This document outlines how to conduct interviews with subject matter experts (SMEs) to gather information for content creation. It recommends preparing questions in advance, conducting interviews as conversations where SMEs can freely share their perspectives, and then analyzing the interviews and translating key insights into webpage copy. The goal is to capture an SME's expertise while making the content succinct, organized and easy for readers to understand. Examples of interview questions are provided along with a mock interview analysis and revised webpage copy based on the interview. Overall it presents a process for gleaning essential information from SMEs in a way that produces optimized online content.
This is 20 years of experience planning 1000+ websites in a one-hour webinar. In this session, we’ll break down the big factors in conversion optimization. You’ll learn how to:
Use Analytics to look for leaks in the bucket
Use content to compel more visitors to
Use the latest lead gen tools to engage with visitors
Use questions to discover psychological triggers
After careful analysis of the websites of the top financial services companies, we are presenting the UX best practices (or at least common practices) so we can all compare, contrast and find opportunities.
B Corp Marketing Series: 7 Ways to Write Web Content That Gets Opened, Read a...Orbit Media Studios
A few small changes can mean the difference between tons of traffic and ...crickets. As a purpose-driven organization, can you afford for your message to go unheard?
Budgets tightened. Campaigns look tone-deaf. Events are cancelled. Most importantly, your audience is literally afraid for their personal health and safety.
What kind of marketing makes sense?
There are actually quite a few opportunities that have suddenly appeared. These are actions you can take today, with the time you have in front of you that can drive durable gains. These are the marketing actions that can position you for the recovery.
This session will cover a list of high-impact actions that strengthen the foundations of a brand. What’s the saying? “Never let a crisis go to waste.”
Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...Orbit Media Studios
What are your visitors doing? What aren’t they doing? Where are they coming from? Which marketing activities are making a difference?
If you have Analytics, you have insights waiting to be discovered. This is the session where Andy Crestodina shows you step-by-step how to set things up, find insights and take action. Be prepared to level-up your digital marketing expertise.
This is 20 years of experience planning 1000+ websites in a one-hour webinar. In this session, we’ll break down the big factors in conversion optimization. You’ll learn how to:
Use Analytics to look for leaks in the bucket
Use content to compel more visitors to
Use the latest lead gen tools to engage with visitors
Use questions to discover psychological triggers
After careful analysis of the websites of the top financial services companies, we are presenting the UX best practices (or at least common practices) so we can all compare, contrast and find opportunities.
B Corp Marketing Series: 7 Ways to Write Web Content That Gets Opened, Read a...Orbit Media Studios
A few small changes can mean the difference between tons of traffic and ...crickets. As a purpose-driven organization, can you afford for your message to go unheard?
Budgets tightened. Campaigns look tone-deaf. Events are cancelled. Most importantly, your audience is literally afraid for their personal health and safety.
What kind of marketing makes sense?
There are actually quite a few opportunities that have suddenly appeared. These are actions you can take today, with the time you have in front of you that can drive durable gains. These are the marketing actions that can position you for the recovery.
This session will cover a list of high-impact actions that strengthen the foundations of a brand. What’s the saying? “Never let a crisis go to waste.”
Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...Orbit Media Studios
What are your visitors doing? What aren’t they doing? Where are they coming from? Which marketing activities are making a difference?
If you have Analytics, you have insights waiting to be discovered. This is the session where Andy Crestodina shows you step-by-step how to set things up, find insights and take action. Be prepared to level-up your digital marketing expertise.
In this session, you'll learn:
When it's time do a content audit
How to determine what to do with old content: Keep, Kill, or Clean up
What gaps exist in your current marketing mix, and how to fill them
Where to dedicate resources for new content creation
Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...semrush_webinars
Building and maintaining strong relationships with your customers (and potential customers) is critical to the success of your business. After all, happy customers equal a more successful business. This presentation focuses on helping you learn how to build trust with your audience by delivering relevant, educational content in a personal, consistent way.
Some SEO-companies who use our software claim that Web CEO can substitute a few employees at once. Help your boss to save some money by purchasing Web CEO for your daily SEO-routine automation.
Everything we know about Search Marketing is changing and changing fast. It is essential to understand where the industry is heading and what to focus your time on, which this presentation helps to lay out for you.
You are creating great content - but is anyone seeing it? Nicholas and Cody of Page One Power discuss the four stage building link building cycle and how you can use it to increase your rank and reach.
