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LO4 presentation
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- 5. Magazine ideas Masthead Colour scheme Types ofimages frequency Brand identity Target audience Same throughout, bold colours. Bright/dark colours can be interpreted as anger or a certain attitude. For example, if I was to use red, I would use it consistently throughout and also make sure it stands out. Close ups with different angles. For example, on the front cover there will be a main image and there will also be different images used throughout for variation. This will connote the presence of the artist. Weekly magazine. However this magazine will have a good variety of content throughout and each issue will be much different. 15-35 year olds. This is because the magazine will be a weekly issue but it will be affordable. This is important because if the magazine is not affordable then especially teenagers may not be interested. Star appeal and big artist. Furthermore, there will also be a good variation of artist in order to appeal to everyone. The magazine will also contain its logo on each page Tune RW magazine
- 6. Front Covers -Hand drawn drafts
- 7. Hand Drawn Drafts- DPS
- 8. masthead Cover lines Main image Coverlines barcode
- 9. masthead Cover lines Main image Coverlines barcode
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- 12. Colour scheme/House Style Firstly,the colour scheme for this magazine is red and white. This is because these two colours complement each other and also due to the meaning behind the colour red. Furthermore the colour red connotes a feeling of energy within this magazine and is also emotionally intense. This is important as the function of this magazine is to update the reader on current hip hop music and to help them develop a passion for this type of music.
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- 14. Inspiration slideMasthead As youcan see the mast head has large font and is bright in colour. This is good as it appeals to the customers. Main image The main image on this is also quite large. This is good as the magazine now has star appeal which is good for fans of particular artists. Furthermore the font on the front cover is also important as it is easy to read and therefore may stand out even more. Main headline Another aspect I based my magazine off of is the main headline. I though this is good as it stands out well. This is important as my magazine wouldn't’t of been seen before and is therefore important that it attracts the customers attention.
- 15. Name: Kieran Davison CandidateNumber: 3035 contents editorial headline articl e advert Headline article headline article article headline article article Headline Main DPS reviews Headline article advert content Headline article reviews headline headline article article headline article content article reviews advert Headline article
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- 18. Font style PixelCaps! My magazinefont styles are inspired by XXL. This is because they are both quite simple whilst also being big and bold. This is good because they will stand out on the shelves and therefore customers may be drawn towards them. Furthermore, this is also good as they are new magazines and may therefore attract a lot of attention
- 19. Production Plan –Launch Date – Monday Tuesday Wednesday Thursday Friday Saturday Sunday Look for office space, staff and equipment . Set up all equipment and get ready to start the magazine process. Set up interviews for job roles such as editor, writer, designer and others available within the business. Set up interview s for job roles such as editor, writer, designer and others available within the business. Set up interviews for job roles such as editor, writer, designer and others available within the business. DAYS OFF DAYS OFF Complete by: 5th June Complete by: 6th June Complete by: 9th June Complete by: 9th June Complete by: 9th June Week 1
- 20. Monday Tuesday WednesdayThursday Friday Saturday Sunday Find someone to host on the first addition of the magazine. Find someone to host on the first addition of the magazine. Get the head writer to come up with interesting questions to ask the artist whilst being interviewed. Get reporter to go to interview the chosen artist with the questions and record the answers. Type up the interview and add it to the magazine. Take photoshoot of the chosen artist for the front cover and double page spread of the magazine. DAY OFF Complete by: 14th June Complete by: 14th June Complete by: 15th June Completed by: 16th June Completed by: 17th June Completed by: 18th June Monday Tuesday Wednesday Thursday Friday Saturday Sunday Get the reporter to investigate more stories about the artist/hip hop in general Edit the photos taken of the artist in Photoshop to improve the image. Insert interview into the double page spread of the magazine Look for potential advertise ments you could use within your magazine. Start integratin g other stories/art icles into the magazine. DAY OFF DAY OFF Complete by: 21st Complete by: 23rd Complete by: 24th Complete by: 25th Complete by: 26th
- 21. Monday Tuesday WednesdayThursday Friday Saturday Sunday Finish off designing the magazine Find some more short stories about the artist to put into the magazine Send the magazine off for production Once magazine s arrive find places where the magazine can be distribute d. Distribute the magazines to stores and websites which have given you permission DAY OFF DAY OFF Complete by: 29th June Complete by: 30th June Complete by: 1st July Complete by: 2nd July Complete by: 3rd July Monday Tuesday Wednesday Thursday Friday Saturday Sunday Set up social media account and advertise the magazine on it. Set up social media account and advertise the magazine on it. Product Launch
- 22. Target audience Hartley I thinkthe age range of my magazine would be between 15-40 years of age. This is because many teenagers start getting into music at this age and it may be to pursue their dream. Furthermore, there are also many rappers who are around or below the age of 40. therefore, I think that this is a suitable age range and that the majority of people buying this magazine will be between this. Maslow I don’t think there is a particular class within this magazine however it may suit people who prefer the hip hop genre. Furthermore this magazine will also be cheep and therefore everyone can afford it. Katz’ I think my magazine would be to inform and educate the readers. This is because it will contain information about the artists which is why they will be on the front cover. Also, my magazine will also contain information about the upcoming tours of the artists and perhaps an interview to provide more personal information. Socio-economic needs I think my magazine will appeal to mostly students as they are the age group that most would associate with being passionate about music. In terms of the socio-economic graph, I think that the audience I am targeting would mostly fit into the E and D bracket. This is because there will be many students who are interested in music and also buying my magazine.
