel Business is facing disruptive challenges. New consumer trends, different experiences and expectations demand some industry reinvention. This presentation is about understanding this new traveler and to explore how (digital) communication with new tools and better consumer knowledge can bring the competitive advantage to keep ahead of the competition.
This deck was created to showcase some of the various tools and capabilities that our company has. The deck is segmented in to pieces so that a salesperson can select the content that is relevant to their pitch.
I designed the entire deck, based off of a template that was company approved previously. The wheel concept allows for interactivity, and serves as a link to each segment. The overall style is somewhat sterile since it is made for a corporate setting, but I think overall it has a nice and clean aesthetic.
Wolfgang Essentials 2016 - The 3 Dimensions Of Channel AttributionWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. David and Zoran discussed Channel Attribution during part two of the event.
Wolfgang Essentials 2016 - The Cross-Channel Gospel ChoirWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. Alan Coleman, CEO of Wolfgang, spoke about Cross Channel Marketing during part one of the event. These are his slides.
Wolfgang Essentials 2016 - Essential Adwords UpdatesWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. Rob & Brendan discussed recent Adwords updates during part one of the event. These are his slides.
Wolfgang Essentials 2016 - Constantin Gurdgiev - The Online EconomyWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. One of the speakers was the renowned economist Constantin Gurdgiev, who spoke on a couple of different topics relating to The Online Economy during part one of the event. These are his slides.
Wolfgang Essentials 2016 - Essential Facebook UpdatesWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. Roisin discussed recent Facebook updates during part one of the event. These are her slides.
Wolfgang Essentials 2016 - Migrating Offline Budget OnlineWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. Brendan discussed offline and online budgets during part two of the event. These are his slides.
On June 10th 2016, we held our annual Wolfgang Essentials event at The Foundry, at Google in Dublin. The last part of the talk consisted of a short series of talks:
Luke: Essential SEO - The Spider Trap
Daniel: Essential SEO - The Native Ad Play
Kevin: Essential SEO - Structured Data
Kenia: Facebook Video VS Youtube
Roisin: The Authentic Advertising Revolution
Anna: The Facebook Audience Triple Play
John: Calculate Your In-store Conversions
Beth: The Web's Most Underrated Conversion Tactic
Alan: SERP Trend
Wolfgang Essentials 2016 - Critical Content & VideoWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. Michaela and Kenia discussed content and video during part two.
Making Sense of Internet Marketing for Manufacturers for the 2010 CMBCSite-Seeker, Inc.
Making Sense of Internet Marketing for Manufacturers was given at the 2010 CONNSTEP Manufacturers and Business Conference. It outlines many different techniques to help manufacturers grow their business online through the use of SEO, SEM, Social Media, and Web Analytics.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Digital Marketing: The Essential ToolkitHarley Rivet
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
How to Optimise the Efficiency of Your Digital CommunicationLa French Tech
Discover 6 easy tips that will help you to get the maximum out of your digital communication. Optimize your paid media and owned media approach of the Internet in order to generate online visibility and improve your digital ROI.
Presentation social media marketing for Real Estate Er Sandeep Pandey
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Social Media Advertising With Google Wildfire and Polk Data Brian Pasch
Brian Pasch discusses Social Media Advertising with the Google Wildfire in this webinar that was presented in September 2013. Learn how to leverage Facebook advertising and Polk data targeting to sell more cars.
Paid Social Advertising: Now, Next and What Works BestR2integrated
This year r2i was proud to co-host a presentation with Adobe at the Seattle Interactive Conference (SIC). R2i's Page Sands and Monica Lay, Senior Product Marketing Manager at Adobe, led a discussion on paid social advertising.
Presentation: Paid Social Advertising: Now, Next and What Works Best
With the drop-off in organic social engagement between brands and customers, the value of paid advertising has come full circle and is a critical component of a scalable social marketing strategy to reach targeted audiences and make an impact. This session reviews the current landscape of paid social media on the leading social channels, why brands need paid media to reach a target audience and how they can use specific targeting, budgeting and forecasting tools to optimize social media campaigns.