The “80/20 Rule” tells us that 80% of results come from 20% of the efforts. In marketing is feels more like 90/10. But what’s getting the results? Which content is in the top 10 percent? Which pages? Which sources of visitors?
We'll cover...
Which articles and topics get the best results in which ways
How to measure the relative value of various traffic sources
How to use Analytics to see the performance of each sales pages
Check the performance of your navigation, links and calls to action
The customer journey has become very complex – there are so many touch-points that influence the ultimate buying decision.
Oftentimes, the customer journey begins with a high-intent search. Crafting and serving up strong, relevant ads will bring the lead directly to your website. However, keeping the potential customer on your website long enough to convert is challenging – this is where live chat comes in. It acts as a powerful conversion tool to facilitate a positive customer experience ending in a sale.
If you want to boost conversion rates in the buying cycle, our search and chat experts Armen Vartanyan of WordStream and Sebalis Davis of Pure Chat, are here to help. Join us for this live webinar to learn how to perfect the customer journey through key touch-points like paid search and live chat.
During the webinar, you'll learn:
-How the customer journey has evolved
-How to capture more conversions through paid search
-How to identify if you should implement a live chat function
#SEJThinkTank: Discover the Power of Link Building w/Jon Ball of PageOne PowerSearch Engine Journal
Building good links that make sense has always required manually promoting your website to the right audience in a persuasive manner. Jon’s presentation will show you what strategic, white hat link building looks like in today’s world.
How To Create Blog Posts Your Readers Will Want To ShareScripted.com
On January 21, Scripted's Chief Revenue Officer — J.D. Peterson — and InboundWriter's CEO, Skip Besthoff, teamed up to talk about how marketers can make their articles more shareable. From discussing idea generation to debunking common content myths, the two provided actionable ways marketers can get their content ready for their readers to share today.
SearchLove San Diego 2017 | Joel Klettke | Don't Buy Your Customer a Beer: Ho...Distilled
Want to convert better? Then you need to learn how to steal your best copy right out of your client's mouths. In this session, Joel will share a proven process for collecting and then translating customer feedback into copy that obliterates objections and moves prospects to act.
Masters of Marketing -- Let it Gooo: When You Just Can’t Get That Email BackDarmini Kara
In today’s Masters of Marketing Webinar, AgencyBuzz Coordinator Heather Galloway discussed the many ways to recover from email marketing mistakes and blunders.
Here’s the thing:
Analytics is a decision support tool
Analytics is an early warning system
Analytics is a lie detector test
But it’s none of those things unless you approach it with an open mind and the proficiency to use the tools.
Networking, Relationships and Growing Your Personal BrandOrbit Media Studios
It’s what you know. It’s who you know. These are the two key factors in success. Without a deliberate plan to grow your network and build relationships, you’re missing out.
In this presentation we'll cover:
How to connect with (and work with) influencers
How to form and run small groups that push you up the learning curve fast
The single biggest factor in turning strangers into acquaintances and acquaintances into friends
It only takes a few minutes to find the nuggets of truth that will make you a better marketer. We’ll show you how to access those insights and then act quickly to drive better results from your site.
This presentation is useful even if you never logged into Google Analytics.
Sales: Targeting and Optimizing Your Interpreter Agency to Your Primary CustomerWing Butler
In this session, Wing will lead participants through a process that assists in identifying who the customer is, how to target them and how to optimize systems to track and close these customers.
In this session, you'll learn:
When it's time do a content audit
How to determine what to do with old content: Keep, Kill, or Clean up
What gaps exist in your current marketing mix, and how to fill them
Where to dedicate resources for new content creation
Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...semrush_webinars
Building and maintaining strong relationships with your customers (and potential customers) is critical to the success of your business. After all, happy customers equal a more successful business. This presentation focuses on helping you learn how to build trust with your audience by delivering relevant, educational content in a personal, consistent way.
Some SEO-companies who use our software claim that Web CEO can substitute a few employees at once. Help your boss to save some money by purchasing Web CEO for your daily SEO-routine automation.
Everything we know about Search Marketing is changing and changing fast. It is essential to understand where the industry is heading and what to focus your time on, which this presentation helps to lay out for you.