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- 24. Advertisements of themagazine I chose to advertise my magazine on Facebook. This is because firstly it is free. This is very important as I am saving money on advertisements and people get to see it easily. Furthermore, I also chose to advertise on Facebook because the word can travel quickly. For example someone could see this and recommend to a friend and it is a chain reaction for more people to see it.
- 25. Connotations behind thename. • The connotations behind the name Tune firstly represent the fact that within this magazine you can find high quality music. Furthermore, it also connotes that the magazine will be music related considering it is called ‘TUNE’.
- 26. “Repeat” - SteveNeale(1980) Tune/Rap Weekly With my magazines I will firstly be repeating t it is easily recognisable. The logo on every page on the magazine. This is important as it will be a new magazine and therefore it will be important for people to recognise it. Secondly, there will be various images on the front cover and other pages. however., on the front cover there will be a main stand out image. This is good as it will have star appeal and therefore could influence customers to buy these magazines. And I will finally make sure that the logos of my magazines stand out. This is important because they will therefore be easy to see in stores and it is also significant that it is easily recognisable. XXL Firstly, XXL magazine have a a logo which stands out. This is because it has a bright red colour and bold writing. This is good as it will stand out to customers on the shelves of stores. Furthermore this logo is evident on every page of their magazine which is important as the customers will therefore recognise who XXL are. Within the magazine also contains double page spreads and lots of images. This is important because it gives the readers an understanding of who stars on the current issue of the magazine and perhaps the smaller articles within.
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- 30. Magazine ideas masthead Colour scheme Types ofimages frequency Brand identity Target audience Same throughout, bold colours. Bright/dark colours can be interpreted as anger or a certain attitude. For example, on my first magazine the colour scheme is red and white and on my second magazine the colour scheme is green with white and black Close ups/mid range shots with different angles. For example, on the front cover there will be a main image and there will also be different images used throughout for variation. This will connote the presence of the artist. my magazine will be a Weekly magazine. This magazine will have a good variety of content throughout and each issue will be much different due to the variety of artists that will be on it every week. 15-35 year olds. This is because it is often the case that mostly teenagers are the people who like rap/hip hop music and would also be most interested in my magazine and the artists who with feature on it every week. Star appeal and big artist. Furthermore, there will also be a good variation of artist in order to appeal to everyone. The magazine will also contain its logo on each page Tune RW magazine
- 31. Front Cover -Hand drawn drafts
- 32. DPS – HandDrawn Drafts
- 33. masthead Cover lines Mainimage Cover lines barcode
- 34. masthead Cover lines Main image Coverlines barcode
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- 37. House style/Colour scheme •The connotations of the my second magazine, RW would be that it is a colour associated with energy and freshness, therefore bringing something different to the standard rap magazine. This colour scheme also connotes the ambition of this magazine to succeed and become a well known name within the hip hop/rap industry.
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- 39. Inspiration slideMasthead As youcan see the mast head has large font and is bright in colour. This is good as it appeals to the customers. Main image The main image on this is also quite large. This is good as the magazine now has star appeal which is good for fans of particular artists. Furthermore the font on the front cover is also important as it is easy to read and therefore may stand out even more. Main headline Another aspect I based my magazine off of is the main headline. I though this is good as it stands out well. This is important as my magazine wouldn't’t of been seen before and is therefore important that it attracts the customers attention.
