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9 Ways to Optimize Your Referral Flow
The document outlines 9 ways to optimize a referral program including measuring customer happiness, having a shareable tracking link, testing different referral options, giving symmetric bonuses, optimizing the landing page, giving people status on their invites, bringing it up at the right moments, using plug-and-play referral tools, and discovering growth hacks while creating presentations. It emphasizes setting proper expectations for referral program success and optimizing all aspects of the program.
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9 Ways to Optimize Your Referral Flow
- 1. 9 WAYS TOOPTIMIZE YOUR REFERRAL FLOW MATTAN GRIFFEL, ONE MONTH
- 2. SHOUT OUT TO IVAN KIRIGIN
- 3.
- 4. LET’S SET SOME EXPECTATIONS
- 5. WHAT MOST PEOPLETHINK 1000 people × 50% active each person refers 1 friend × =
- 6. WHAT MOST PEOPLETHINK 1000 people × 50% active each person refers 1 friend × = 500 new users!
- 7. THE REALITY 1000people × 50% active 2% use referral × 50% send = program × any invites 10% × acceptance rate
- 8. THE REALITY 1000people × 50% active 2% use referral × 50% send 10% any invites × = program 0.5 new users! × acceptance rate
- 9. YOU’LL NEED TOOPTIMIZE ALL THE THINGS
- 10. THE LEAN MARKETING FRAMEWORK SEO PR EMAIL VIRAL BLOGS SEM CONTESTS PARTNERSHIPS REFERRAL
- 11.
- 12. “How likely areyou to recommend our company to a friend or colleague?”
- 14. 2. HAVE ASHARABLE, TRACKABLE LINK
- 16. 3. TEST ALLTHE OPTIONS
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- 24.
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- 27.
- 28.
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- 30. 4. GIVE “SYMMETRIC BONUSES”
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- 38. 5. OPTIMIZE THE LANDING PAGE
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- 46. PUT THEIR INFOIN THE FORM IF YOU ALREADY KNOW IT
- 47. DEEPLINK TO MOBILE LANDING PAGES
- 48. 6. GIVE PEOPLEA STATUS ON THEIR INVITES
- 52. 7. BUT DON’TBE A DOWNER
- 55. 8. BRING ITUP AT THE RIGHT MOMENTS
- 56.
- 59. THE LESS “BOLTEDON” THE BETTER
- 61. 9. USE PLUG-AND-PLAY REFERRAL TOOLS
- 64. HERE ARE SOMEMORE I HAVEN’T TRIED: • AddShoppers, addshoppers.com • Ambassador, getambassador.com • Extole, extole.com • Invitereferrals, invitereferrals.com • InviteBox, invitebox.com • Involver, involver.com • NextBee, nextbee.com • Referral SaaSquatch, referralsaasquatch.com • ReferralCandy, referralcandy.com • SocialTwist, socialtwist.com • Talkable, talkable.com
- 65. THEY GENERALLY LOOKLIKE THIS:
- 66. (BONUS) 10. AGROWTH HACK I DISCOVERED WHILE MAKING THIS PRESENTATION:
- 70.
- 71. 27 REFERRAL PROGRAM HACK-TICS IN 20 MINUTES
- 72. AN EPIC LIST OF 47 REFERRAL PROGRAMS
- 73.
- 74. THANK YOU ;) MATTAN GRIFFEL MATTAN@ONEMONTH.COM Sign up for the One Month Growth Hacking waiting list at onemonth.com