This document outlines a marketing training session that covers both inbound and outbound marketing strategies. The session goals are to understand marketing resources and tools, simplify messaging and create great content, manage an AppExchange listing, use social media to increase scale, lead campaigns and public relations, modernize digital marketing, and inspire the marketing team. Key topics covered in the training include inbound marketing tactics like content marketing, the AppExchange, and social media, as well as outbound tactics like events, email marketing, and the AppExchange Marketing Program for co-sponsored partnerships. The document provides resources, best practices, and suggestions for an effective multi-channel marketing approach.
Social allows you to listen to (potential) customers’ needs and experiences. We want to help you join this social revolution so here are a few handy tips, tricks and presentations to get you up to speed.
APP Academy: Marketing (Virtual Classroom) - Information KitSalesforce Partners
This document provides information about an APP Academy event on marketing best practices for partners of Salesforce. It includes an agenda for the event which is split into two hours - the first focusing on building a brand and the second on generating demand. It also lists various marketing resources available to partners, such as office hours, a partner community, books to read, and ways to engage on social media. The goals of the event are to help partners understand marketing tools and resources, create great content, manage an AppExchange listing, develop lead generation strategies, and inspire marketing teams.
Blogging 101 for small medium business successKIAI Agency Inc
As people become more and more engaged online your business blog is vital to the success of a professional practice or a small-mid sized business.
Learn from a seasoned pro on what it is and what to do.
• Basics of blogging for small business
• How to create blog posts
• Using blog content in social media
• How blogging helps SEO (search engine optimization)
Watch here: https://youtu.be/1AOamkFcLLk?t=17s
SEO Training Masterclass by Siddharth Lal, Bruce Clay India for DMAasiaSid Lal
Siddharth Lal presents an SEO Training Masterclass for DMAasia in Delhi, India. This Search Engine Optimization presentation includes:
SEO fundamentals
Advanced Google Commands That Marketers Will Love
The Importance of Content for ranking websites
5 Tools Data Hungry Digital Marketers Will Love. These tools will help you uncover secrets of your competitor websites.
It also includes Voice Search and Vernacular Content.
Marketing for Where You WANT TO BE: 3 Proven Ways to Get Leads & GrowClearEdge Marketing
Presented by ClearEdge Marketing CEO & Founder, Leslie Vickrey, at the New York Staffing Association (NYSA) Webinar on September 22, 2014.
Topics covered:
- Connecting with new buyers with a target account program
- Ensuring your website is effective, regardless of the device
- Launching referral campaigns that drive connections
- Rhian works with small and medium businesses to increase revenue through digital marketing and long-term sales strategies. She focuses on analyzing numbers and learning from experts.
- The document discusses setting up businesses on Facebook and Instagram Shopping to make products more discoverable and benefit from Facebook's need to keep users on their platform.
- It provides instructions on creating a product catalog and shop page for Facebook and Instagram Shopping to integrate products with websites and access consumer data. Metrics and tagging products are also addressed.
Introduction to Growth Hacking, part 1 – TrueUp at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
INTRODUCTION TO GROWTH HACKING
What is growth hacking? Is it an alternative to marketing? Is it just about conversion rate optimisation? What about APIs? Is it completely legal? Is it only for coders? Is it a technique or state of mind?
In this session we'll explore why Growth Hacking has become one of the bigger buzz terms of 2013 and how a number of highly successful startups have used growth hacking techniques to achieve unprecedented levels of success.
We'll look at a variety of different growth hacks, tips and tricks that cleverly utilise data, technology and behavioural science across acquisition, conversion, retention, advocacy and the product.
This session will also teach you how create a structured framework that focus these techniques on the areas that will make the biggest difference to your business.
Liam Reynolds, Founder, True Up
- Traditional sales and marketing methods are becoming less effective as attention spans decrease and consumers have more options to avoid marketing messages. The new rules of sales and marketing leverage Web 2.0 and focus on delivering value to buyers through content, thought leadership, and guiding people through the purchase process (in 3 sentences or less).
Social allows you to listen to (potential) customers’ needs and experiences. We want to help you join this social revolution so here are a few handy tips, tricks and presentations to get you up to speed.
APP Academy: Marketing (Virtual Classroom) - Information KitSalesforce Partners
This document provides information about an APP Academy event on marketing best practices for partners of Salesforce. It includes an agenda for the event which is split into two hours - the first focusing on building a brand and the second on generating demand. It also lists various marketing resources available to partners, such as office hours, a partner community, books to read, and ways to engage on social media. The goals of the event are to help partners understand marketing tools and resources, create great content, manage an AppExchange listing, develop lead generation strategies, and inspire marketing teams.
Blogging 101 for small medium business successKIAI Agency Inc
As people become more and more engaged online your business blog is vital to the success of a professional practice or a small-mid sized business.
Learn from a seasoned pro on what it is and what to do.
• Basics of blogging for small business
• How to create blog posts
• Using blog content in social media
• How blogging helps SEO (search engine optimization)
Watch here: https://youtu.be/1AOamkFcLLk?t=17s
SEO Training Masterclass by Siddharth Lal, Bruce Clay India for DMAasiaSid Lal
Siddharth Lal presents an SEO Training Masterclass for DMAasia in Delhi, India. This Search Engine Optimization presentation includes:
SEO fundamentals
Advanced Google Commands That Marketers Will Love
The Importance of Content for ranking websites
5 Tools Data Hungry Digital Marketers Will Love. These tools will help you uncover secrets of your competitor websites.
It also includes Voice Search and Vernacular Content.
Marketing for Where You WANT TO BE: 3 Proven Ways to Get Leads & GrowClearEdge Marketing
Presented by ClearEdge Marketing CEO & Founder, Leslie Vickrey, at the New York Staffing Association (NYSA) Webinar on September 22, 2014.