You are creating great content - but is anyone seeing it? Nicholas and Cody of Page One Power discuss the four stage building link building cycle and how you can use it to increase your rank and reach.
The “80/20 Rule” tells us that 80% of results come from 20% of the efforts. In marketing is feels more like 90/10. But what’s getting the results? Which content is in the top 10 percent? Which pages? Which sources of visitors?
We'll cover...
Which articles and topics get the best results in which ways
How to measure the relative value of various traffic sources
How to use Analytics to see the performance of each sales pages
Check the performance of your navigation, links and calls to action
The customer journey has become very complex – there are so many touch-points that influence the ultimate buying decision.
Oftentimes, the customer journey begins with a high-intent search. Crafting and serving up strong, relevant ads will bring the lead directly to your website. However, keeping the potential customer on your website long enough to convert is challenging – this is where live chat comes in. It acts as a powerful conversion tool to facilitate a positive customer experience ending in a sale.
If you want to boost conversion rates in the buying cycle, our search and chat experts Armen Vartanyan of WordStream and Sebalis Davis of Pure Chat, are here to help. Join us for this live webinar to learn how to perfect the customer journey through key touch-points like paid search and live chat.
During the webinar, you'll learn:
-How the customer journey has evolved
-How to capture more conversions through paid search
-How to identify if you should implement a live chat function
#SEJThinkTank: Discover the Power of Link Building w/Jon Ball of PageOne PowerSearch Engine Journal
Building good links that make sense has always required manually promoting your website to the right audience in a persuasive manner. Jon’s presentation will show you what strategic, white hat link building looks like in today’s world.
How To Create Blog Posts Your Readers Will Want To ShareScripted.com
On January 21, Scripted's Chief Revenue Officer — J.D. Peterson — and InboundWriter's CEO, Skip Besthoff, teamed up to talk about how marketers can make their articles more shareable. From discussing idea generation to debunking common content myths, the two provided actionable ways marketers can get their content ready for their readers to share today.
SearchLove San Diego 2017 | Joel Klettke | Don't Buy Your Customer a Beer: Ho...Distilled
Want to convert better? Then you need to learn how to steal your best copy right out of your client's mouths. In this session, Joel will share a proven process for collecting and then translating customer feedback into copy that obliterates objections and moves prospects to act.
Masters of Marketing -- Let it Gooo: When You Just Can’t Get That Email BackDarmini Kara
In today’s Masters of Marketing Webinar, AgencyBuzz Coordinator Heather Galloway discussed the many ways to recover from email marketing mistakes and blunders.
Here’s the thing:
Analytics is a decision support tool
Analytics is an early warning system
Analytics is a lie detector test
But it’s none of those things unless you approach it with an open mind and the proficiency to use the tools.
Networking, Relationships and Growing Your Personal BrandOrbit Media Studios
It’s what you know. It’s who you know. These are the two key factors in success. Without a deliberate plan to grow your network and build relationships, you’re missing out.
In this presentation we'll cover:
How to connect with (and work with) influencers
How to form and run small groups that push you up the learning curve fast
The single biggest factor in turning strangers into acquaintances and acquaintances into friends
It only takes a few minutes to find the nuggets of truth that will make you a better marketer. We’ll show you how to access those insights and then act quickly to drive better results from your site.
This presentation is useful even if you never logged into Google Analytics.
Sales: Targeting and Optimizing Your Interpreter Agency to Your Primary CustomerWing Butler
In this session, Wing will lead participants through a process that assists in identifying who the customer is, how to target them and how to optimize systems to track and close these customers.
Lean Analytics - Communication Layer into the World of BusinessBen Yoskovitz
Lean Analytics is more than just understanding what to track and when. Lean Analytics (and data in general) is about communication within an organization. This is a 1-day workshop I conducted at CrunchConf 2016 in Budapest with a group of data analysts and data scientists to help them understand their role, through the use of analytics, within a larger organization.
The Whole Trick to SUCCESS in the SEO BUSINESS is..HubShout, LLC
Chris, a guy who has sold SEO to thousands of clients, is going to tell the secrets to his success, when you come to the webinar on June 25th at 3 PM EDT.
Chris is absolutely fearless in going after new business. He’s passionate about what he does. You can’t help but be inspired by Chris’ story, from his days as national sales director for yp.com, to his foray into SEO when he and his team landed huge clients (like Home Depot and Walgreens) to now when he is so busy, he barely has time to do this webinar!
