The document proposes two new hip hop/rap magazines called 808 and TMM. 808 would focus solely on hip hop while TMM would also include sections on grime music. Both magazines would be monthly, cost £4.99, and have an A4 size. They would target 16-35 year olds. The proposals discuss the magazines' content, branding, design, production schedule, costs, marketing, legal and ethical considerations.

1. LO4 Magazine Pitch

2. Summary of Ideas
808
Genre – The genre of my magazine will cover rap and hip hop. The artists that
will suit this style of genre are; Asap Rocky, Bryson Tiller, Lil Uzi vert..
Colours – Black, Gold , white
Price - £4.99 released monthly
Size of the magazine: A4
TMM
Genre – This magazine will cover the same genre as 808 but will also have
sections of grime within. The artists that will appear in these magazines
are (same as 808) but some grime artists like aj tracey, big zuu etc.
Colours – Blue, Red and White
Price - £4.99 released monthly
Size of the magazine – A4

3. Proposals (808)
These are my proposals for 808.
Within this I talk about what my
magazine includes and the
background of the magazine. I talk
about what audience I'm tying to
appeal to and the type of content I'm
going to include all the way to the
length of the magazine and what size
each page is going to be.

4. Proposals (TMM)
These are my proposals for my second
magazine TMM . Within this I talk
about what my magazine includes and
the background of the magazine. I talk
about what audience I'm tying to
appeal to and the type of content I'm
going to include all the way to the
length of the magazine and what size
each page is going to be.

5. My
Magazines
Price;
The price of the magazines will
be around £3.99. I have chose
this price because not many
competitors sell issues for this
cheap. Such as; XXL costs £4.99-
£5.99
Masthead Names;
- 808
- Beats
- TMM (The Music
Magazine)
Straplines
‘The best in music’
‘Love it or 808 it’
‘The best in the business’
Target Audience;
The target audience will be from 16-35 years
old, this is because the genre of the
magazine is hip hop/rap suggesting that the
words in the song are explicit. The gender
for the magazine will be for both males and
females, this will mean my magazine will
have to include an artist on the front page of
a person that is liked by both gender.
Frequency of release;
My magazines will be released
monthly, the price determined this
because it is an expensive
magazine to pay for every week.
Also, it will be hard to find
information to put in the magazine
to release weekly.
Colour Schemes; The colour scheme
for my first magazine will be black
with white writing but will have partly
gold words throughout the magazine
to math the gold title. I have chosen
this colour because it signifies the
reader that the colours match the
music artists life in which it is fulfilled
will expensive jewelry. My other
magazine will be red and blue. Red
will stand out to a pass along
audience.Brand Identity; On the front of
magazine (across the masthead) I
will have all the social media
links that help self advertise my
magazine onto social media as
this is a much more cheaper
alternative to promotion than
releasing a advert on TV for more
audience.
Images;
On the front cover of my magazine I will have a
picture of the music artist that is going to have
the biggest amount of information inside the
magazine. This will be someone who is
extremely big in this music business of this
genre. The technical code of this photo will be
a long-shot, this will give the effect on the
reader that my magazine has exclusive photos
of this artist because not many photos are like
that.

6. Connotations behind the name
The reason the magazine is called 808
is because that is the name of a drum
used in every hip/hop rap or grime
beat. I thought this would suit as those
genres are the ones that are being
covered in my magazine. I also like it
because it is short and easy to say and
with the bold writing it will be easy to
see on the shelves and will hopefully
attract more readers. I also like the
name because it will attract people
that are interested in music and will
understand what an 808 is, this is good
because it will make people think that
because it has good title, it will contain
high quality information.

7. Connotations behind the name
The masthead ‘TMM’ or ‘The Music Magazine’ shows to the reader
that the magazine they are going to pick up is full of everything on the
genre of music I am covering. I have shortened ‘The Music Magazine’
down to just simply ‘TMM’ because I feel that it with its bold writing it
will stand out of shelves instead of the music magazine as it may come
across as something boring when intact it contains very detailed and
exciting music on the chosen genres.