Topics covered:
- Connecting with new buyers with a target account program
- Ensuring your website is effective, regardless of the device
- Launching referral campaigns that drive connections
- Rhian works with small and medium businesses to increase revenue through digital marketing and long-term sales strategies. She focuses on analyzing numbers and learning from experts.
- The document discusses setting up businesses on Facebook and Instagram Shopping to make products more discoverable and benefit from Facebook's need to keep users on their platform.
- It provides instructions on creating a product catalog and shop page for Facebook and Instagram Shopping to integrate products with websites and access consumer data. Metrics and tagging products are also addressed.
Introduction to Growth Hacking, part 1 – TrueUp at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
INTRODUCTION TO GROWTH HACKING
What is growth hacking? Is it an alternative to marketing? Is it just about conversion rate optimisation? What about APIs? Is it completely legal? Is it only for coders? Is it a technique or state of mind?
In this session we'll explore why Growth Hacking has become one of the bigger buzz terms of 2013 and how a number of highly successful startups have used growth hacking techniques to achieve unprecedented levels of success.
We'll look at a variety of different growth hacks, tips and tricks that cleverly utilise data, technology and behavioural science across acquisition, conversion, retention, advocacy and the product.
This session will also teach you how create a structured framework that focus these techniques on the areas that will make the biggest difference to your business.
Liam Reynolds, Founder, True Up
- Traditional sales and marketing methods are becoming less effective as attention spans decrease and consumers have more options to avoid marketing messages. The new rules of sales and marketing leverage Web 2.0 and focus on delivering value to buyers through content, thought leadership, and guiding people through the purchase process (in 3 sentences or less).
If you build it, they will come... or not? - MediaVision at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
IF YOU BUILD IT, THEY WILL COME... OR NOT?
Building a perfectly optimised website is not a one-off affair. It needs to integrate into the broader marketing plan. Without continuous enhancement and promotion, it simply won't fly.
Tom Schonenberger, Founding Director, MediaVision
Katia Pereira, Head of Client Services & Senior Digital Strategist, MediaVision
Using Social Media to Improve Ecommerce CapabilitiesHayden Armour
Kirsty Lawrence, founder of Mann Social, a social media marketing consultancy, explains how your business can use both organic and paid-for social media strategies to improve and grow its ecommerce capabilities.
This document outlines 10 common mistakes made with Google Ads and provides tips to address each mistake. The mistakes include selecting the wrong keywords, using the wrong match types, not using search term reports, not understanding ad rank, having poor quality ads, having a poor account structure, not bidding on your own brand keywords, not measuring phone calls, not optimizing campaigns for mobile separately, and outbidding yourself on keywords. For each mistake, the document provides examples and recommendations on how to improve keyword selection, ad copy, account organization, bidding strategies, and overall campaign optimization to improve performance. It encourages further study of Google Ads systems and structures to maximize ROI and concludes by offering live campaign assistance to interested participants.
Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services between two parties. The goal is to generate sales or capture leads from customers searching online. Key components of digital marketing include website design, search engine optimization, social media marketing, email marketing, and content marketing. Digital marketing provides benefits like increased customer satisfaction, brand loyalty, and measurable results at a lower cost compared to traditional marketing. Common types of digital marketing are search engine optimization, pay-per-click advertising, social media, online advertising, and email marketing.
Digital marketing strategy slides by Jess LeMerleHayden Armour
This document provides an overview of digital marketing strategies and tactics. It discusses developing a digital marketing strategy, building an engaged social media audience, search engine optimization, content marketing, email marketing, online advertising, inbound marketing, and creating an effective customer experience online. Key points covered include developing customer personas, selecting appropriate marketing channels, creating a content calendar, optimizing websites for mobile and conversions, writing compelling copy, and tracking key performance indicators.
Digital Marketing Presentation by Yatin MehndirattaYatin Mehndiratta
This document provides an overview of digital marketing. It defines digital marketing as the promotion of products and services using digital devices and the internet. It discusses how ads are displayed online and on smartphones. It then contrasts traditional vs digital marketing and lists some popular digital marketing services like personalized emails, targeted emails, and Google AdWords, AdSense, and SEO. The rest of the document delves into specific digital marketing techniques like pay-per-click ads, in-app ads, social media ads, and their advantages for advertisers. It concludes by thanking the audience for their time.
Marketing Automation - Annica Digital at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
MARKETING AUTOMATION: THE FUTURE OF B2B CUSTOMER ACQUISITION
Discover how marketing automation software is used for automation and integration of marketing tasks and how it can be successfully used for lead generation and nurturing by B2B companies. Learn the secret of how an anonymous visitor to your site becomes “known.”
Ann Stanley, Managing Director, Annica Digital
DIGITAL MARKETING FOR BUSINESS GROWTH Workshop SlidesBjarne Viken
This document provides an overview of a presentation on digital marketing for business growth. The presentation covers 6 steps: 1) Identifying and understanding the market, 2) Defining an offer, 3) Getting a basic website, 4) Driving a little traffic, 5) Tweaking and adjusting, and 6) Scaling up. Tools and examples are provided for each step, with an emphasis on growth hacking tactics like targeting key influencers, optimizing landing pages, and continually improving ads and offers based on analytics.
Information Kit for the APP Academy: Marketing in San Francisco, CA on March 21, 2013. For more details about this program, go to http://p.force.com/academylive
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Digital marketing can be overwhelming. What is SEO? How can I use social media? Do I need a mobile website? Find out answers to theses digital marketing questions -- and more!
Education Post (online education property under South China Morning Post Group)'s presentation on selected digital marketing trends in Hong Kong, including:
Mobile advertising;
WeChat marketing; and
Native Advertising.
Presented by Razlan Manjaji & Jin Wong.
This document outlines a lead generation campaign for an email archiving solution for Microsoft Exchange. The campaign objectives are to generate 600-1000 marketing qualified leads over 120 days with a budget of $75,000. The campaign will utilize multiple tactics including a content-rich website, email marketing, direct marketing, webinars and a trade show event. Prospects will be nurtured through a marketing funnel with gated content like whitepapers, case studies, and product demos. The key message is how the email archiving solution helps with business continuity and disaster recovery, addressing a top pain point of IT managers.
