The document describes the materials and equipment used for a pitch about creating a magazine. It includes images of a camera, computer, tripod, and smart board that were used to film and present the pitch. Feedback from the pitch was also gathered through a survey monkey questionnaire. The feedback identified areas for improvement such as speaking louder and changing some magazine cover lines. A production plan was then created laying out the weekly tasks needed to produce and distribute the first issue of the magazine over a one month period.
OCR – Level 3 Cambridge Introductory Diploma in Media
Unit 13: Planning and Pitching a Print based Media Product.
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2. Environment of pitch
At the bottom there are five images in which helped me to do my pitch. Firstly, I used
the camera to film myself and this also helps me to see what I did and didn't’t do well
in my pitch. Furthermore, I also used this computer to present my PowerPoint. This is
important as without this I would not be able to present.
In addition, the third picture is a tripod. This helped me to do my pitch as it holds the
camera up and gets a good view of myself presenting. Again this would help to assess
myself properly as it is a steady view.
The fourth image is one of a smart board. This projects my PowerPoint onto a bigger
screen and therefore allows my peers to view my slides better which means I will get
better detailed feedback
3. Materials used
The first thing I used was the internet. This is important because I needed to find
out information such as staff and equipment costs. The internet also allowed me to
search for picture which will help with inspiration for my actual magazine. This is
important because without this I may not have an accurate idea of what I wanted
my front cover to look like. This helped me to find out the overall costs and
therefore gave me an idea of what my first year would be like in terms of revenue
and loss. Furthermore, I also needed to use prezi. This is important as it allows me
to present on something perhaps more professional then PowerPoint and gives the
view a better idea of the content within my presentation.
4. Evidence of pitch
Whilst I was doing my pitch I was filmed with a camera as you
can see from the screenshots. Furthermore, this helped me to
see what I can improve from my pitch. In addition to this, I was
also observed and received a witness statement. This is
important as it gives me a different perspective and what
other people think I can do to improve my pitch. Moreover,
some of the positive feedback I got from my pitch was that I
had a well organised script. However, some constructive
feedback I received was to speak louder and look at the
audience more.
8. Survey monkey
Survey monkey is what I used to gain general feedback for my pitch. It allowed me to
create and send out a questionnaire for people to fill out. Furthermore this is good as it
will also help me in the future to make improvements. In addition, the answers are fed
back to me on this website and it allows me to see the responses from the survey that I
made and can also show me the most frequent answer which therefore shows me what
I need to change or improve on the most.
9. Feedback from survey monkey
The first question I asked my viewers was what do you think I can do to improve my pitch?.
The most frequent response to this was to speak louder. This will help my pitch as speaking
louder will therefore allow my audience to hear the information within my slide easier which
will lead to better feedback and I can improve even more from that.
The second question I asked my viewers was do you think my magazine covers were
appealing. Most of the responses I received were yes answers. However, this also links to
another question I asked my viewers which was what do you think I could do to improve my
magazine in which the most of the responses replied with change some of the cover lines in
order to make the overall magazine stand out more. Furthermore, this feedback is very
useful as this will therefore allow me to fix some of the aspects which have been suggested
and allow my magazine to look more aesthetically pleasing.
10. One of the next questions I asked in my questionnaire was were my proposals
detailed enough. All of the responses to this were yes. This is important as I
do not need to improve my proposals.
Furthermore, another question I asked what do you think I could do to
improve my chosen magazine cover. Most of the responses I got to this was
to improve the cover lines. This is important as I can now go back to my
magazine and make it look better by improving the cover lines.
Survey monkey feedback continued
11. Survey monkey feedback continued
In addition, the next question I asked was did I have a suitable target audience. Everyone answered back with yes. This is important as
it connotes that the target audience I picked was suitable when compared to my magazine. Furthermore, this is important because
because in order for me to generate sales people will need to buy my magazine but if I target the right audience this means that I will
be able to generate sales easier as the people who I am targeting may be more interested rather than if I just chose to not have a
target audience.