Chris will inspire you to go out and do better! He’ll tell you about:
- Resources you can tap into locally and creative ways to use those resources to make yourself the SEO expert - in your local community.
- The big problems he’s run into with the big money accounts and why he prefers working with small, local businesses.
- How to identify which local businesses you should approach.
- Why it’s important to have a strong infrastructure in place so you can stay in “sales mode.”
- What he knows about selling SEO that makes potential clients come to him.
How to Succeed as a Product Manager by Atlassian Principal PMProduct School
How do you know if Product Management is for you? How do you convince a company to hire you if you don't have any experience as a Product Manager? What does an interview for a Product Manager role actually look like?
Evan Michner, Principal Product Manager at Atlassian, shared stories about how Product Managers “fall” into Product Management, and gave some tips on landing your first job in one of these roles.
The Accountants guide to getting more enquiries from your websitePracticeWEB
A prospective client visits your website, but then what? Our experts explore the role of web presence in choosing an Accountant.
In this webinar, we'll look at:
The role of professional services websites in sales and business development
Benchmarks for conversion
Getting your site found
How to make it easy for a prospect to buy from you
The all important conversion
Top tips for you to take away and try
Finding the right people and encouraging them to join your business is one of the most common challenges we see across our clients - it is as critical as finding the right customers. The cost of a bad hire is estimated to be 15 times their annual salary - so how do you begin to get it right?!
Inspired by Simon Sinek's "How great leaders inspire action" speech from Ted, we share "why" LinkedIn is essential for search and staffing leaders, recruiters, customers and candidates.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page for all recruiting updates: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Exposure Ninja - Making Social Media Marketing ProfitableExposure Ninja
In this webinar, Social Media Ninja Kavita Sharma will be giving you a guide to growing your business in the long and short term using Twitter, Facebook, Google+, LinkedIn and YouTube. From planning your content to timing your posts, building your audience and optimising your profiles, this 45 minute Webinar with 15 minute Q&A will help you ninja-ify your social, whatever your business.
Buy the guide here: http://exposureninja.com/product/the-essential-social-media-guide/
Watch the webinar here: http://exposureninja.com/webinar-replay-profitable-social-media-marketing/
Marketing Edition: How we leverage UserTesting UserTesting
Marketing and Customer Empathy: How we push UserTesting to the limit
User tests can be used to validate a huge array of marketing content—everything from commercials to images to email messages. It can also help you get inside the heads of customers on a wide variety of topics, even sensitive subjects like religion and politics. If you want a fast path to empathy with your customers, this is it.
In this webinar, UserTesting VP of product marketing Michael Mace will share his personal experiences in pushing the UserTesting platform to the limit to validate marketing content, and get fast insights on customer attitudes in a wide variety of subjects. He’ll share what works, what doesn’t, and will share tips on what you can try yourself.
You will learn:
What types of marketing content can be validated
How to set up the tests
Problems to watch out for
How to get insights on sensitive issues that people wouldn’t normally discuss
Common mistakes accountants make on their website – and how to fix them. By Matt Ellis, from https://honcho.agency.
Download The Perfect Accountancy Website Book here: https://honcho.agency/the-perfect-accountancy-website-book
Increasing enquiries and sales from the webPracticeWEB
Want to find out how to increase the number of leads your accountancy practice website generates?
This presentation will show you the key areas of your website to focus on and give you an action plan of what you should do now.
Productivity Tricks and Time Management for Content MarketersOrbit Media Studios
How will you spend the next free hour of your day? The options are unlimited. Write, promote, share, listen, measure, reach out, track, edit, comment, etc.
But what you do today determines your outcomes tomorrow. Structure creates habits, removes distractions and leads to success. In this session, you’ll learn about the time management approach of one marketer.
You are launching a new content marketing program ...or you’ve already been doing this for years. Either way, it’s a new year and a good time to check in with your content strategy. In this session, Andy will do a deep dive into driving leads, from action to outcome.
Who are we talking to and why do they care?
What do we publish?
And how will it be promoted?
Who are we collaborating with?
And where are we active? ...and finally, goals and measurement
There’s more than one way to generate demand. This is one of them.