Digital Marketing Workshop: Unlocking digital for GenXAnuj Sharma
#Internet journey that started from zero has now moved to almost 1Bn users!
Hence, we should look at digital from Generation Next perspective! #digital2021
This document contains an agenda for a marketing meeting that includes discussions on paid search, display advertising, user-generated content, search engine optimization, and social media marketing. Some key topics include new innovations in Google AdWords, best practices for Facebook advertising, leveraging user data to improve customer loyalty and advocacy, and conducting an SEO audit to improve organic traffic. The document provides examples and case studies to illustrate strategies across different channels.
Vandeep Kalra's digital marketing agency is proposing a campaign to increase visibility for their mosaic art business. They recommend using paid ads (PPC), search engine optimization (SEO), and social media. For PPC, they will run search, contextual, and profile targeting ads, as well as retargeting. For SEO, they will optimize the website, create content, and build backlinks. On social media, they will get the brand integrated, learn from competitors, and use landing pages to drive engagement. The goal is to make the right audiences aware of the offerings and help convert visitors into customers.
The document provides information about the Salesforce Connections 2016 digital marketing event, including sponsorship opportunities for partners. It outlines the agenda, attendee demographics, content offerings, sponsorship goals and benefits, FAQs, important dates and deadlines, and next steps for partners to get involved through sponsorships or submitting content. The event will take place May 10-12 in Atlanta and is expected to attract over 7,000 marketing professionals across industries.
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
Digital Marketing trends, SEO, Digital Marketing investment and ROIIn Marketing We Trust
Presentation made in partnership with Sydney based accounting firm, Accru Felzer. A good sport as I managed to cover SEO, Investment, accounting without putting people to sleep on an early morning session in a cold winter day :P Big thanks to Sue and Rebecca (co-presenter) from Accru and Tina from the German-Australian chamber of commerce for their help and making this presentation happen.
Overview on Marketing: Inbound Marketing vs. Outbound Marketing. Presentation details the best methods to use for marketing to today's social, connected business community and consumer.
This document provides an overview of outbound marketing strategies for AppExchange partners. It discusses generating demand through social advertising, public relations, events, digital marketing, and email marketing. It also covers measuring marketing success, best practices for events, and the AppExchange Marketing Program for partner promotion. Safe harbor statements are included at the beginning regarding forward-looking statements.
This document provides tips for managing an AppExchange listing, including focusing on key details like audience, value proposition, and screenshots. It recommends optimizing for search keywords, using professional graphics, and sharing additional content like testimonials and data sheets. Capturing leads through trials or videos and being transparent about pricing are also suggested. The document advises measuring success through analytics and reviews in order to constantly improve the listing. It concludes by encouraging application to the AppExchange Marketing Program for joint marketing opportunities.
If you build it, they will come... or not? - MediaVision at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
IF YOU BUILD IT, THEY WILL COME... OR NOT?
Building a perfectly optimised website is not a one-off affair. It needs to integrate into the broader marketing plan. Without continuous enhancement and promotion, it simply won't fly.
Tom Schonenberger, Founding Director, MediaVision
Katia Pereira, Head of Client Services & Senior Digital Strategist, MediaVision
Using Social Media to Improve Ecommerce CapabilitiesHayden Armour
Kirsty Lawrence, founder of Mann Social, a social media marketing consultancy, explains how your business can use both organic and paid-for social media strategies to improve and grow its ecommerce capabilities.
This document outlines 10 common mistakes made with Google Ads and provides tips to address each mistake. The mistakes include selecting the wrong keywords, using the wrong match types, not using search term reports, not understanding ad rank, having poor quality ads, having a poor account structure, not bidding on your own brand keywords, not measuring phone calls, not optimizing campaigns for mobile separately, and outbidding yourself on keywords. For each mistake, the document provides examples and recommendations on how to improve keyword selection, ad copy, account organization, bidding strategies, and overall campaign optimization to improve performance. It encourages further study of Google Ads systems and structures to maximize ROI and concludes by offering live campaign assistance to interested participants.
Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services between two parties. The goal is to generate sales or capture leads from customers searching online. Key components of digital marketing include website design, search engine optimization, social media marketing, email marketing, and content marketing. Digital marketing provides benefits like increased customer satisfaction, brand loyalty, and measurable results at a lower cost compared to traditional marketing. Common types of digital marketing are search engine optimization, pay-per-click advertising, social media, online advertising, and email marketing.
Digital marketing strategy slides by Jess LeMerleHayden Armour
This document provides an overview of digital marketing strategies and tactics. It discusses developing a digital marketing strategy, building an engaged social media audience, search engine optimization, content marketing, email marketing, online advertising, inbound marketing, and creating an effective customer experience online. Key points covered include developing customer personas, selecting appropriate marketing channels, creating a content calendar, optimizing websites for mobile and conversions, writing compelling copy, and tracking key performance indicators.
Digital Marketing Presentation by Yatin MehndirattaYatin Mehndiratta
This document provides an overview of digital marketing. It defines digital marketing as the promotion of products and services using digital devices and the internet. It discusses how ads are displayed online and on smartphones. It then contrasts traditional vs digital marketing and lists some popular digital marketing services like personalized emails, targeted emails, and Google AdWords, AdSense, and SEO. The rest of the document delves into specific digital marketing techniques like pay-per-click ads, in-app ads, social media ads, and their advantages for advertisers. It concludes by thanking the audience for their time.
Marketing Automation - Annica Digital at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
MARKETING AUTOMATION: THE FUTURE OF B2B CUSTOMER ACQUISITION
Discover how marketing automation software is used for automation and integration of marketing tasks and how it can be successfully used for lead generation and nurturing by B2B companies. Learn the secret of how an anonymous visitor to your site becomes “known.”