8. Font Style
http://www.dafont.com/r
ofitaste.font?text=TMM
http://www.dafont.com/haydon
-brush.font?text=TMM
This is my chosen text
http://www.dafont.com/haydo
n-brush.font?text=TMM
http://www.dafont.com/brass-
monkey.font?text=TMM
http://www.dafont.com/2loco-
in-crime.font?text=TMM
http://www.dafont.com/angilla-
tattoo.font?text=TMM

9. Font Style Conclusions
For the magazine ‘808’ I have chosen the next ups text, this is because I feel it
has a very modern and unique look which suits my genre of music that is
being covered in the magazine. I have chosen the font style haydon-brush for
TMM magazine as it is simple but has a twist to make it different to other
magazine fonts such as XXL.

10. Steve Neale: What will I repeat?
TMM
I will repeat the colours used for the
masthead and for the detailing in the
headline. The reason behind this is
because I think it will stand out from
the rest of the shelves as they will be
using other colours but a bold red
with catch someone's eye and will
hopefully make them pick it up and
invest in my magazine so that I can
earn money in order to make my
magazine successful. I will also repeat
the little black details as I think it
makes the magazine look more
professional and well made, this will
make the reader feel that because the
front page looks professional, the
information inside will be interesting
and professional.

11. Target Audience for my
magazines
Gratifications and Uses (Katz)
The audience will be ‘informed and educated’ by my music magazine. They will be educated on the
music information and new artists such as MC Chiznle the new artist. Furthermore, the audience will
be ‘diverted’ from everyday situations by reading this magazine as it will entertain them with articles
and interviews.
Maslow’s Hierarchy of Needs
The audience will be ‘social climbers’ as they will inspire to be like the artist on the front cover who
will denote ‘star appeal’ (Richard Dyer).
Socio-economic needs
According to the socio-economic needs table the audience will fit in categories of E, D and C2 and C1.
The audience will be young and will like the hip-hop genre therefore some of these will be
unemployed.
Hartley’s Seven Subjectivities
According to Hartley’s Seven Subjectivities the audience will be aged 16 – 30 year olds. Because the
genre is informal as it is hip-hop this will be more relevant to the younger audience.

12. Production Plan
Week Beginning
05/12/16 -
Monday
Tuesday –
06/12/16
Wednesday -
07/12/16
Thursday –
08/12/16
Friday -
09/12/16
Saturday -
10/12/16
Sunday –
11/12/16
Move into offices
with all
equipment
brought and
ready
Present ideas for
first issue of
magazine to all
staff
Set up interview
with main cover
artist and other
cover lines
included in
magazine
Gather
information and
pictures to
include in
magazine
Find business
that would like to
promote
magazine
Day Off Day Off
Week Beginning
12/12/16 -
Monday
Tuesday –
13/12/16
Wednesday -
14/12/16
Thursday –
15/12/16
Friday -
16/12/16
Saturday -
17/12/16
Sunday –
18/12/16
Take photo shoot
and interview
headline artist
inside magazine
Insert main
article into
magazine
Insert longer
articles into
magazine
Promote
magazine using
businesses who
would like to
promote
magazine
Insert longer
articles into
magazine
Day Off Day Off

13. Production Plan (Continued)
Week Beginning
26/12/16 -
Monday
Tuesday –
27/12/16
Wednesday -
28/12/16
Thursday –
29/12/16
Friday -
30/12/16
Saturday -
31/12/16
Sunday –
01/01/16
Find places to
distribute the
magazine once
they have arrived
Distribute
magazines to
stores and online
websites where
magazine will be
sold
Set up social
media account
and promote
them to people
Set up social
media account
and promote
them to people
Promote
magazine on all
social media
pages
Day Off Day Off
Week Beginning –
02/01/17
Magazine Launch
Week Beginning
19/12/16 -
Monday
Tuesday –
20/12/1
Wednesday -
21/12/16
Thursday –
22/12/16
Friday -
23/12/16
Saturday -
24/12/16
Sunday –
25/12/16
Find Short stories
for magazine
Find short stories
for magazine
Put together
magazine
Put together
magazine
Send finished
magazine for
production
Day Off Day Off

