This document describes a paid marketing system for generating real estate and mortgage leads. It includes: - Results showing leads generated for real estate and mortgages from online advertising. - Details on how the system works, including targeting search phrases with purchase intent, controlling budgets, and getting local leads. - Information on how the paid advertising gets quality traffic and leads that are interested in homes and need mortgages. - Suggestions for how real estate professionals can partner with the system, including selling leads, getting free leads in exchange for access, or splitting costs to get very cost-effective leads.