Ann Stanley, Managing Director, Annica Digital
DIGITAL MARKETING FOR BUSINESS GROWTH Workshop SlidesBjarne Viken
This document provides an overview of a presentation on digital marketing for business growth. The presentation covers 6 steps: 1) Identifying and understanding the market, 2) Defining an offer, 3) Getting a basic website, 4) Driving a little traffic, 5) Tweaking and adjusting, and 6) Scaling up. Tools and examples are provided for each step, with an emphasis on growth hacking tactics like targeting key influencers, optimizing landing pages, and continually improving ads and offers based on analytics.
Information Kit for the APP Academy: Marketing in San Francisco, CA on March 21, 2013. For more details about this program, go to http://p.force.com/academylive
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Digital marketing can be overwhelming. What is SEO? How can I use social media? Do I need a mobile website? Find out answers to theses digital marketing questions -- and more!
Education Post (online education property under South China Morning Post Group)'s presentation on selected digital marketing trends in Hong Kong, including:
Mobile advertising;
WeChat marketing; and
Native Advertising.
Presented by Razlan Manjaji & Jin Wong.
This document outlines a lead generation campaign for an email archiving solution for Microsoft Exchange. The campaign objectives are to generate 600-1000 marketing qualified leads over 120 days with a budget of $75,000. The campaign will utilize multiple tactics including a content-rich website, email marketing, direct marketing, webinars and a trade show event. Prospects will be nurtured through a marketing funnel with gated content like whitepapers, case studies, and product demos. The key message is how the email archiving solution helps with business continuity and disaster recovery, addressing a top pain point of IT managers.
Digital Marketing Workshop: Unlocking digital for GenXAnuj Sharma
#Internet journey that started from zero has now moved to almost 1Bn users!
Hence, we should look at digital from Generation Next perspective! #digital2021
This document contains an agenda for a marketing meeting that includes discussions on paid search, display advertising, user-generated content, search engine optimization, and social media marketing. Some key topics include new innovations in Google AdWords, best practices for Facebook advertising, leveraging user data to improve customer loyalty and advocacy, and conducting an SEO audit to improve organic traffic. The document provides examples and case studies to illustrate strategies across different channels.
Vandeep Kalra's digital marketing agency is proposing a campaign to increase visibility for their mosaic art business. They recommend using paid ads (PPC), search engine optimization (SEO), and social media. For PPC, they will run search, contextual, and profile targeting ads, as well as retargeting. For SEO, they will optimize the website, create content, and build backlinks. On social media, they will get the brand integrated, learn from competitors, and use landing pages to drive engagement. The goal is to make the right audiences aware of the offerings and help convert visitors into customers.
The document provides information about the Salesforce Connections 2016 digital marketing event, including sponsorship opportunities for partners. It outlines the agenda, attendee demographics, content offerings, sponsorship goals and benefits, FAQs, important dates and deadlines, and next steps for partners to get involved through sponsorships or submitting content. The event will take place May 10-12 in Atlanta and is expected to attract over 7,000 marketing professionals across industries.
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
Digital Marketing trends, SEO, Digital Marketing investment and ROIIn Marketing We Trust
Presentation made in partnership with Sydney based accounting firm, Accru Felzer. A good sport as I managed to cover SEO, Investment, accounting without putting people to sleep on an early morning session in a cold winter day :P Big thanks to Sue and Rebecca (co-presenter) from Accru and Tina from the German-Australian chamber of commerce for their help and making this presentation happen.
Overview on Marketing: Inbound Marketing vs. Outbound Marketing. Presentation details the best methods to use for marketing to today's social, connected business community and consumer.
This document provides an overview of outbound marketing strategies for AppExchange partners. It discusses generating demand through social advertising, public relations, events, digital marketing, and email marketing. It also covers measuring marketing success, best practices for events, and the AppExchange Marketing Program for partner promotion. Safe harbor statements are included at the beginning regarding forward-looking statements.
This document provides tips for managing an AppExchange listing, including focusing on key details like audience, value proposition, and screenshots. It recommends optimizing for search keywords, using professional graphics, and sharing additional content like testimonials and data sheets. Capturing leads through trials or videos and being transparent about pricing are also suggested. The document advises measuring success through analytics and reviews in order to constantly improve the listing. It concludes by encouraging application to the AppExchange Marketing Program for joint marketing opportunities.
Marketing Your App for the Social Era - Dreamforce 2012 - 9/20Salesforce Partners
Marketing Your App for the Social Era discusses how to optimize app marketing in a social world. It recommends integrating marketing strategies across PR, digital, events, websites, social media and advertising. It also suggests engaging customers on social platforms through content like stories, videos and infographics. Tracking metrics like social media followers and leads from social can measure the success of these strategies. The presentation emphasizes becoming a valuable social outlet and optimizing content for sharing.
Non Profit Power Hour @LinkedIn Sydney - October 16th 2015Jesse Rothstein
Salesforce for Nonprofits provides discounted and donated Salesforce licenses and resources to help nonprofits and higher education institutions leverage technology to further their missions through products like CRM, marketing automation, and program management tools. The Salesforce 1-1-1 model aims to provide 1% of Salesforce's equity, product, and employee time to nonprofit and higher education customers and partners. An integrated platform like Salesforce can help nonprofits improve efficiencies, increase engagement and fundraising, and better manage constituent relationships.
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Grow Socially, Inc.
The document discusses using social media to grow a business. It recommends creating a social media marketing plan that identifies target audiences, develops engaging content, and measures success through metrics like website traffic and social media engagement. The document also discusses integrating social media with other marketing channels like websites, email, and print through tactics like QR codes and mobile payments.
On April 13th, 2011, John Foley delivered this presentation at the PIA Georgia headquarters. He emphasized that you must execute a social media marketing strategy before you follow through on the tactics.
interlinkONE's CEO John Foley, Jr. spoke at the Charlotte DMA on April 14th 2011.