14. Equipment and Cost
Equipment Cost
Office Space in Rochester £21,000 a year
9 Apple Imacs £9,441
Adobe CS6 Master Collection £1,800
Desks (x9) £1,123.20
Chairs (x9) £486
Printer £50
Cameras (x4) £4,941
Pens £25.80
Paper £17.94
https://www.officefurnitureonline.co.uk/office-chairs/executive-leather-office-chairs/leather-
office-chairs-less-than-100/turin-leather-manager-chair.html
= £38,884

15. Staff and Cost
9 Staff
Staff/ Job Salary
Publisher £75,000
Editor £39,000
Journalist £22,000
Writers £23,000
Photographers £31,000
Marketing £20,000
Finance £18,000
Human Resources £19,000
Designer £23,000
http://www.nfuonline.com/jobs/nfu-careers/deputy-editor/
https://www.indeed.co.uk/cmp/Rail-Media/jobs/Junior-Journalist-b12b42da1e9e38b4?sjdu=QwrRXKrqZ3CNX5W-O9jEve1dIVOUt-
RWe40cYYW649DSwGmFGQ8hutyuTr99ExCZ-fsSW0I0yzvgznnQZAN2HA
https://www.sokanu.com/careers/photographer/salary/
https://www.indeed.co.uk/cmp/EvoNews/jobs/Editor-2bbadcca702298f5?sjdu=QwrRXKrqZ3CNX5W-
O9jEvcMUvypEVNsaDYSfugcAsR_NOiT4zv7bTfjIQ_95MRmeQK8sOVdVVmay_DquzlfgfA
= £270,000

16. Printing costs of the Magazine
In this screenshot I have shown you how much money 15,000 copies of my 40 page
magazine will cost ( £6,983 ). The cost per issue is 38p.

17. Advertising revenue
http://www.bauermedia.co.uk/uplo
ads/Kerrang!-MediaPack-2011.pdf
Display
-Full page: £3,025
-Full Page ROP: £2,750
-Half Page: £1,512
-IBC/OBC: £3,575
-DPS FH: £5,748
-DPS ROP: £5,225
Advertorials
-Full page: £5,005
-DPS: £9,510
-Half Page: £2,752
-Production
-Supplied Images: £2,000net
-Photo-shoot: £3,000net
-Inserts
-Bound-In: £65CPT
-Tip-on: £65CPT
-Loose Insert: £45CPT

18. Different ways of marketing the
magazine
I am going to make a Facebook page for my chosen magazine as this will be a cheap
alternative to advertising above the line thought TV adverts etc because I will not have
the capital to fund it.
The price to advertise of Facebook for a day is £5, however, this may only get you 5-30
clicks. The way in which advertising works on Facebook is the more money you pay,
the more people see your advert.
Cost Per Click (CPC) – the cost for 1 click to your website
Cost Per Mille (CPM) – the cost for 1,000 impressions, or views of your ad

19. Profit and loss
Advertising Revenue £1,212,000
Sales £74,850
Total £1,286,850
Expenses
Equipment £38,884
Staff £270,000
Printing £6,983
Advertising £3,640
Total 319,507
Net Profit (Income – Expenses) £ 967,343

20. Legal and Ethical Issues
Legal Issues
A way in which I can keep my magazine out of courts due to legal issues is by doing what
Bauer Medias used in which they wanted freelances who has work for them to sign a
contract which would take away their rights, this means that my magazine (808 or TMM)
can use their work whenever they want without referencing anyone so they cant lose
money.
Ethical Issues
Definition; A problem or situation that requires a person or organization to choose
between alternatives that must be evaluated as right (ethical) or wrong (unethical).
By producing magazines, companies have rules in place that they have to follow once it is
published and sold that it will not cause offence or harm to any of the customers. A rule n
particular is that care must be taken to avoid causing offence to grounds of
race,religion,gender,sexual orientation, disability or age. It will then be judged on its
context, audience, medium, product and its prevailing standards.
www.businessdictionary.com/definition/ethical-
issue.html