- How to leverage the right mix of paid social channels based on audience and objectives
- How to navigate the various targeting options on the leading social platforms
- How to engage audiences using different content-types
- How to use the right metrics to know if your campaigns are working
- How to optimize campaign performance to get real business results
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
3XE and HeroConf Workshop: Sentiment Analysis and Machine LearningWolfgang Digital
Kenia and Zoran recently took delivered this workshop at 3XE in Dublin and HeroConf in London, discussing the benefits of analysing and leveraging machines learning to better understand sentiment in digital advertising
How Digital Marking Can Pay For Itself - Amplify Digital Conference CorkWolfgang Digital
Wolfgangers, Anna and Beth, joined some of Ireland's leading digital influencers at a two-day digital marketing conference in Cork. Here are the slides from their talk on How to Digital Marking Can Pay For Itself
Wolfgang Essentials 2017 - 3 Things I Learnt About TreesWolfgang Digital
Wolfgang Digital held their annual digital marketing conference in the Google Foundry on June 16th 2017. This was the last talk of the day, where Al spoke about 3 things he learned about trees, and about Wolfgang Forestry.
Wolfgang Essentials 2017 - Audience Building with ContentWolfgang Digital
Wolfgang Digital held their annual digital marketing conference in the Google Foundry on June 16th 2017. Michaela spoke about building audiences and the value of email.
Wolfgang Essentials 2017 - Facebook Shopping - How To Steal Competitors' RevenueWolfgang Digital
Wolfgang Digital held their annual digital marketing conference in the Google Foundry on June 16th 2017. Natalie spoke about how to steal your competitors' revenue using Facebook Shopping.
Wolfgang Essentials 2017 - Google Shopping Eats SERPSWolfgang Digital
Wolfgang Digital held their annual digital marketing conference in the Google Foundry on June 16th 2017. Wolfganger Ciaran spoke about Google shopping and voice search changing the future of the SERP.
Wolfgang Essentials 2017 - Tracking In-Store Sales - ONLINE!Wolfgang Digital
Wolfgang Digital held their annual digital marketing conference in the Google Foundry on June 16th 2017. Wolfganger Sarah spoke about tracking in-store sales online with Facebook.
Wolfgang Essentials 2017 - The Future of Search Belongs to People! - Are You ...Wolfgang Digital
Wolfgang Digital held their annual digital marketing conference in the Google Foundry on June 16th 2017. Wil Reynolds from Seer Interactive came from Philadelphia to speak about the future of search.
Wolfgang Essentials 2017 - The Twin Tech Earthquakes of 2016Wolfgang Digital
Wolfgang Digital held their annual digital marketing conference in the Google Foundry on June 16th 2017. Al, Rob and Zoran spoke about the twin tech earthquakes of 2016.
Wolfgang Essentials 2017 - The Next Evolution of the Advertising ExperienceWolfgang Digital
Wolfgang Digital held their annual digital marketing conference in the Google Foundry on June 16th 2017. Wolfganger Darrel spoke about 360 video and VR - the next evolution of the advertising experience.
Wolfgang Essentials 2017 - Top Data Priority for 2017: AttributionWolfgang Digital
Wolfgang Digital held their annual digital marketing conference in the Google Foundry on June 16th 2017. Aidan Kenny from Google spoke about the top data priority for 2017 - cross channel measurement and attribution.
Wolfgangers Kenia and Roisin spoke at SMX London on May 24th 2017 about integrating search into cross- channel marketing campaigns. This is a case study on the importance of integration.
Wolfgang Digital's Head of Content, Michaela Simpson, spoke at Amsterdam's Content Marketing Fast Forward in May 2017. Michaele talks about how to bring savings and investments to life through content marketing.
Wolfgang Digital's Michaela and Kevin dive into the challenges faced by content marketers to demonstrate ROI. They bring their solutions to life through a successful case study, originally delivered at the 3XE Digital Marketing Conference in Croke Park, Dublin.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
7. Agenda
1. Wolfgang News
2. Now & Next in Paid
Search
3. The Evolution of Display
4. Visual Content
5. The UGC Social Sweet
Spot
6. Customer-Centric SEO
7. Hangin Out With Rand
8. 5 Actionable
Takeaways
9. Q&A
10. Last Person Standing
Quiz
11. Bath Time
19. 1. Best Agency
2. Best Search - UNICEF
3. Best Search - Iclothing
4. Best Retail - Iclothing
5. Best Travel – Camino
Ways
6. Big Data
7. Best Company
26. Now & Next in Paid Search
• Brendan Almack
• Ciaran Murphy
• Rob Beirne
27. How Many Adwords Innovations in
Q3 2014?