During his presentation, he provided ways for companies to succeed at social media. John provided instruction on the importance of creating a successful strategy.
Content Marketing can be an effective strategy to increase your company’s visibility and show off your expertise. But it can also be time consuming, expensive and tends to have a slow ROI.
Improve your content marketing results by maximizing your time, tools and budget.
How to Transform Your Digital Marketing for Success (Webinar Slides)Pinpointe On-Demand
Marketers are constantly challenged to deliver remarkable, content-driven experiences…
Creating these experiences requires a proper understanding of how to effectively connect each marketing touchpoint through a focused and unified framework.
These slides accompany a webinar put on by Pinpointe and Linda Ford, content marketing expert and President of BB Marketing Group. They explain how to leverage a digital marketing transformation framework to guide your marketing initiatives, create connected experiences and deliver positive business outcomes.
If you'd like to see more, check out the webinar replay at http://email-marketing.pinpointe.com/webinar-how-to-transform-your-digital-marketing-ford
This document provides tips and best practices for using search and social media to influence customers. It recommends having a clear plan tied to goals like increasing sales, traffic, or brand awareness. The plan should include objectives, metrics, and the platforms to use. It also provides dos and don'ts for social media engagement, such as conversing, sharing engaging content, and avoiding over-promotion or a corporate voice. The document promotes scheduling demos with marketing service providers BeaconLive and Astek.
How to Win Customers and Influence Google: A B2B Guide to Search and SocialAstek Consulting
Learn how to optimize social media for not only your B2B business, but also for Google. Presented by Rachel Yeomans of Astek and Sean McGinnis of 312 Digital.
Finding Product-Market Fit and Scale w/ Warung Pintar and PayFazzProduct School
This document is from the website www.productschool.com and discusses their course offerings. Productschool offers part-time courses in Product Management, Coding for Managers, Data Analytics for Managers, Digital Marketing for Managers, UX Design for Managers, Product Leadership, and Corporate Training. The courses aim to teach practical skills for product roles.
Inbound marketing strategies can help boost enrollment for higher education institutions. It focuses on creating optimized content to attract qualified visitors to the school's website, understanding prospective students' needs, and nurturing leads through the enrollment funnel. HubSpot is an inbound marketing platform that provides tools to attract visitors, convert them into leads, and close them as students through content marketing, social media, landing pages, forms, and marketing automation.
Inbound marketing strategies can help boost enrollment for higher education institutions. It focuses on creating and sharing optimized content to attract qualified visitors to the website, then converting them into leads and nurturing them through the enrollment process. HubSpot is an all-in-one inbound marketing platform that provides tools to attract visitors, convert leads, close students, and analyze marketing ROI. It offers software, training, and services to help organizations implement inbound marketing.
Inbound marketing strategies can help boost enrollment for higher education institutions. It focuses on creating and sharing optimized content to attract qualified visitors to the website, then converting them into leads and nurturing them through the enrollment process. HubSpot is an all-in-one inbound marketing platform that provides tools to attract visitors, convert leads, close students, and analyze marketing ROI. It offers software, training, and services to help organizations implement inbound marketing.
Prepare for Marketing Automation: 5 Tips to Maximize ROIG3 Communications
View this webinar on-demand at: http://dg-r.co/AutomatedROI
Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a 28% average overall return.
This quick start crash course will give you a 5-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment.
In this webinar, you'll learn:
The three “Must Dos” to get started;
Setting up your pilot lead management program;
Core competencies your team will need;
The 5-step process for creating your first automated program; and
Optimizing and maximizing results with metrics that matter.
Salesforce has built success at scale over 17 years by developing key programs and processes. They launched a customer success program in 2003 and have since grown it to include 3000+ people supporting 150k+ customers. Salesforce scales customer engagements through a combination of process, data, technology, and people. They measure success through metrics like invitation rates, engagement rates, usage increases, and customer satisfaction.
Digital marketing is not a ‘nice to have’ in today’s digital-first landscape – it’s a must have. In this presentation, we’ll be looking at essential marketing functions, from advertising and social media management to search engine optimization and content creation. We want to help you build an effective digital marketing strategy no matter how small or large your budget and how limited or extensive your experience.
Now you can deliver more high-quality leads to your sales teams by engaging prospects anywhere online with relevant ads and content at every stage of the buying process.
Join LinkedIn's Head of B2B Marketing Dave Karel and Global Sr. Product Marketing Manager Sudeep Cherian as they walk you through the new Lead Accelerator platform.
You'll learn how to:
- Identify and target your highest value audiences.
- Sequence relevant messaging based on the profile and onsite behavior of your prospect.
- Increase conversion rates on forms using LinkedIn’s Autofill capability.
- Optimize ad creative and nurture stream design through platform-supported A/B testing.
- Measure impact at every stage of the buy process through built-in reporting.
Discover how to reach and engage more of the right people to drive more qualified leads and boost revenue for your business.
Forward Progress - How to Use Webinars to Promote Your BusinessSocial Jack
Learn how business coaches are retaining clients, filling events and locking in qualified appointments using Online Webinars!
In this in-depth FREE Training Overview, Dean DeLisle, Founder and CEO of Forward Progress – a Chicago based Coaching and Training Organization and a long-standing member with Worldwide Association of Business Coaches, will lead this webinar, guiding you through all the techniques YOU can use with online webinar conferences to build a better business coaching practice and maintain relationships and connections with your current clients!
Featured frequently in news publications, radio and television, Dean DeLisle has helped over 4,000 clients connect with over 25 million leads and close over a billion dollars in sales—all by helping them make the connections that count.
Learn how thousands of Business Coaching companies are leveraging these online webinars to help train their clients and attract new ones.
If you currently provide value and expertise in a specific field of Business Coaching and you already have content related to that expertise, then you absolutely need to watch this online review of how to leverage webinars.