How to do keyphrase research in 2017: Target topics, not just phrasesOrbit Media Studios
Google is officially a semantic search engine, which means it’s connecting visitors to pages with the meaning they’re looking for, not just the letters and words they typed into that little box. To adapt to this, you need to target a broader topic, not just the specific phrase. Spread your meaning out, using related phrases, covering the things that are semantically linked. In this presentation we’ll start with the basics and move straight into the advanced techniques.
How Google Works (...and why they rule)
Search results and context
Search volume
Competition
How to target topics, not just phrases
Apply all of these techniques and you'll be ranking by Friday!
How to Write High-Connection, High-Converting Emails with Donnie BryantOrbit Media Studios
Studies consistently show that email has the highest ROI of any marketing channel. But that doesn't mean promoting your content effectively through email is easy! This presentation will cover:
How to maximize clickthroughs without overhyping (or otherwise setting the wrong expectations)
Proven ways to put your reader in a frame of mind that increases connection, trust and ultimately, conversions.
Top tips for keeping unsubscribes and website bounces from email traffic under control
With a few solid strategies in place, your emails can add value to your web content and more compelling than it would be on its own. This material will be most beneficial for marketers who already have email lists and something to sell them.
We’re going to cover every step in the process for outranking your competitors. From researching keywords to ranking high, this is a complete course on search engine optimization. This extended session focuses on the specific actions that drive the rankings and targeted traffic.
In this in-person class Andy Crestodina, Strategic Director and Founder of Orbit Media, will cover all of the most common SEO questions:
What are the biggest mistakes that website owners make?
Does duplicate content really hurt your rankings?
What are the most important search ranking factors?
What actions give you a durable advantage?
Which tools are truly useful? Which are free?
How is SEO ROI measured?
After attending this session, you’ll know how to:
Pick your battles: Find the phrases that you can win for
Indicate relevance: Use keywords in ways that show you’re the real thing
Target topics: Go beyond the keyphrase, finding semantic clues
Build authority: Grow your site’s credibility through networking and collaboration
Be opportunistic: Use Analytics to quickly find low-hanging fruit
Once finished, you’ll never look at webpages the same again.
Google Analytics Fundamentals: Set Up and Basics for MeasurementOrbit Media Studios
Once you have Google Analytics installed, here are the steps for setting things up and doing basic analysis on your website. This presentation covers:
• Setting up goals
• Adding filters to remove traffic from yourself
• Excluding traffic from bots and spiders
• Setting up "site search" reports
• Annotations and shortcuts
We also jump into the basic report configurations, including secondary dimensions, advanced filters and views. This covers most of what you need to know to start getting value from Google Analytics!
Advanced Analytics: How to track and analyze visitors across multiple devicesOrbit Media Studios
Research shows that the average consumer in the US owns 3.64 connected devices. Yet, we as marketers, are still stuck tracking browsers, not real people.
At this month's Wine & Web, Chris Madden from Matchnode, will be teaching us how to use cross-device tracking to make better marketing decisions. We'll discuss:
Different cross-device tracking platforms and how they work
Why you need to track across multiple devices
How to begin
Why it's not as creepy as you might think
You'll leave with actionable first steps and a list of resources, platforms and tools to help you along the way.
Semantic SEO: 5 Ways to Future-Proof Your SEO and Search RankingsOrbit Media Studios
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? This presentation covers five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
• Find clues into what topics are semantically linked to each other
• Target topics, not just phrases, through writing (Semantic Search)
• Incorporate natural language into your content (voice search, answer boxes)
• Make visitors happy in ways that make Google happy (user interaction signals)
You're about to learn the step-by-step process for semantic search optimization each of the specific actions in SEO that will future-proof your search engine rankings.
Conversion Rate Optimization from Answers to Actions with Andy CrestodinaOrbit Media Studios
Driving traffic is hard work. And it’s wasted work if your site doesn’t convert your visitors into leads and customers.
So why do visitors take action? What makes them stay, read, believe and click?
This presentation is a breakdown of the major factors in terms you maybe haven’t heard before. For the first time, Andy will demonstrate the Orbit process for conversion optimization.