1. Product ratings on Google Shopping
2. New shipping configuration tool available in
Google Merchant Center
3. Search Network with Display Select
4. New Shopping Campaigns Upgrade Tool
5. Close variant matching for all exact and phrase
keywords
6. Introducing Website Call Conversions
7. Using Google Search and YouTube to Promote
Your App
8. Product Listing Ads become Google Shopping
9. New display ads formats for a multi-screen world
10. Google Shopping: automatic item updates
11. Estimated cross-device conversions, now
available for display
12. A simpler way to manage your business locations
in AdWords
13. Scale your Shopping campaigns with bulk uploads
and AdWords Editor
14. Advertising on your schedule with AdWords
Express
15. Introducing Dynamic Sitelinks
16. Making it easier to build rich and engaging mobile
ads for the Google Display Network
17. Call out Extensions
18. Product Listing Ads now on search network
19. New look mobile search ads
20. Local inventory ads expand to more countries and
formats
21. Announcing Ad customiser
28. Now & Next in Paid Search
• Brendan Almack
• Ciaran Murphy
• Rob Beirne
60. 80-90% of downloaded apps are used only
once.
Source: http://www.digitaltrends.com/mobile/16-percent-of-mobile-userstry-out-a-buggy-app-more-than-twice/
70. How do you connect with consumers when they
aren’t necessarily searching for you?
71. There’s a solution available for every stage of the
funnel
Awareness
Consideration
Purchase
Advocacy
Demographics Affinity (TV) Audiences
In-Market Audiences Similar Audiences
Remarketing:
- Standard
- Dynamic
73. Lightbox with multi-video Launched
Use case
Videos (2-5)
Logo
Background image
CTA Buttons (optional)
Assets
Showcase your brand
commercials in one User
experience
74. Lightbox with video + image Launched
Use case
Video
Images
Assets
Showcase your product
images and video
commercial
75. Lightbox with video + mapsIn BETA
Use case
Video
Logo
Maps feed
Assets
Showcase your brand
commercial and show
the nearby stores
Tap map to open locations
76. Lightbox with images + mapsLaunching Nov-Q4
Use case
Images
Logo
Maps feed
Assets
Showcase your brand’s
image gallery and show
nearby stores
Swipe image to view more
In BETA
77. It’s hard to stay top of mind when half your budget
is wasted on ads that are never seen
54%
$22Bin wasted advertising
of display ads are never seen leading to
78. With Viewable Impressions, you can reach your
target audience with zero wasted brand spend
On screen
Pay for impression
Not on screen
Do not pay for impression
80. Travel Industry Example:
Camino Ways
Journey Paths to
purchase can be very
long and complex
Average length of
purchase journey is 24
days
Users will make an
Average of 21.6 site
visits before making a
purchase
(Google UK
Whitepaper 2011)
81.
82. Hannibal – The Man with the Plan
& the Data
• 60% Irish Adults have a Facebook account
• 72% look at Facebook every day (growing)
• Lots of juicy data – (much more than Google)
• 3 New/improved Features in 2014
83. Feature 1: Targeting
• Interests e.g. Walking/hiking
• Custom audiences – From an email list
• Lookalike Audiences – Based on the email list
• Cross device targeting
84. Custom & Lookalike Audiences
• Email list (3,000 Irish emails)
• Lookalike Audience built from similar
characteristics (110,000)
87. Great Formats = Great Results
• Newsfeed ads – it’s native advertising!
• Look at those low Cost Per Clicks!
• And huge volume of traffic – you’d be crazy not
to!
88. Feature 3: Advocacy – putting the
“Face” in Facebook
• Allows your audience to share your marketing in
a way that Display ads can’t.
• Recommendations from user to user
90. Recap
1. Data: Facebook knows you more intimately than any other
platform – your wishes & desires
2. Formats: Low CPCs, high Volume of traffic
3. Targeting: Better targeting options
4. Cross Device Targeting: People rather than cookies
5. Creates Advocacy: Recommendations from user to user
6. Exciting Innovations in 2015 – watch this space
163. Site Speed for Conversion &
Engagement
• -7% Conversions
Source: Aberdeen Group
164. Relevance - Engagement
Pogo sticking
Evidence of an irrelevant or
content light landing page
Doesn’t answer the
questions that searchers
are asking
165. Fix Pogo Sticking & Drive Engagement
Get inside the mind of the
searcher
Build a landing page that
answers
questions/concerns
Encourage engagement
166. Authority – Attracting Links & Build
Your Brand
Content to facilitate outreach
Quality content that attracts social links
Build your Brand
208. True Bounce Rate
• Measure a website visit after a set piece of
time
• One amendment to Analytics Code
• setTimeout("_gaq.push(['_trackEvent',
'30_seconds', 'read'])",30000)
209.