Think about content you may already have:
● Power Points
● Articles
● Blogs
● Website Content
● Training Materials
● White Papers
All of these can be used within the scope of providing webinars – which are simply an online delivery mechanism for you to share your expertise with the world.
Getting new business is critical in today’s business world where every targeted lead counts! Join the thousands of people who have generated new business in the last few months just by simply attending these webinars!
PLEASE NOTE***If you cannot make the scheduled time, upon registering, you will automatically get access to the recording and materials.
We look forward to seeing you there!
Similar to APP Academy: Marketing (August 7, 2013) (20)
Platform Events allow applications to integrate in real-time by publishing and subscribing to events. This enables more responsive workflows that can be triggered by both internal and external systems. Key capabilities include defining custom event objects, publishing from Apex, APIs or external systems, and subscribing via Apex or external apps through public APIs. The demo showed a Node.js app publishing and subscribing to events to trigger Apex workflows. Guidance covered packaging, limits, and the roadmap for high volume events and change data capture. Resources were provided to learn more about platform events.
This document provides information about an upcoming webinar on Salesforce's partner roadmap. It includes an agenda with sections on release readiness, partner innovation awards, partner community updates, and Q&A. Forward-looking statements are also disclosed. The webinar will discuss new products, features, certifications and resources for both ISV and consulting partners.
The document provides an overview of Salesforce's 2017 Lightning Accreditation Program and resources available for partners. It outlines the steps to become Lightning Accredited through earning the Lightning Experience Rollout Superbadge, and then to advance to Lightning Master status by completing implementations and transitions. It also shares the timeline and benefits of participating in the program, including opportunities to present at Dreamforce and increased visibility on the AppExchange.
This document summarizes key points from an ISV monthly technical enablement webinar presented by Salesforce experts. The webinar covered:
- The importance of making apps "Lightning Ready" to meet security review standards and attract new customers.
- An overview of Einstein Analytics and how it provides business intelligence capabilities within the Salesforce platform. Templates and web SDKs were discussed to help ISVs integrate analytics into their apps.
- An introduction to Salesforce DX, a new development model that emphasizes source-driven development, ephemeral scratch orgs, and continuous delivery to improve the developer experience and agility. Principles and tools of Salesforce DX were presented.
This document provides an overview of different certification paths available in Salesforce. It discusses certifications for various roles including administrators, app builders, and architects.
For administrators, it outlines the certification path for Salesforce Certified Administrator, including recommended experience, exam overview, study resources, and related certifications. It also discusses the certification path for Salesforce Certified Advanced Administrator.
For app builders, it summarizes the certification path for Salesforce Certified Platform App Builder, including recommended experience, exam focus areas, and study materials.
Finally, it presents the Salesforce Architect Journey framework, which outlines a progression of domain certifications leading to the prestigious Salesforce Certified Technical Architect role, with specialized certifications
This document describes a Salesforce Proficiency Pack for Administrators program that provides a 30-day blended learning experience to prepare participants for the Salesforce Administrator certification. The program combines Trailhead content, eLearning modules, hands-on exercises, study guides, and instructor-led sessions. It is designed to be completed in 6 weeks. Key components include instructor support, study materials, a practice environment, and an exam voucher. The program is suited for new administrators, those seeking to refresh skills, and individuals who can dedicate 1-2 hours per day. Partner benefits include rapidly ramping new teams and counting the certification towards partner program requirements. Upcoming class start dates and registration details are provided.
The document provides a summary of the Partner Roadmap Webinar. It includes an agenda for the webinar covering partner community updates, continuous site switching, and Quip for Partners. It also provides information on upcoming webinars, trust notifications for service updates, new trailhead modules, and resources for partners to stay connected.
The document provides information on how to use the Environment Hub to manage multiple Salesforce organizations. It describes how to request access to Environment Hub, connect existing orgs, create new orgs for development, testing or demos, and enable single sign-on. It also lists best practices such as using trialforce templates to create copies of demo orgs, taking advantage of the unlimited Partner Developer Edition org, and using the Org description and expiration date fields to help differentiate orgs.
This document provides best practices for managing demo environments, including: tracking org expiration dates in Environment Hub; requesting additional features when needed; cloning orgs with Trialforce; leveraging managed packages to easily set up demo orgs; advertising solutions in NextLevel Partner Finder; and choosing the correct demo environment based on use case. It discusses tools like Environment Hub, Trialforce, and managed packages that can help implement these practices.
Choosing the Right Demo Environment (Salesforce Partners)Salesforce Partners
This document discusses different types of Salesforce demo environments that can be used for various purposes like opportunities, learning, development, and showcasing. It describes the key environments like Partner Developer Edition (PDE), Simple Demo Org (SDO), and Integrated Demo Org (IDO) and compares their features such as expiration dates, included licenses, and suitability for different use cases. The document recommends choosing the PDE for most opportunities as it never expires and fully supports environment hub and Trialforce. It also provides guidance on how and when to request access to demo environments like the SDO.
The document provides information to help prepare for the Salesforce Accredited Sales Professional exam, including:
- The exam format is 30 multiple choice questions over 45 minutes taken online. A passing score of 70% is required.
- Topics covered on the exam include the Salesforce advantage, Salesforce products, competitive intelligence, objection handling, customer discovery, and leveraging Salesforce resources.
- Additional resources for exam preparation include materials from the Partner Fast Forward Bootcamp, the Partner Community, and Trailhead training.
This document provides an overview and update on Einstein Analytics and partner analytics apps. It discusses the opportunity for analytics with customer data, how Einstein Analytics closes the analytics gap for Salesforce users, new product updates including improved data preparation and encryption at rest, and commercial models and resources for partners to build analytics apps. It demonstrates the web SDK and templates and encourages partners to list analytics apps on the AppExchange to take advantage of the growing analytics ecosystem on the Salesforce platform.
