This document discusses strategies for improving website conversions and increasing social media engagement. It promotes building websites as "funnels" that tell a story and guide visitors to take action, rather than as brochure-style multiple page sites. It also presents a "content recipe" approach to social media posting, incorporating different types of posts on a regular basis. Special offers are discussed to get more social media followers involved and converting. Services are proposed to help businesses design funnels and implement social media strategies.