This document discusses how businesses can leverage front page search rankings and online reviews/social proof to gain more customers. It recommends overhauling a company website to be mobile-friendly and optimized for local search terms. It also suggests claiming profiles on Google, Yahoo, Yelp and other sites and focusing on getting positive reviews, especially on Google. Regularly obtaining new, quality backlinks from local sources is also presented as important for search engine optimization. The goal is to have more reviews and rankings than competitors for key search phrases to attract customers with purchase intent.

1. How To Leverage A Front Page
Ranking And Social Proof Into More
Customers In Your Business.
Special One on One Bonus*

5. HAVE YOU NOTICED THE
BIG CHANGE?

7. ARE YOUR CUSTOMERS
DISTRACTED?

8. THEY ARE FOCUSED!

9. IF YOU WANT MORE CUSTOMERS
YOU HAVE TO GET THIS.

10. The Birth Of A Smarter LOCAL Search Engine! (2010)

11. 97% OF YOUR CUSTOMERS ARE
USING GOOGLE TO FIND LOCAL
BUSINESSES
(THEIR OPTIONS)

12. THE SEARCH ENGINES NEED TO
FEATURE LOCAL BUSINESSES!

13. 88% Of Customers Now Trust Online Reviews!

14. Trip Advisor
Think About It…
Google
Facebook
Amazon
They ALL Show Real
Reviews As Part of The
Business Listing!

15. 88% OF YOUR CUSTOMERS ARE
USING REVIEWS TO DECIDE WHO TO
GIVE THEIR MONEY TO!
(THEIR CHOICE)

16. SO, IF YOU WANT MORE
CUSTOMERS … SHOW UP ON THE
FRONT PAGE WITH MORE REVIEWS
THAN YOUR COMPETITION.

17. HERE IS WHAT YOU ARE
GETTING TODAY

18. HERE IS WHATYOU ARE GETTING TODAY
2.Traffic - Showing you how to get in front of
local customers with purchase intent.
3. Growth - Giving you a system to create
reliable long term growth in your business
1. Conversion - Showing you how to
overhaul your website so you can rank!

19. THIS IS
IMPORTANT

20. THE GAME HAS
CHANGED… IN A
VERY GOOD WAY!

22. PURCHASE INTENT

23. GOOGLE NOW IDENTIFIES PURCHASE INTENT!
AWARENESS
RESEARCH
EVALUATE
$
WHAT ARE YOUR PURCHASE PHRASES?

24. THERE ARE HUNDREDS OF PURCHASE PHRASES!

25. GOOGLE IS SMART ENOUGH TO FIND THEM FORYOU!

26. WHY IS THIS SO IMPORTANT?

27. THIS IS THE LARGEST SOURCE OF
NEW BUSINESS THAT IS ALREADY
LOOKING TO BUY FROM
YOU!

28. LET ME GIVE YOU
OUR FORMULA!

29. 1. AUTHORITY
YOU HAVE TO PROVE…
2. LOCAL
3. REPUTABLE

30. 1. WEBSITE OVERHAUL
YOUR SUCCESS STEPS
2. LOCAL OPTIMIZATION
3. ENGAGE SOCIAL PROOF SELLING
WE ARE ABOUT TO GET “TECHIE” BUT DON’T WORRY!

31. WEBSITE
OVERHAUL
(AUTHORITY)

32. WEBSITE OPTIMIZATION

33. YOUR INTRODUCTION

34. WEBSITE OPTIMIZATION

35. IFYOU WANT TO RANKYOU HAVE TO BE MOBILE

36. MOBILE PUTSYOU IN FRONT OF OVER 50% OF LEADS

37. www.cwjstone.com/mobile-tool

38. www.cwjstone.com/mobile-tool

39. www.cwjstone.com/mobile-tool

40. 1. WEBSITE OVERHAUL
YOUR SUCCESS STEPS
2. LOCAL OPTIMIZATION
3. ENGAGE SOCIAL PROOF SELLING
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41. HOW TO REVERSE ENGINEER THE
TOP COMPETITORS FOR YOUR TOP
KEYWORDS.
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42. https://moz.com/researchtools/ose/

44. 1. PAGE AUTHORITY
2. DOMAIN AUTHORITY
3. BACKLINKS AND CITATIONS
4. ONLINE REVIEWS
PLANNING FOR SUCCESS
COMPETITION YOU

45. THERE ARE 3 MAIN TYPES OF
BACKLINKS
1. LOCAL
2. CONTEXTUAL
3. AUTHORITY
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46. 1. LOCAL
YOUR RANKING GAME PLAN

47. Quality Sources of Ongoing Local Backlinks
Charities
Local Schools
Local News Outlets
Non Profits
Local Associations
Your LocalVendors
Local Paper Awards
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48. 2. CONTEXTUAL
YOUR RANKING GAME PLAN

49. 3. AUTHORITY
YOUR RANKING GAME PLAN
- GOOGLE MY BUSINESS
- YAHOO / MSN
- YELP
- TRULIA To Get Todays Slides and a Special Bonus Text Success to 1-888-295-1714

50. GOOGLE MY BUSINESS
BUSINESS.GOOGLE.COM

51. smallbusiness.yahoo.com
THEN SETUPYAHOO ANDYELP

52. THEN SETUPYOUR BING ACCOUNT
www.bingplaces.com

53. YOU NEED NEW QUALITY LINKS
EVERY MONTH!
YOUR RANKING GAME PLAN

54. 1. WEBSITE OVERHAUL
YOUR SUCCESS STEPS
2. LOCAL AI OPTIMIZATION
3. ENGAGE SOCIAL PROOF SELLING
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55. POSITIVE REVIEWS!
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56. GOOGLE REVIEWS
FIRST!

57. INSTANT PROFIT
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58. 1. CLAIM CORE PROFILES
YOUR SUCCESS STEPS
2. LOCAL ENGINE OPTIMIZATION
3. ENGAGE SOCIAL PROOF SELLING

59. 1. THE HIGHEST QUALITY
“AVAILABLE” CLIENTS ARE USING
GOOGLE
IMPORTANT REVIEW

60. 2. WHEN YOU TAKE THE RIGHT
STEPS YOU CAN GET RESULTS
IMPORTANT REVIEW

61. 3. WHEN YOU SHOW UP ON YOUR
LOCAL FRONT PAGE WITH MORE
REVIEWS THAN YOUR
COMPETITORS YOU HAVE AN
UNFAIR ADVANTAGE
IMPORTANT REVIEW

62. 4. THIS IS A LIMITED
OPPORTUNITY. YOU HAVE TO ACT
NOW AND STAY CONSISTENT
IMPORTANT REVIEW

63. What Is Going To Happen ToYour Business?
• When you show up on the front page for
the quality “Buyer” keywords
• When you show up with more ratings and
reviews than your competition
• When you are one of the top business in your
market capturing mobile clients

64. WOULD YOU LIKE
ME AND MY TEAM TO
HELP YOU?

65. HERE IS WHAT WE JUST LEARNED
- BASIC - GENERATING REFERRALS FROM PAST CLIENTS.
- MODERATE - QUALITY LEADS FROM ADVERTISING.
- ADVANCED - LEADING A LOCAL MARKETPLACE.
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66. TEXT SUCCESS TO
1-888-295-1714 FOR THE SLIDE
DECK AND TO APPLY FOR A FREE
MARKETING BLUEPRINT
SESSION!