The document discusses Lightning implementation and provides guidance on adopting Lightning. It recommends assembling an adoption team, conducting discovery activities like evaluating org readiness and business processes, and creating a rollout plan with a persona-based approach. The rollout plan should include iterative development and testing. It also discusses migrating from Visualforce to Lightning components and avoiding technical debt. Change management activities like training, communications, and executive buy-in are also recommended.
The document discusses an upcoming Salesforce developer conference in June 2017 with technical sessions, a keynote, and discounts available. It also provides information on enabling apps to work in the Lightning Experience, upcoming webinars on new Einstein Analytics features, and the Summer '17 release focusing on features for ISVs including improved Wave packaging templates, Salesforce DX entering open beta, the Apex Metadata API going GA, and the Lightning Data Service entering beta.
The document provides an overview of new features in Salesforce's Summer '17 release. It lists top features across various Salesforce clouds, including Lightning for Gmail, Lightning Service Console enhancements, Social Studio Einstein Vision capabilities, Platform Events, and Einstein Predictive Sort for Commerce Cloud. The document also advertises upcoming webinars to provide more details on the release and invites readers to learn more about specific features.
This document provides guidance on implementing the Field Service Lightning (FSL) managed package, including:
- Initial considerations such as reviewing documentation and defining field service challenges
- Using the recommended permission sets and sharing model
- Disabling data integration rules to allow FSL triggers to function properly
- Enabling feed tracking on service appointments
- Assigning the correct FSL page layouts to profiles
- Best practices for modeling service territories
The document summarizes AppExchange Marketing Program (AMP) packages for Fall and Winter 2017 that partners can purchase to boost marketing exposure, lead generation, and sales. It describes the goals, benefits, metrics, pricing and availability for campaigns promoting listing traffic, leads, awareness, and growth. Example packages include Dreamforce promotions, homepage features, emails, and services like listing reviews to help partners succeed on AppExchange.
The document announces the Salesforce Developer Conference from June 28-29, 2017 in San Francisco. Early bird tickets are $499 and there will be over 130 technical sessions. It provides the website and a partner discount code for tickets.
Sales Cloud Lightning Migration Best Practices (May 12, 2017)Salesforce Partners
The document provides guidance on implementing Salesforce Lightning. It recommends assembling an adoption team, conducting discovery and evaluation activities to assess readiness, aligning on a rollout strategy, planning and launching the rollout in an iterative manner, and continuously optimizing usage. Key activities discussed include creating persona-based page layouts, transitioning from Visualforce to Lightning components, and establishing a change management plan to drive user adoption. Customer success stories are also referenced to demonstrate the benefits organizations have realized by switching to Lightning.
This document provides guidance on implementing the Field Service Lightning (FSL) managed package, including:
- Initial considerations such as reviewing documentation and defining field service challenges
- Using the recommended permission sets and sharing model
- Disabling data integration rules to allow FSL triggers to function properly
- Enabling feed tracking on service appointments
- Assigning the correct FSL page layouts to profiles
- Best practices for modeling service territories
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
8. Session Goals
• Understand marketing resources and tools
• Simplify your message and create killer content
• Create brand excellence for large-scale impact
• Manage an AppExchange listing that wows
• Use social media to increase scale
• Lead inspired campaigns and run PR like a pro
• Modernize online marketing and take your events to the next level
• Inspire&motivate your marketing team!
11. If you don’t have time to do
it right, when will you have
time to do it over?
- Coach John Wooden
12. Inbound Marketing
(Build Your Brand)
Overview
Resources
AMP
High Impact Message
AppExchange
Content Cycle
Break
Outbound Marketing
(Generate Demand)
Planning
Social Media
Campaigns
PR
Word of Mouth
Events
Digital Marketing
Email
APPAcademy: Marketing (VC)
14. http://p.force.com/marketing
Office Hours
Marketing Best Practices
Event Management
AppExchange
Social Media
Recorded Training
Marketing FAQ
APPAcademy Module – Partner Marketing
15.
This is an excellent resource on how to build a successful cloud computing business. We recommend you
purchase this book for yourself and your team members. We will refer to this book during the session
(purchase is not required).
www.salesforce.com/behindthecloud
Read ‘Behind the Cloud’ by Marc Benioff
16.
Find the book at
Read ‘Complete B2B Online Marketing’
by Maura Ginty & Lauren Vaccarello with William Leake
19. Check out The Business App Blog
http://p.force.com/blog
How To’s
Technical Best Practices
Sales Tips
Marketing Insights
Thought Leadership
Industry Trends
Recommendations
Program Updates
20. Follow Us on Social Media
Twitter.com/partnerforce
Slideshare.net/partnerforce
Facebook.com/Sale
sforcepartners
http://p.force.com/socialmedia
youtube.com/partnerforce
38. 46%
YouTube
2,500+ videos in our library
12,000+ video views a day = 70 hyper-efficient reps
39%
Salesforce.com
14%
3rd Party Sites
39. Which Content Should be Gated?
Demo Videos
Trials
Webinars
ROI Calculators
eBooks
Whitepapers
Social Media Content
Overview Videos
Customer Videos
Preview Content
74. Increase Distribution with Private AppExchange
Salesforce Private AppExchange
2000+
Apps 1-Click
Install
IdentityBranding
The Trusted Corporate App Store
• One-stop shop: Central, private app store simplifies finding
and accessing apps
• Any cloud app, any device: Supports AppExchange
apps, force.com custom apps, and any other cloud apps
• Instant Access: Salesforce Identity SSO reduces user barriers
Mobile
Custom
Categories Social
77. Measuring What Counts
Driving Demand
Leads Generated
Pipe Created
Deals Closed
Brand Impact
Awareness
Social Engagement
Press Interaction
Beyond the Basics
Content Generated
Employees Recruited
Customers Trained
78. Your Event Success Checklist
Set 3-5 clear demand, brand and “beyond” goals
Get stakeholder alignment before decision making begins
Differentiate with clear positioning and a cohesive event experience
Consider every detail of the attendee experience
Train your team to be on message and work well together
Engage early via social media, email, phone, etc.