210.
211.
212. 2/ Do I get more traffic than my
competitors?
Use Google Analytics Benchmarking
Reports to find out.
236. 3.Which of the following AdWords innovations
allows you to target people who have already
been on your website when they are on Google
search
RSLAs DSAs
258. 14. In Google Analytics if there is 2 touch-points
prior to a conversion: Paid Search and then
Direct, the conversion will be attributed to:
Direct Paid Search
Shines a light where there had been darkness
Budget goes to he who keeps score best
Cleber
32% of smartphone users make a call after performing a search
I know paid search is adding value beyond the trackable conversion and as a direct reposne marketer, I’m greedy for conversions.
Open with generic keyword conundrum – screenshot of search for dresses
Get rid of rlsa here, rossa spoke about them at the last event
?
Multiplier effect
Emphasise that it is combining advanced adwords tactic to great effect. Conv rate solves the generic keyword conundrum
CTR does not increase but people who do click have that sense of urgency
I’m going to talk about the greatest advertising platform in the world – Facebook advertising!
Well for some industries, like the travel industry it can be the most effective advertising platform and here’s why.
Oh and What better way to explain the 4 top features of Facebook advertising than using the A team.
So because the journey to purchase is so long, there are multiple opportunities for some smart social media marketing and this is where Facebook comes in.
Let’s talk about something that is equally as frightening as it is exciting – how much data Facebook holds on its users.
Hannibal – the man with the plan, So let’s say that Hannibal has all the data you could want on your user.
If Hannibal was a digital marketer he would surely use Facebook advertising.
I’m going to cover 4 new & improved features.
Interests – whereas Google can only capture users based on intent, Facebook can play a role in reaching out to a user who is most likely to engage with your product.
Murdoch
The A team – Hannibal, Face, Murdock (, B.A. Baracus (strong man)
Military police - Google
So let’s take it a step further – we know that the journey to purchase in the travel industry is _______
Tailor ads according to where the user is on the purchase journey
So once we have our audience – let’s look at how we can target them
It’s almost like a Focus Group Session.
45% of Irish adults aged 15 – 35 surveyed for a Youth Mobile use survey (http://thinkhouse.ie/downloads/mobilereport/Full-Report-Thinkhouse-Mobile-Youth-Survey.pdf)
said they have purchased something that was recommended on Facebook
You can’t buy that, well maybe you can but you gotta give your advertising dollahs to Facebook to get it.
Raw materials for our narrative
Really frustrating
Use a dataset to create a mindset
Daft were bold enough to go away from their brand.
Black background with bright colours depresses people.
Unecxted
If you are renting and living in Ireland this is relevant to you.
Pull them deeper into the narrative
Keep interested but they know a bit – credibility, I know a bit about this
Couldn’t get more personal than talking to people about their bedrooms
Second last piece – working up the anger
To really annoy you
If you are renting you are wasting your money because people who own their gaff are paying half
And that’s how we left you
“Misery Loves Company”
Use the visuals, personalise the creative, evoke emotion
Read out the targeting first ad
One sentgence
Just one sentence
One sentence
Why did daft do well?
Prolonged Interest & 5 times the traffic
90 interactions
NOT Customers
1. spend 2. marketing asset – start with what I knew about the iclothing customer.
iClothing on social / one way convo /
Were advertising for iClothing. Engaging with each other positive re enforcment encouragement community - advocacy
Real life situations
At the beginning of this pres. I mentioned that the loyalty and advocacy of the iclothing customer that would be a successful campaign. And we were right. This loyalty is represented in our results/.
authentic images have a 10 fold increase in engagement. Loyalty results – analytics advocacy results - engagement
We were very specific in who we targeted and used sophisticated targeting options such as CA on FB. The learnings we made as we went along…..
Total success. Three case studies with various different parts of this formula. repeatedly use this slide to illustrate each client. Which will add the most value the quickest
Total success. Three case studies with various different parts of this formula. repeatedly use this slide to illustrate each client. Which will add the most value the quickest
Type car insurance into google, as 27,000 people do a month in Ireland, and 123 is number 1
thinkglinks
Volume for keywords.
Social Traffic Bounces, acceptable bounce rate
Allows you to compare your property’s performance to that of your industry peers. There are over 1600 industries to choose from & you can further refine the data by traffic levels and geographic location.
Based on anonymous data shared with Google – in turn you will see other shared data.