This document provides tips on setting up and optimizing a Facebook business page. It discusses establishing a professional profile, regularly posting engaging content like photos and questions, and using apps to capture new leads. The key recommendations are to post different types of content regularly, including resources, testimonials and "did you know" facts about your business. With consistent posting, the document claims a business can generate new local customers and leads from social media.

1. The Facebook Formula
Created for you by: Chris Johnstone

2. What You Are Going To Learn
How to Properly set up your Business Profile

3. What You Are Going To Learn
What to post, how often and where to easily find
quality content for your community

4. What You Are Going To Learn
The 1 simple app you need to start generating
leads
(Over 90% of Business owners are missing this!)

5. What You Are Going To Learn
How to engage your audience and learn the 2 post
types that generate quality leads from Social
Media

6. Shocking Results

7. Why Is Creating Your Business Page Crucial?

8. Benefits To Your New Business Page
Drive new Local Customers with Ads

9. Capture New Leads Using Facebook Apps

10. Capture New Leads Using Facebook Apps

11. Custom Domain For Your Business

12. Allows You To Network And Get Social As Your Business

13. Allows You To Network And Get Social As Your Business

14. How Do You Create Your Business Page?
• www.facebook.com/pages/create

15. How Do You Create Your Business Page?

16. Upload Your Profile Picture

17. Create Your Profile Description

18. Avoid The Contact Trap!

19. Upload Your Timeline Cover Photo

20. Cover Photo Dimensions

21. Cover Photo Resources
•www.fiverr.com
•www.tenerr.com
•www.99designs.com

22. Capture New Leads Using Facebook Apps

23. Capture New Leads Using Facebook Apps

24. Congratulations!
You now have the Foundation of Your Facebook Marketing in place!

25. What do I post?
• Photos
• Interesting
• Funny
• Info graphics

26. What Do I Post?
• Fill in the blanks and questions

27. What Do I Post?
• Questions

28. What Do I Post?
• Quotes
• Funny
• Motivational
• Puzzling

29. What Do I Post?
• Resources!
• Mortgage Calculators
• Home Budget Spreadsheets
• Debt Repayment Worksheets
• Financial Planning Tools

30. Bonus Content
The 2 Posts That Will Get You Results

31. What Do I Post
• Testimonials!
• Stories of Transformation
• Deal Scenarios
• Did you know...
• The benefits of using a Mortgage Broker

32. Seriously. This Works. You Just Have To Do It.

33. Thank You
• Make sure you Share this information! Email, Facebook, Twitter, LinkedIn, Google +
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http://www.cwjstone.com/facebook
• Add your Questions, Comments or Suggestions below this video
• Stay tuned for the next video!