This document outlines the career progression of an individual in the fields of web design, SEO, and digital marketing. It begins with the person studying entrepreneurship in university and starting their own failed and successful web design agencies. They then worked at an SEO company and grew their own freelance SEO/web business into a mediocre and successful agency. Finally, they merged their agency with a larger digital agency. The document contrasts the roles of employees, freelancers, and business owners in these fields and notes that most professionals reach their highest level of success within 1-3 years.

4. STUDIED
ENTREPRENEURSHIP

5. STARTED A
WEB
DESIGN
AGENCY:

6. STARTED A
FAILED
WEB
DESIGN
AGENCY:

7. WORKED AT AN
SEO
COMPANY

8. WORKED AT AN
SUCCESS
SEO
COMPANY

9. BECAME AN
SEO/WEB
FREELANC
E

10. BECAME AN
SUCCESS
SEO/WEB
FREELANC
E

11. GREW TO
SEO/WEB
AGENCY

12. GREW TO
SEO / WEB
AGENCY
MEDIOCRE
SUCCESS

13. MERGED WITH A
DIGITAL
AGENCY

14. MERGED WITH A
DIGITAL
AGENCY
SUCCESS

19. Individual who
is paid for
WORKING
FULL-TIME
WITHIN A
BUSINESS

20. Can be
CONTENT,
SEO, LINK
BUILDER, ETC

21. Part of a
TEAM

22. Typically
UNIVERSITY
EDUCATION

26. Individual who is paid by an
external company
BASED ON
HOURS OR
TASKS
COMPLETED

27. 3-5
CLIENTS

28. Might
OUTSOURCE
TASKS

29. Progressed from
EMPLOYEE

33. Individual who employs
people
full-time to
CREATE A
BUSINESS
RAN FOR
PROFIT

34. 5+
CLIENTS

35. Employees
FULL-TIME
TEAM
MEMBERS

36. PROGRESSED
FREELANCE
R

38. Important: Most Pro’s are typically after 1 to 3 years

41. 1
In my situation, what is my
number 1 mission
that I want to achieve?
or or or

42. What skills and knowledge do I
need, to obtain and achieve
that mission?
(Which I do not currently have)
2

43. Am I in a situation where
I can take risks?
Who would it impact? How
would it affect them?
3

44. How many hours a week
do I have the desire
or capacity to work?
4

45. With my experience, what is
my competitive advantage?
Why would I be chosen over
someone else?
5

46. Am I willing to
take responsibility for
people’s lives and families
outside of my own?
6

47. Whatever path I take,
what is the WORST outcome
that could happen?
7

48. Whatever path I take,
what is the BEST outcome
that could happen?
8

49. Whatever path I take,
what would be my
BACK-UP PLAN?
9

51. What path is best for
YOU?