Furthermore, the question which followed that was what would you do to change the front cover of my magazine. This question was
quite similar to one of my other ones and got mostly the same response. The question is what could I do to change the front cover of
my magazine. The most frequent response was again to improve the cover lines on the front cover of my magazine.
The final question I asked was did I cover everything from the mark scheme. Every response to this
was yes as I had all the correct slides which were needed to complete the PowerPoint.
12. Production plan
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Look for
office
space, staff
and
equipment.
Set up all
equipment
and get
ready to
start the
magazine
process.
Set up
interviews
for job roles
such as
editor,
writer,
designer
and others
available
within the
business.
Set up
interviews
for job
roles such
as editor,
writer,
designer
and
others
available
within the
business.
Set up
interviews
for job
roles such
as editor,
writer,
designer
and others
available
within the
business.
DAYS OFF DAYS OFF
Complete
by: 5th
June
Complete
by: 6th June
Complete
by: 9th June
Complete
by: 9th
June
Complete
by: 9th
June
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Find someone
to host on the
first addition
of the
magazine.
Find someone
to host on the
first addition
of the
magazine.
Get the head
writer to come
up with
interesting
questions to ask
the artist whilst
being
interviewed.
Get reporter
to go to
interview the
chosen artist
with the
questions
and record
the answers.
Type up the
interview and
add it to the
magazine.
Take
photoshoot of
the chosen
artist for the
front cover and
double page
spread of the
magazine.
DAY OFF
Complete by:
14th June
Complete by:
14th June
Complete by:
15th June
Completed
by: 16th June
Completed
by: 17th June
Completed by:
18th June
Monday Tuesday Wednesda
y
Thursday Friday Saturday Sunday
Get the
reporter
to
investigat
e more
stories
about the
artist/hip
hop in
general
Edit the
photos
taken of
the artist
in
Photosho
p to
improve
the
image.
Insert
interview
into the
double
page
spread of
the
magazine
Look for
potential
advertise
ments
you
could use
within
your
magazin
e.
Start
integratin
g other
stories/ar
ticles into
the
magazine
.
DAY OFF DAY OFF
Complete
by: 21st
June
Complete
by: 23rd
June
Complete
by: 24th
June
Complet
e by: 25th
June
Complete
by: 26th
June
Monday Tuesday Wednesda
y
Thursda
y
Friday Saturday Sunday
Finish off
designing
the
magazine
Find
some
more
short
stories
about the
artist to
put into
the
magazine
Send the
magazine
off for
production
Once
magazin
es arrive
find
places
where
the
magazin
e can be
distribut
ed.
Distribute
the
magazine
s to stores
and
websites
which
have
given you
permissio
n
DAY OFF DAY OFF
Complete
by: 29th
June
Complete
by: 30th
June
Complete
by: 1st July
Complet
e by: 2nd
July
Complete
by: 3rd
July
Monday Tuesday Wednesday Thursda
y
Friday Saturday Sunday
Set up social
media
account and
advertise
the
magazine on
it.
Set up social
media
account and
advertise the
magazine on
it.
Product
Launch
Complete
by: 7th July
Complete
by: 7th July
Complete
by: 8th July
13. Production plan continued
• My production plan is a detailed plan for the development
and making process of my magazine(TUNE). This includes
sections of preparation such as the costs of the process and
also everything to do with the chosen artist and interviews.
Furthermore, another section to this plan was to do with
the staff and other equipment which will be needed. In
addition a lot of work needed to be put in to make sure
that the double page spread was of a good standard and
therefore a couple of days was to be spent on that. Finally,
some of the last things within the production plan was to
finish the interview with the artist and inset it into my
magazine. This ia an essential part as star appeal is what
most of my new customers may be interested in and may
therefore generate many of my sales.