- 40. Name: kieran davison CandidateNumber: 3035 contents editorial headline articl e advert Headline article headline article article headline article article Headline Main DPS reviews Headline article advert content Headline article reviews headline headline article article headline article content article reviews advertHeadline article
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- 42. Font style PixelCaps! My magazinefont styles are inspired by XXL. This is because they are both quite simple whilst also being big and bold. This is good because they will stand out on the shelves and therefore customers may be drawn towards them. Furthermore, this is also good as they are new magazines and may therefore attract a lot of attention
- 43. Production Plan –Launch Date – Monday Tuesday Wednesday Thursday Friday Saturday Sunday Look for office space, staff and equipment . Set up all equipment and get ready to start the magazine process. Set up interviews for job roles such as editor, writer, designer and others available within the business. Set up interview s for job roles such as editor, writer, designer and others available within the business. Set up interviews for job roles such as editor, writer, designer and others available within the business. DAYS OFF DAYS OFF Complete by: 5th June Complete by: 6th June Complete by: 9th June Complete by: 9th June Complete by: 9th June Week 1
- 44. Monday Tuesday WednesdayThursday Friday Saturday Sunday Find someone to host on the first addition of the magazine. Find someone to host on the first addition of the magazine. Get the head writer to come up with interesting questions to ask the artist whilst being interviewed. Get reporter to go to interview the chosen artist with the questions and record the answers. Type up the interview and add it to the magazine. Take photoshoot of the chosen artist for the front cover and double page spread of the magazine. DAY OFF Complete by: 14th June Complete by: 14th June Complete by: 15th June Completed by: 16th June Completed by: 17th June Completed by: 18th June Monday Tuesday Wednesday Thursday Friday Saturday Sunday Get the reporter to investigate more stories about the artist/hip hop in general Edit the photos taken of the artist in Photoshop to improve the image. Insert interview into the double page spread of the magazine Look for potential advertise ments you could use within your magazine. Start integratin g other stories/art icles into the magazine. DAY OFF DAY OFF Complete by: 21st Complete by: 23rd Complete by: 24th Complete by: 25th Complete by: 26th
- 45. Monday Tuesday WednesdayThursday Friday Saturday Sunday Finish off designing the magazine Find some more short stories about the artist to put into the magazine Send the magazine off for production Once magazine s arrive find places where the magazine can be distribute d. Distribute the magazines to stores and websites which have given you permission DAY OFF DAY OFF Complete by: 29th June Complete by: 30th June Complete by: 1st July Complete by: 2nd July Complete by: 3rd July Monday Tuesday Wednesday Thursday Friday Saturday Sunday Set up social media account and advertise the magazine on it. Set up social media account and advertise the magazine on it. Product Launch
- 46. Target audience Hartley I thinkthe age range of my magazine would be between 15-40 years of age. This is because many teenagers start getting into music at this age and it may be to pursue their dream. Furthermore, there are also many rappers who are around or below the age of 40. therefore, I think that this is a suitable age range and that the majority of people buying this magazine will be between this. Maslow I don’t think there is a particular class within this magazine however it may suit people who prefer the hip hop genre. Furthermore this magazine will also be cheep and therefore everyone can afford it. Katz’ I think my magazine would be to inform and educate the readers. This is because it will contain information about the artists which is why they will be on the front cover. Also, my magazine will also contain information about the upcoming tours of the artists and perhaps an interview to provide more personal information. Socio-economic needs I think my magazine will appeal to mostly students as they are the age group that most would associate with being passionate about music. In terms of the socio-economic graph, I think that the audience I am targeting would mostly fit into the E and D bracket. This is because there will be many students who are interested in music and also buying my magazine.
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- 48. Advertisements of themagazine I chose to advertise my second magazine on Facebook as well as my first. This is because as I stated before it is free. This is very important as I am saving money on advertisements and people get to see it easily. Furthermore, I also chose to advertise on Facebook because the word can travel quickly. For example someone could see this and recommend to a friend and it is a chain reaction for more people to see it.
- 49. Connotations behind thename • Firstly, RW stands for ‘Rap Weekly’. The connotations behind this name would be that it brings you high quality rap from various artists every week. Furthermore it also connotes that the genre of the magazine will be mainly ‘RAP’ and the publisher wants to provide you weekly with the best articles, interviews and DPS’ on various music information.
- 50. Staff costs Staff salary Publisherx3 £19,322 Editors x3 £25,361 Journalists x5 £23,825 Writers x3 £32,234 Photographers x6 £31,710 Marketing x5 £22,279 Financex5 £19,334 Equipment Cost Office £249x23(per person)=£5727 Computers £250x23=£5750 Applications( All applications) £69x23=£1587(Per year) Desks £163x23=£3749 Chairs £120x23=£2760 Printers £247.99 Stationery £9.49x23=£218.27
- 51. Advertising revenue In mymagazine I'm going to have 15 full page advertisements, this means that I’m going to make £45,375(15 x £3025) Furthermore I'm also going to have 5 half page advertisements, this means I'm going to make £7560 (5 x £1512) Therefore, altogether from advertisements I'm going to make £52,935 (£45,375 + £7560)
- 52. Printing quotes andcosts https://print24.com/uk/ I have decided to print 15,000 copies of this magazine to start off with. There is also 28 pages per magazine which includes four cover pages with artists featuring on them. This magazine will also cost around 40p per magazine which means it will also be making £1.50 per magazine.
- 53. Overall costs Staff costs •Publishes=57,966 • Editors=76,083 • Journalists=119,125 • Writers=96,702 • Photographers=190260 • Marketing=111,395 • Finance=96,670 Overall staff costs=£577,201 Equipment costs • Office=5727 • Computers=5750 • Applications=1587 • Desk=3749 • Chairs=2760 • Printers=247.99 • Stationary=218.27 Overall equipment costs=£20,039.26 Staff costs + Equipment costs=£597,240.26
- 54. Plan for thefuture • For the future, I hope to continue to publish my magazine and gain customers in order to make revenue. This is important as it will then help me to expand and sell my magazine globally.
- 55. Front covers andDPS’s
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