Do something cool to stand out
Create and share great content
Schedule as many meetings as possible
Bring your best customer stories to life
Network all day, every day
98. Other Sponsorship Opportunities
Salesforce1 World Tour
10+ cities around the world
Dreamforce
Save the Date: Oct. 13-16, 2014
Sponsorships now available
partnersuccess@salesforce.com
Salesforce.com is a publicly traded company on the New York Stock Exchange (ticker symbol: CRM). Please make any purchasing decisions based upon existing functionality and not on any future functionality that might be discussed during this program.
But first, let’s start with understanding the application lifecycle.
But first, let’s start with understanding the application lifecycle.
A great resource on the business side is Marc Benioff’s book, Behind the Cloud. Reading this book is like sitting down with Marc and learning that Salesforce.com faced many of the same issues you may be facing today. And it shows how we met those issues head on with determination and innovation. Marc discusses global strategy, sales and marketing plays, financing, even how to give back through the 1:1:1 foundation model. Many of our most successful partners have found this book extremely useful, especially for companies just getting started. You can purchase this book in many formats at www.salesforce.com/behindthecloud.
A great resource on the business side is Marc Benioff’s book, Behind the Cloud. Reading this book is like sitting down with Marc and learning that Salesforce.com faced many of the same issues you may be facing today. And it shows how we met those issues head on with determination and innovation. Marc discusses global strategy, sales and marketing plays, financing, even how to give back through the 1:1:1 foundation model. Many of our most successful partners have found this book extremely useful, especially for companies just getting started. You can purchase this book in many formats at www.salesforce.com/behindthecloud.
By far your best resource is your ISV Account Executive. Your AE helps you to navigate the process, create a solid go-to-market plan, and works with you through each phase of the partner lifecycle.
Partners should take advantage of special office hours held by various departments: Dreamforce (Sponsorships), Marketing, PR, and Security.
Follow our @partnerforce Twitter profile as well as other social media channels for webinar announcements, replays, release updates, Dreamforce alerts, program changes, partner news, and other news.
Follow our @partnerforce Twitter profile as well as other social media channels for webinar announcements, replays, release updates, Dreamforce alerts, program changes, partner news, and other news.
But first, let’s start with understanding the application lifecycle.
“The rule of 5 is that each and every content development undertaking should produce content assets that can be used at least 5 different ways.”
“The rule of 5 is that each and every content development undertaking should produce content assets that can be used at least 5 different ways.”
But first, let’s start with understanding the application lifecycle.
But first, let’s start with understanding the application lifecycle.
Switch to browser and give a brief demo of AppExchange including responsive design.
But first, let’s start with understanding the application lifecycle.
But first, let’s start with understanding the application lifecycle.
“The rule of 5 is that each and every content development undertaking should produce content assets that can be used at least 5 different ways.”
So today we are very excited to announce a new product and that is Private AppExchange, your trusted corporate app store.With a private appexchange, you can unlock productivity across your entire organization by giving instant access to all employees to the apps that they need.Now with a private appexchange, you can:Distribute any app web, mobile, to your end users through a secure store. This could be one of the 1900 apps on appExchange, custom apps you build on the SF platform, or any other cloud app you are using across your business.You can manage user access Salesforce Identity so all that your users can use 1 login for all of the apps they need.And finally you can customize your store by roles, departments or themes.
The potential for business impact at a good event is endless. It’s easy to fall back on lead count as a primary metric, but it should never be the only measure. The most effective event marketers define 3-5 core goals that span branding, demand and beyond. Driving DemandDriving Demand through well-attended events is obviously the heart and soul of our business. (here’s one of those things you can’t quite measure – the potential upside of a visit from Marc Benioff). We measure and track everything from prospects and pipe in the room to new opportunities created. I’ve seen pipeline metrics from Marketo and the lift is incredible in the months following Dreamforce. I’ll share the webinar link so you can see too. Don’t forget the power of events for closing deals, and align resources to make it happen. Consider this: we had more than 1000 meetings in our EBC at Dreamforce. 90 sponsored meeting rooms. Countless impromptu meetings. That’s how deals get done. Last year was in the expo with a SI partner sales leader. He’d just come from a 15-executive meeting where a major airline committed to a major, multi-year deal. His energy lit the entire expo. That’s the kind of event magic we all strive for. Brand ImpactThe right live events, with a targeted audience, can be one of the most effective, no-waste ways to elevate or create awareness because of the sheer impact of personal touch. Salesforce is famous for the brand plays we make at our own events and others, so we’ll go into this in more detail in a minute…But I do want to plant a seed on the social front. Our social team is really raised the bar this year using social to amplify brand impact and interaction. Our Dreamride to Dreamforce social contest, generated over 10,000 entries in the 5 weeks leading up to Dreamforce, allowed us to amplify the message about Virgin’s success as a customer, and create Going BeyondMarketers who derive really exceptional results from events don’t leave it at brand and demand. They leverage events for content generation, recruiting, and training, too. They take advantage of all the collective wisdom and thought leadership events bring together to generate great evergreen content. Blogs, videos, customer presentations, photo shows… Here’s an idea to steal…insidesales.com had a dedicated meeting room just for recording customer testimonials. Imagine the savings over doing live site visits, not to mention the great energy they captured! This picture is the CEO of Marketo in an interview with one of our executives in the Salesforce live studio. The key message here is idea exchanges, which can take place and be shared in lots of ways. The marketer who nails this one definitely rises above. And don’t forget the power of events for both recruiting and training. If the message is right, there’s no better way to get executives and teammates on the same page. For our experienced event marketers, would you suggest anything other ideas for “beyond the basics?”
“The rule of 5 is that each and every content development undertaking should produce content assets that can be used at least 5 different ways.”