14. Calendar events
• One area in which I will be advertising within my magazine
is the upcoming festivals in the next year. This is important
as many people go to these festivals and will want to find
out when they are, therefore giving them another reason
to buy my magazine. Furthermore, this may also include
information about the previous years festivals in order to
give the readers something to expect. In addition, there will
also be puff promotion on the front cover of my magazine.
This is to win tickets to see an artist live. This is important
as my customers may be particularly interested in this and
due to concert tickets being hard to get I expect that there
will be some people also buying my magazine for this
reason.
15. Legal and ethical issues
The Editors’ Code of Practice sets out the rules that newspapers and magazines regulated by IPSO
have agreed to follow. Furthermore, clauses which may relate to my magazine is discrimination
(clause 12) this is important as if there is any form of discrimination found within my magazine then
it may offend people and therefore give my magazine a bad reputation.
Copyright- is when there is a legal right which lasts for a certain amount of years so you can’t
print, publish, perform, film, or record literary, artistic or musical material that already exists.
furthermore, since the copyright law changed in 1998 employees have their own rights for things
such as photocopying, reproduction in books. The employee has rights for everything else.
Throughout my magazine I have made sure copyright symbols in my magazine and also whilst
advertising you can see this symbol. This is important as it notes to the people who see it if they
use their material without their permission they have the power to sue them.
IPSO
For my magazine I need to make sure that the editors code is not broken. This is
important because this means that all information must be correct and that everything
which is being advertised will not offend anyone however, if this is the case then this
can be brought to attention and handled with. Furthermore, this may include content
such as discrimination, harassment and exploiting someone's privacy without his or her
consent. These are an example of the specific rules that must be followed.
16. Pitch improvements
The first thing I have
done to improve my pitch
is line up the cover lines.
This is important as they
can potentially look out
of place if not lined up.
Furthermore, I did this
with a ruler tool by the
left column to make sure
that the starting point is
the same.
Another improvement in which I needed to do was to make to my front cover was to make
the barcode bigger. This is important as also within my barcode is social media and web
address. This is important because it gives my customers direction if they want to find out
more information about my magazine or perhaps the extended interviews.
Before After
17. Risk assessment
Eye dropper tool
In order to maintain consistency with my colours throughout my front cover and DPS I used the
eyedropper tool. This allowed me to use the same colours for my masthead and colour of the font. This
is important as without it my colours would have looked inconsistent and therefore unprofessional. This
would also make my magazine front cover and DPS look less appealing. Furthermore to use this you can
create a colour and save and every time you would like to use it you can click on the saved colour as you
can see from the image in the bottom left.
When editing the images I used I had to
consider factors such as if it looked the right
size. This is important as you need to be careful
especially with the pixilation and also I can
potentially become stretched. Furthermore, I
found that the most useful to in order to resize
was the transform tool which is on Photoshop.
To carry this out you had to hold down the
shift key whilst clicking and holding on the
corner of the image and then when you are at
a size which you are happy with you release
the corner and then release the shift. This is
important as it helps you maintain a square
shape and also prevents from stretching the
image.
Resizing an image
18. Chosen magazine
I've decided to chose this as my favored magazine. This is because I prefer the
colour scheme and overall layout. This is important as I think it is more
representative to my magazine of inspiration. Furthermore, I also prefer the
masthead of this magazine. This is because I think it looks more professional
and would therefore stand out of the shelves of shops more.
19. Conclusion
• Within LO5 I have discussed what I used in the
environment of my pitch. For example this could be
what I used in terms of equipment such as a camera
and a tripod. I then had to analyse the feedback of my
pitch. This is important as I can then take this
information and improve how I presented or how to
improve some of my slides within my presentation.
Furthermore, I have also explained some of the legal
and ethical issues which come with producing and
publishing a magazine. In addition I created a
production plan in order to give me and idea of when
the magazine would be published and the steps leading
up towards that.