Why most websites fail today, according to 12 years of research
How and where to use the two kinds of evidence
How to create a conversion map that guides visitors thoughts and action
You’ll have new insights into the psychology of you visitors and new ideas on which changes to your site will make an immediate impact
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
2. Turning Interviews Into Content: How to Get and Use Information from Subject-Matter Experts (SMEs)
ANDY CRESTODINA
Co-Founder / CMO
BRIAN O’NEILL
Senior Conversion
Copywriter
Welcome
SIOBHAN CLIMER
Conversion Copywriter
ANDY CRESTODINA
CEO / Excavation
Mining Services
3. Who is a Subject-Matter Expert Anyway?
Anyone at your organization with a perspective that
helps to:
● Understand website visitors
● Define services or products
● Explore conversion processes
● Offer insight into website goals
In other words, someone you need to talk to.
- Brian O’Neill, Wisdom Deliverer
4. The 2 Types of SMEs
Visionary
● Give broad perspective
● Define business objectives
● Offer philosophical insights
Knowledge Worker
● Know specific services
● Understand business processes
● Have direct customer
experiences
5. Should we interview everyone
while we’re at it?
No, at least not all together.
6. If they’re the experts, why can’t they just
write it themselves?
Why interview SMEs at all?
7. Potential outcomes of SME-created copy
● Boring
● Vague
● Long
● Disorganized
● Technical
● Features-first
● Salesy
● Egocentric — give it the ole’ ‘French Test’
8. Just a few reasons why...
LOOOOOOOONNNNNNNGGGGGG
and disorganized.
Deep in the depths of this content,
there are good points and details —
but no reader will ever get to them.
9. Just a few reasons why...
At first glance, this is scannable
and uses great icons.
However, read for only a
moment and ...
10. Just a few reasons why...
Maybe we’re wrong.
Maybe this is what your audience wants.
11. “Even highly educated online
readers crave succinct
information that is easy to
scan.”
Hoa Loranger
VP Nielsen Norman Group
12. “I think the curse of
knowledge is the chief
contributor to opaque writing.”
Steven Pinker
Johnstone Professor of
Psychology at Harvard
Source: Pinker, Steven. The Source of Bad Writing, Wall Street Journal.
15. What you’ll learn tonight
- How to prepare for an SME interview.
- How to make it an actual conversation.
- How to get the info you need (even when you don’t know what
info you need).
- How to align the conversation in a way that reveals conversions.
- How to turn all of that into actual on-the-page content?
17. Turning Interviews Into Content: How to Get and Use Information from Subject-Matter Experts (SMEs)
Meet Andy. No, not that Andy.
ANDY CRESTODINA
CEO / Excavation
Mining Services
What We Know
● CEO of company
● Down-to-business type
● Busy
● EMS founded by his
dad in 1974
● Proud of history
● CX and CS top of mind
What We Need
● What matters most to
EMS customers
● Voice and tone
● What is the CX?
● How do customers find
EMS?
● The REAL differentiator
MAYBE?
19. #wineandweb
Interview Questions — Steer, Don’t Lead.
1. First, elevator pitch: what, do you, does EMS actually do?
2. Tell me a little about your audience. Why do they need to rent or lease excavation equipment?
3. How is leasing different than renting? Are your services equally important?
4. What are your customer’s pain points? What can they not do today?
5. What questions do they ask? What questions should they ask?
6. Do your customers care about what their peers are doing?
7. What’s the sales process like? How do customers find you? Who do they talk to?
8. What makes EMS a great company — for customers and employees?
9. How is this project going to be a success for you?
Open-ended questions give
your SMEs more room to
interpret and speak their
true minds.
This also provides you
answers to your unasked
questions.
22. Here’s how it works:
SIOBHAN CLIMER
Conversion Copywriter
ANDY CRESTODINA
CEO / Excavation
Mining Services
BRIAN O’NEILL
Senior Conversion
Copywriter
Live Interview (no rehearsals) Play-by-Play Analysis
34. Tonight’s Take-aways
1. SMEs are good at their jobs — not ours.
2. SME interviews are most effective when they are:
a. 1-on-1
b. Conversational
c. Flexible
d. Fun
e. Easy for the SME
3. Turning interviews into content takes your SMEs tech and adding to
it your best practices in copywriting.
35. Thank you!
Still have questions? Don’t
hesitate to reach out — anytime.
ANDY CRESTODINA
Co-Founder / CMO
BRIAN O’NEILL
Senior Conversion Copywriter
SIOBHAN CLIMER
Conversion Copywriter
andy@orbitmedia.com siobhan@orbitmedia.com
brian@orbitmedia.com