21. Copyright and IP
Definition; The exclusive and assignable legal right, given to the originator for a
fixed number of years, to print, publish, perform, film, or record literary, artistic,
or musical material.
The copyright law changed in 1998, this means that photographer or anyone
else that has a major involvement a piece of work now have their own rights for
photocopying from a paer version and if a book is reproduced then the person
with major involves can claim because their rights have been taken away
In Q magazine, there are a huge amount of copyright laws and even in adverts
you can see the copyright sign (which is normally a little c in the corner and the
date it was made). For example, if an imagine is used that
http://www.dictionary.com/browse/co
pyright

22. Copyright
This is content that is covered by copyright. This is content is protected by law and stops anyone
who will try to copy it. It also can be referred to ‘Intellectual property’ and means it is divided
into two different types; industrial property and copyright. Intellectual property means that if
any photographs or written work you have taken cannot be copied onto your work. There is also
a digital watermark available which will help protect your work from getting copied because
there will be a watermark in the way with your name on and therefore the person who is looking
at the work can see that it is not their work and can see that it is yours because of the
watermarked name. However there are some negatives to this such as when protecting your IP
you will have to pay a certain amount of fees like a seven thousand pounds bill and it can take
over 5 years to get and be able to get used. I will need to watch out of for copyright on my
magazine because the money time and effort I would've put onto taking a really good photo or
finding out information could just be taken from me for free.
http://www.nahc.org/advocacy-policy/regulatory-issues/

23. Watermark
If people want to use my photo then they have to
give my magazine credits otherwise they get fined.
In order to stop this from happening you have to
watermark your photos, this means that its
extremely obvious who’s photo it is because it will
have the name of who took the photo spread across
the picture. For example, below this text book I have
made my own watermarked photo for the 808
magazine front cover picture, this means people can
either use this photo with the watermark or pay to
use it with the watermark.

24. Data Protection Act 1988
Data Protection Act
This act is very important to have protected but the data protection act protects any
information that is personal held within the business. The rules of data protection
are that it is used fair and completely, this is extremely important for the company
to be kept in a safe place because someone's life can affect Bauer Media and Q
magazine and all the workers that are included in the business should have their
own privacy within the company. Also, a point that should be made clear to
everyone is health and safety as everyone within the business needs to make sure
that they know how to use all of the equipment correctly so there is less chance of
any harmful acts happening to them. I must make sure when compeleting my
magazine that I follow this act.

25. Ipso – Editors code of practice
The editors code of practice are rules set up that newspapers and magazines
regulated by IPSO have agreed to follow. It contains 1-16 categories in which
rules are implied that vary from whether or not the articles accurate to
serious stories such as reporting suicides or children in sex cases. The
newspaper needs to conform these laws in order to get their newspaper
published, this means following the rules when covering a certain genre in
your article, such as, if the newspaper is writing up an article on children in
sex cases, which would normally be covered in The Mirror because they
focus on the serious genre. They have to follow the following rules which
are; The child's name should never be identified however the adult may
have their name used in the article and also care must be taken that nothing
in the report implies the relationship between the accused and the child. If
the newspaper follows these rules then their newspaper can be published
and sent to the public.
For my magazine I must make sure that I follow this practice. For example I
must make sure my magazine is accurate and what I write about the artists
is accurate and I must make sure I do not misspell the artists names.
https://www.ipso.co.uk/editors-code-of-practice/
The 16 categories in which
are covered in the editors
code of practice

26. Calendar Events
There is no events that are due that will get in the
way of my magazine release day, this is because
festivals and other music related shows usually take
place in the summer because of the weather
whereas I'm releasing the magazine in January
where it will be extremely cold weather, however, if I
festival becomes in place at winter then I will just
cover it in my magazine and therefore it will create
more content for the reader, it may also create more
sales because people may want to find out more
about the festival.

27. 808 Front Cover and DPS

28. TMM Front Cover and DPS

29. Survey Monkey
• Please make sure you answer my Survey
Monkey. I have emailed this to you.